Kubik Contact Spring Summer 2009

KUBIK CONTACT Spring/Summer 09

International Partnership Produces Spectacular
Environments at the Art Gallery of Ontario, Toronto
In November 2008, the Art Gallery of Ontario (AGO) re-opened with the
first public viewing of its new Frank Gehry designed interiors and
exteriors, including the unveiling of the Thomson Collections of Ship FEATURE STORY
Models and European Art. We are proud to say that the international
partnership between kubik-Maltbie and Click Netherfield played a key
role in the event, the two companies having teamed up to create a range
of stunning environments, beautiful displays and one-off showcases to
house the remarkable collections.

“So many experts thought this type of case-work construction BREAKING NEWS

simply couldn’t be done, but as visitors to the AGO will clearly
see, they forgot to tell our team that.”
kubik contact
“We are absolutely thrilled to be a part of the Transformation AGO. It’s an
honor for our team to produce and install such creative and beautiful
displays and to be able to work with an outstanding partner like Gehry recent awards
International,” said Sam Kohn, President & CEO, kubik-Maltbie.

The team’s work includes 17 spectacular free-standing curved glass
showcases for the Thomson Collection of Ship Models and 38
custom-built wall-mounted and free-standing cases for the Thomson
Collection of European Art.

Kohn adds “So many experts thought this type of case-work
construction simply couldn’t be done, but as visitors to the AGO will
clearly see, they forgot to tell our team that.”

www.thinkubik.com © 2008 kubik inc. All rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik inc.


kubik Takes Flight With Bombardier
One of our most exciting new assignments for 2009 comes from complete traveling business office and hospitality chalet. The kubik crew
Bombardier Inc. Our task was to design, build and install everything can quickly break down the whole structure into 8 shipping containers
needed to support Bombardier’s 3-year International Air Show for easy and safe transport anywhere Bombardier needs to go.
presence, covering 5 major events in Paris (twice), Dubai, Singapore, and FEATURE STORY

Farnborough. At kubik we’ve seen dramatic growth in our international events
hospitality business. From designing, building and transporting
hospitality pavilions in six countries around the world for ABN AMRO to
the stunning transformation of shipping containers into a series of
hospitality pavilions, and a merchandising store with a night club
setting for PUMA, kubik excels at creating innovative, imaginative BREAKING NEWS
environments.

kubik contact
The tour begins with the 100th anniversary of the International Paris Air
Show – Le Bouget, one of the world’s premiere aerospace events. “With
2,000 exhibitors from 42 countries and more than 360 entertainment recent awards
chalets on-site, it’s imperative that our design helps Bombardier stand
out from the competition and helps facilitate a high-profile and
productive presence,” said Sam Kohn, President & CEO, kubik.

kubik created a strikingly modern new environment for Bombardier,
reflecting the company’s commitment to engineering excellence and
fine design. The fully modular, environmentally sustainable
environment took full advantage of new display technology from
another Canadian firm, DIRTT. The 10,000 sq. ft. structure has dedicated
spaces for entertaining, meetings, demonstrations and dining. It’s a



In Touch With Power: All New Visitor Centres
for E.ON Kraftwerke
To meet the increasing demand for energy, E.ON Kraftwerke, one of the
largest energy producers in the world, is planning several new power
FEATURE STORY
stations in Europe. In order to ensure a clear and open dialogue with all
interested stakeholders, E.ON Kraftwerke’s plan includes the creation of
visitor centres in the vicinity of each new plant.

kubik was selected by E.ON to design and develop the concepts for
these 3-storey visitor centres. kubik developed designs that worked to
BREAKING NEWS
engage local communities and encourage open and positive dialogue.

Our team proposed a flexible design approach featuring modular kubik contact
prefabricated units. This enables each community to create a visitor
centre that best suits their needs while giving E.ON units that can be
re-used and tailored for each local community. recent awards

The visitor centres feature custom-made interactive displays that
explain the technical aspects of the new power plants, and inform
visitors about the environmental aspects of power generation, power
consumption - such as calculating their own carbon footprint - the
options and implications of different energy mix scenarios (solar, wind,
gas, coal, etc.) and how and where the power plant fits in the world of
energy supply.



