Navigating the U.S Foundation Landscape: How U.S. and International Nonprofits Can Tap into These Valuable Sources

@CandidDotOrg | candid.org
Navigating the U.S
Foundation Landscape:
How U.S and International Nonprofits
can tap into valuable resources
May 6, 2020

candid.org@CandidDotOrg |
Candid presenters
Inga Ingulfsen
inga.ingulfsen@candid.org
Research Manager
Global Partnerships
Pronouns: she/hers
Catalina Spinel
catalina.spinel@candid.org
Program Manager
New York Learning Center
Pronouns: she/hers

What is Candid?
On February 1, 2019, Foundation Center and
GuideStar joined forces to become Candid, a
501c3 nonprofit organization. Together, these
organizations brought a combined 88 years of
expertise and millions of data points to Candid.

Every year, millions of nonprofits spend trillions of
dollars around the world. Candid finds out where the
money comes from, where it goes, and why it matters.
Why Candid?

Check out our first Annual Report!

After our time together, you will be
better prepared to:
— Understand the fundraising
landscape in the U.S.
— Learn what makes a compelling
case for support, and how to
approach a foundation in the U.S
— Explore Candid resources

Poll
Join at
slido.com
#11943

Fundraising landscape
in the U.S.

Private contributions by source in the U.S.
Total giving: $427.7
68%
Individuals
$292.1
5%
Corporations
$20.1
9%
Bequests
$39.7
18%
Foundations
$75.9
Source: Giving USA 2019, Giving USA Foundation,
Researched and written by the Center On Philanthropy at Indiana University
($ in billions)

Not all foundations are alike
Private foundations
- Independent: Include most of the nation’s
largest or donor families.
- Operating: Primarily run their own programs,
but some also make grants. Generally established
by individuals or families.
-Corporate: Established by large or small
businesses, although legally separate entities.
Community foundations raise funds from the public and
engage in grantmaking primarily within a defined
geographic area.

Not all foundations are alike
Source: http://doi.org/dnw9

U.S. foundations give through intermediaries
Just 12% of all international giving by U.S. foundations goes directly to local
organizations based in the country intended to benefit from the funding.
General support grants awarded directly to local organizations represent just
1% of total international giving by U.S. foundations.

Private Foundation Support of International
Activities
Make grants only to U.S. 501(c)(3)s
- U.S. organizations with international programs
- “Friends of” organizations
- Regranting intermediaries
Make grants directly to nonprofit organizations
- Equivalency determination
- Expenditure responsibility
- Fiscal sponsorship
- Nonprofit organizations can apply for status
Lear more about these options

Making a compelling
case for support

Finding funding
— Focus on your mission and the impact you have on the
communities your serve
— Prove that you are a credible and capable nonprofit
— Find the right fit
— Know the funder’s motivations and interests—show why
this is a good partnership
— Be prepared—know who you’re approaching and why

Planning Research Writing Follow up
Who will you
approach?
How to put it
all together?
What to do once
the decision has
been made?
What do you
need the
money for?
Tip: Always follow the funders’ guidelines
The proposal writing process

Typical proposal elements
– Executive Summary
– Narrative
– Statement of Need
– Project Description
– Organization
– Conclusion
– Budget
– Supporting Materials

You can’t survive on grants alone
- Revenues of services and products
- Individual donations
- Crowdsourcing
- Government funding (national, local)
- Company-sponsored
- International aid OECD - Organization for Economic
Co0peration and Development

Explore Candid
resources

Here are a few things you can do with Candid’s
resources:
Explore
— Find funding
— Research and verify
nonprofits
— Explore issues
— Stay up to date
Strengthen
— Improve your nonprofit
— Improve your foundation
Connect
Use our data
Share
Tell your story

Coronavirus (COVID-19) response
Candid's Coronavirus Pop-Up Page
Real time information on the global pandemic, and includes news,
funding data, observations, and more, and is updated regularly.
Listing of Emergency Financial Resources Related to
Coronavirus Hardships
Curated list of aid available to individuals, artists, nonprofits, and
small businesses.

How will Coronavirus (COVID-19) impact global
civil society?
- Almost 50% of CSOs reported they would have to
close in the next 3 months without additional
funding
- Will we build back better or will civic space shrink and
power and resource imbalance between Global North and
South/East widen?
- Monitor the state of civic space in your region:
- International Center for Non-profit Law (ICNL)
- CIVICUS

Candid’s response to Coronavirus
(COVID-19)
• Doing good in a crisis can’t afford to be colorblind
• Historical perspective in an urgent moment: the financial health of
the social sector, 1998-2017
• Global philanthropic response to coronavirus pandemic exceeds
$6 billion
• Are foundations equipped to help nonprofits survive the
pandemic?
• Foundations and the Great Recession: context for our current
crises

GrantSpace.org
GrantSpace provides easy-to-use, self-service tools and resources to help
nonprofits worldwide become more viable grant applicants and build strong,
sustainable organizations.

GrantSpace.org
Candid’s Online Trainings
Online live learning opportunities designed to develop skills, practices, and
behaviors to prepare professionals in the social sector for success.
Candid’s Ask Us Service
Anyone can browse our knowledge base, email us questions – we’ll respond
within 24 to 48 hours, or chat live with one of our Online Librarians 9am –
5pm ET Monday-Friday at no cost.

GuideStar.org
GuideStar is the world's largest source of information on
nonprofit organizations in the U.S.
We envision a nonprofit sector strong enough to tackle the great
challenges of our time. GuideStar’s Nonprofit Profiles provide you
with the information you need to make smart decisions, build
connections, and learn from each other to achieve your
mission. your

Global Landscapes
Customized landscapes
combine multiple resources,
including data visualization
tools, original research, and
more to illuminate critical
issues in philanthropy so you
can see you where you stand.

Global Landscapes
YouthGiving.org A hub to inspire, connect, and inform youth
grantmaking
SDGFunders.org The most comprehensive representation available of
foundations’ giving and official development
assistance aligned with the Sustainable
Development Goals
HumanRightsFunding.org Where is the money going? What are the gaps? Who
is doing what?
We developed the Advancing Human
Rights initiative to address these questions.
PeaceandSecurityIndex.org The Index tracks funding for work to prevent future
conflict, resolve existing conflict, and support
stability and peace across 24 issue areas

Key takeaways
— Too early to know the extent of impact of the pandemic
on global civil society, but more important than ever to:
• Understand the giving landscape and consider multiple funding
sources beyond foundation grants
• Show that you are a credible nonprofit
• Find the right fit
• Always focus on the funder’s motivations and interests—show
what’s in it for them
• Be prepared—know who you’re approaching and why

Thank you.
@GrantSpace
@CandidDotOrg
candid.org
catalina.spinel@candid.org
inga.ingulfsen@candid.org

This one day will pass…
When this is over,
May we never again take for granted
A handshake with a stranger
Full shelves at the store
Conversations with neighbors
A crowded theatre
Friday night out
The taste of communion
A routine check-up
The school rush each morning
Coffee with friend
The stadium roaring
Each deep breath
A boring Tuesday
Life itself.
When this ends,
may we find
that we have become
more like the people
we wanted to be
we were called to be
we hoped to be
and may we stay
that way – better
for each other
Because of the worst - Laura Kelly Fanucci

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