Looking for an opportunity in the Healthcare or Telecom industries.

1. everonneau@bellsouth.net | 404 210 9542
www.linkedin.com/in/elizabethveronneau
MARKETING EXECUTIVE / SOLUTION DEVELOPMENT &
DELIVERY
■ Established strategic partnerships that delivered brand building,
awareness, and sales on behalf of companies in telecommunications,
healthcare and consumer products industries.
■ Planned and implemented sales, marketing and product development
programs targeted toward existing and new markets. Grew North American
sales pipeline for consumer products companies by increasing lead generation
by 100%.
■ Built robust marketing plan for a cash management company, which
increased sales revenue by 200%. Capitalized on creative and critical-
thinking skills to build company’s sales forces to execute programs.
■ Conceptualized and executed marketing plans, including one such
effort for a healthcare company that resulted in creation of an online store
where legal information was maintained in support of point-of-purchase
materials for sales staff; product sales increased by approximately 65%.
PROFESSIONAL EXPERIENCE
MARKETING & SALES CONSULTING 2009-Current
Provide sales and marketing consulting services to companies in healthcare, telecommunications, finance, consumer
products and automobile industries.
Key Marketing & Sales Achievements:
- Grew South Eastern territory sales pipeline for consumer products companies increasing lead generation for
Breville, Fitz & Floyd, Nina Ricci, Scanpan, Trina & William Bounds. Introduced international opportunities and
built company’s website. Created product specific marketing plans and engaged customer relationship
management company (CRM- Brandwise) to track orders and sales commissions.
- Developed sales & marketing strategies for Belk, Home Depot & Macy’s.
- Negotiated with international factories for new product development efforts. Spearheaded growth of portfolio by
driving 5 additional product lines, contributing to double-digit sales increase in consumer products industry.
- Created targeted marketing program for a global leader (Tellermate) in weight-based cash counting technologies and
cash management systems. Identified and hired sales staff as well as consultants to facilitate business development
efforts.
- Increased sales for BMW dealership through new program development by lead generation using CRM tool (CDK).
ALERE (Formerly Matria Healthcare), Marietta, GA 2005-2008
Director of Marketing, Communications, and Participant Marketing
CORE COMPETENCIES
Strategic Program Development
■ ■ ■
Client Relationship Management
■ ■ ■
New Product Launches
■ ■ ■
New Business Development
■ ■ ■
Brand Building Strategies
■ ■ ■
Competitive & Industry Analysis
■ ■ ■
Sales Plan Creation & Execution
■ ■ ■
Lead Generation & Pipeline Growth
ELIZABETH A. VERONNEAU

2. Served as liaison between sales, marketing, legal, copywriting, and other departments for this NYSE-listed provider of
point-of-care diagnostics and services. Matria Health Enhancement Solution Award; Marketing Award for Excellence,
2005 Finalist, Atlanta Business Chronicle.
- Developed and managed distribution for online store for marketing and collateral items used by sales staff.
- Created marketing materials for company branded programs, including health enhancement, and women and
children’s health programs.
 Devised and managed product training webinars for program participants.
 Authored ‘call out’ documents to demonstrate value of programs.
 Conducted analysis of programs’ success and presented information to C-level leaders for review.
- Designed, implemented, and distributed marketing collateral, as well as DVD’s and sales kit for existing and
potential clients, including Fortune 1000 companies.
- Added value as co-lead on media coverage of 10th
anniversary of trading on NASDAQ with CNBC. Ensured media
coverage was appropriately handled.
ELIZABETH A. VERONNEAU, PAGE 2 404 210 9542 | everonneau@bellsouth.net
Professional Experience – Continued
BARDOUL & ASSOCIATES, Cumming, GA 2002-2004
Manager of Operations
Developed and implemented marketing functions for clients. Collaborated with cross-functional team to create
website. Managed office staff, agents, and controller.
VERIZON WIRELESS (Formerly GTE), Atlanta, GA 1998-2000
Manager, Visual Merchandising – Marketing Communications (1999 -2000)
Promoted from previous position as Administrator, Strategic Marketing for Prepaid Division to serve as integrated
manager for prepaid marketing support for AT&T TSA promotional activities and media support for overlap markets
for GTE / Verizon Wireless rebranding effort. Collaborated with legal and sales staff, marketing professionals, and C-
level leaders to drive effective integration efforts. Worked with diverse cross-functional teams to ensure effective
process. Led professional efforts of staff. Winner: Intele-Card Expo 2000 on Prepaid Solutions for Global Market.
- Conceptualized and built kiosks where consumers could purchase prepaid phone cards. Streamlined process of
pre-paid card sales.
- Designed and executed communications programs as principal member of national promotional team. Worked
with C-suite leaders to strategize on new offerings Verizon would potentially deliver to the market.
- Directed multiple vendors responsible for design, development, production, and distribution to 3,000+ retail
locations for merchandising, POP displays, banners, and window stickers.
Administrator, Strategic Marketing for Prepaid Division (1998-1999)
Developed, produced, and distributed merchandising & sales collateral for re-launch of GTEW Prepaid. Positive
customer perception resulted in increase in revenue, minutes of use (MOU’s), and new activations. Prepaid
Excellence award winner for graphic design on prepaid vending machines.
- Re-launched GTEW Prepaid in July 1999 increasing prepaid activations and reaching an all-time high of 87,377 in
December 1999, representing a 32% increase.
- Developed SOP, distribution process, sales reporting, and merchandising included in vending machine design.
Expanded vending machines to all GTEW retail stores owing to success of vending trial.

3. MCI WORLDCOM, Atlanta, GA 1996-1998
Program Marketing Manager (1998); Prepaid Creative Manager (1997); Prepaid Pre / Post Sales Support (1996)
Developed and coordinated launch of new MCI WorldCom Prepaid Cellular Phone product. Managed co-op program for
MCI prepaid accounts. Created launch and training materials, and provided program training for new co-op program.
Transitioned MCI co-op program to new vendor. Developed creative concepts, packaging and marketing collateral for new
and existing accounts as Prepaid Creative Manager.
EDUCATION
GEORGIA SOUTHWESTERN STATE UNIVERSITY, Americus, GA USA
Bachelor of Arts in Business, English & French
VOLUNTEER
Friends of the YMCA of Hunterdon County, NJ
Eucharistic Minister, St. Magdalen de Pazzi , Flemington, NJ
Eucharistic Minister, St. Brendan’s, Cumming, GA
Chattahoochee Evening Stars Quilt Guild
Pinecrest Academy GALA Committee, Cumming, GA
Pure Fashion Committee, Cumming, GA
Atlanta Humane Society
Atlanta West Hospital, Lithia Springs, GA