Big Hulk and
Low Bulk for FEATURE STORY

Cryptologic
kubik had a big job to do for Cryptologic’s new tradeshow exhibit. We
had to design an area that allowed the client to interact with their BREAKING NEWS

visitors in various ways - greet their guests at a reception counter, have
meetings in a private space, and showcase their demos on plasma
kubik contact
screens and computer stations.....all within one triangular space.

Not only did the exhibit have to fit an unusual triangular space the first
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time it was used, it also needed to adapt to more conventional
arrangements at other events in the future. The kubik team took their
cue from a Super Hero design theme and created an efficient modular
display that used a minimum number of moveable wall panels to create
an environment for bigger-than-life-size Marvel characters Spiderman,
Iron Man and of course, the HULK himself, all standing on cubes that
floated above the display in super-power fashion.

The booth was designed and manufactured at our Toronto facility, then
shipped to Europe for installation by the kubik Amsterdam team.



Harley-Davidson Museum Showcases Legendary Motorcycles
The Harley-Davidson Museum opened its doors to visitors after years of museum is a life-sized, still-action recreation of a 1920’s board track,
planning. The new museum features a stunning collection of motorcycles, complete with race bikes banking 45-degrees on a corner. kubik-Maltbie
archival material and memorabilia. With over 100 years of tradition; and was able to scale, recreate and install the board track based on historic
dedicated to the company that bears its name as well as, the enthusiasts’ photographs of track events. FEATURE STORY

who own and ride Harley-Davidson’s; the museum will surely be a
destination experience. The 130,000 square foot museum features For kubik-Maltbie, the honor of winning and working on such a
40,000 square feet of exhibit space as well as, restaurant, café, retail shop, prestigious project is equaled only by the opportunity to collaborate
meeting space, special events facilities and the Company’s archives. with a team of respected partners.

“It’s been a pleasure working on this project. From the tremendous BREAKING NEWS
leadership shown by the Harley team to the outstanding design work of
Pentagram, it has been a great team to work with,” said Gary Brooks,
Executive Vice President, kubik-Maltbie. kubik contact

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kubik–Maltbie was selected and responsible for the fabrication and
installation of all exhibits. One of the many showpieces of the new To learn more about Maltbie, a kubik company
Visit: www.maltbie.com



kubik Continues its Winning Ways
At kubik, every project is another opportunity to stretch boundaries, think creatively and do great work for our
clients. It’s especially gratifying when the work is then recognized by our industry.

2008 EX AWARDS - Event Marketer Magazine FEATURE STORY
Event Marketer magazine’s Ex Awards have become the event industry’s greatest symbol of recognition for the world’s best brand-side event
marketers and agencies. In 2008, one project was chosen from hundreds of submissions to receive both a Gold and a Silver award.
• Infiniti Cirque du Soleil/EX Launch: Gold – Best B-to-B Hospitality Event
• Infiniti Cirque du Soleil/EX Launch: Silver – Best Activation of an Entertainment Sponsorship

BREAKING NEWS

2008 EVENT DESIGN AWARDS - Event Design Magazine
kubik contact
Each year Event Design Magazine honours work it considers to be important, innovative and influential. We were proud to learn that the recently
completed Newseum project was awarded a Gold as the Best Museum Environment for 2008.

recent awards

2009 SEGD AWARDS - Society for Environmental Graphic Design
The SEGD DESIGN Journal is a showcase for state of the art work in communication design for the built environment. Their annual awards program
receives more than 400 entries, and this year kubik’s work has been singled out – twice!
• Newseum: Honor Award – Exhibition Design/Museum
• EON: Merit Award – Office/Workspace, Mixed-Use Centers



No-one Feels Empty After Visiting kubik at
EXHIBITOR2009
In a year of tight budgets and even tighter cost control, kubik arrived at
FEATURE STORY
the EXHIBITOR2009 show in Las Vegas with a lesson for everyone on how
to do more with less on the trade show floor.

