Site Webabout.me/elke.eich , elke235 on Twitter , about.me/yatoo.concept , YATOOconcept on Twitter
À propos Qual research and process oriented “catalyst” consulting and coaching:
for brand positioning, advertising, marketing strategies, product and concept developments
Moderation of focus groups, in depth interviews and online research
Communication in a broad sense, editing and re-writing, incl. PR (journalistic experience)
Comfortable in dealing with ad hoc challenges and interacting with people from very different walks of life, various cultures and all generations
Highly solution oriented, as visionary as pragmatic
Searching for the universal and the rare and loving to reframe!
Dare a struggle, b/c the results when finding the real core are definitely worth it!