The EXHIBITOR show is the largest exhibition of exhibit and event
products and producers in North America. And according to industry
insider “Trade Show Bob” and others, kubik “stole the show”
.
BREAKING NEWS

Our booth was created in-house and titled "Cutting Back Shouldn't
Leave You Feeling Empty” We found simple innovative ways to make an
.
impact, without breaking the bank, and packaged “25 tips and ideas to
kubik contact
cut costs” into a branded brown paper lunchbag that became “the”
collectable on the floor.
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Click on the link below to see what trade show Bob had to say about the
kubik booth.

http://members.instantvideogenerator.com/postcard/?6462308X1920

Trying to do more with less on the Trade Show Floor? kubik can help! Contact us for ideas and executions that will make
good things happen, even in challenging times.



Jaguar-Land Rover on the Prowl in a New Environment

FEATURE STORY

BREAKING NEWS

The kubik team spent the early part of 2009 in Jaguar-Land Rover KUBIK ON THE CANADIAN AUTO SHOW CIRCUIT
country, and the result was a unique new 10,000 square foot modular kubik contact
• kubik clients represented 47% of the floor space at the
environment for the legendary car company’s Canadian auto show Toronto International Auto Show.
presence.
• We managed crews in excess of 250 on site-staff recent awards
“kubik has a long and award winning history of providing outstanding
automotive showcases and environments,” said Patrick Dahan, • More than 150 trailers were delivered on site
Vice-President of Sales, kubik. “We were thrilled that Jaguar-Land Rover,
two of the foremost premium car brands in the world, chose kubik to be We now represent 11 manufacturers:
their design build partner.” Ford Lincoln Nissan
Infiniti Jaguar Land Rover
The new auto show environment was designed and created to Hyundai General Motors Cadillac
showcase Jaguar’s new breathtaking 2010 XKR and Land Rover’s new Saturn Saab
2009 vehicles. With extensive floor detailing, raised platforms, graphic
towers and projection.



Cars and kubik – A Perfect Partnership
It’s a challenging time for the automotive industry, and now more than kubik proposed something radical: rather than group vehicles by brand
ever, the leading thinkers are turning to kubik to help get their ideas and or manufacturer, why not group them by the way they are used?
innovative products into the public eye. Vehicles were exhibited in imaginative, specially created thematic
environments, with cars grouped into six specific worlds: Family & Travel; FEATURE STORY

Cabrio; Luxury & Sport; Adventure, City & Compact; and Green
Innovations. Automotive manufacturers, brands and dealers would
have their own corporate lounges and reception areas set-up in a
dedicated exhibition hall.

“We anticipated the current market conditions in the automotive world BREAKING NEWS
and wanted to do something creative and new with our show” says ,
Fernand Molenschot tradeshow manager for the Amsterdam Motor
Show.“This out-of-the-box approach from kubik offers car manufactures kubik contact
an excellent opportunity to display their latest models in an exciting
new way that is also very cost-effective.”
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A UNIQUE CONCEPT FOR THE AMSTERDAM MOTOR SHOW
To celebrate its 110th anniversary, the Amsterdam Auto show invited
kubik to help create an innovative new approach to showcasing a
diverse collection of vehicles from car-makers all around the world.



kubik-Maltbie Takes the Checkered Flag at NASCAR!
As long-time race fans, the kubik-Maltbie team was excited to be selected as the exhibit producer for the new NASCAR Hall of Fame in Charlotte, NC.
The assignment includes the design development, coordination, production and installation of museum exhibits for the 150,000 square foot state of
the art complex.
FEATURE STORY

The NASCAR hall of Fame is composed of seven distinctly themed but related spaces: Orientation theater, The Great Hall, Glory Road, The Hall of Honor,
Race Week, The Vault and Heritage speed way.

Scheduled to open in April 2010, the NASCAR Hall of Fame will create an enduring tribute to the drivers, crew members, and team owners. It will
enable visitors to be fully immersed in the history of the sport and provide a behind the scenes look at what it takes to field a successful race team.
BREAKING NEWS

kubik contact

recent awards

To learn more about Maltbie, a kubik company
Visit: www.maltbie.com


Kubik Contact Spring Summer 2009

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Kubik Contact Spring Summer 2009