Top performers use this language to close more deals. Add it to your sales approach and win more often. That’s right... USE YOUR WORDS.

1. WORDS
THAT SELL
Cheat Sheet
Top performers use this language to close more deals. Add it to your sales approach and win more often. That’s right... USE YOUR WORDS.
YOU. YOUR. YOUR TEAM.1.
Use language that puts buyers in the driver’s seat. Help them imagine what it’s like using your product.
Average seller
Users maximize their time with this workflow.
Top seller
You’ll be more efficient with this workflow.
Average seller
Top seller
MOST-TRUSTED. HIGHEST-RATED. BEST REVIEWS. MOST CLIENTS.2.
Use social proof (online reviews, awards, etc.) to differentiate yourself from your competitors. It builds credibility and shows buyers they’re
making the right choice.
Average Performers
Top Producers
Hundreds of incredibly successful companies trust our software. [YOUR COMPANY] has the most clients in your market. Here’s the
top review they recently gave about our product: [INSERT QUOTE].
Average seller
Top seller
SHOW. SEE. HEAR. TOUCH.3.
Seeing is believing. That’s why you should use sensory words to explain complex topics. Let buyers feel what you’re saying.
Let’s dive into the demo. On this first page, we have … I’m going to show you how our software touches every deal in
your roster. You’ll see why it’s so effective, starting here with…
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2. Follow Gong to get your fix of brain-melting data.https://www.linkedin.com/company/gong-io/
Average seller
Top seller
BECAUSE. THAT MEANS. FOR EXAMPLE. IMAGINE.4.
People love having a full picture of WHY and HOW something works. Use language cues to hint that an explanation is coming… that you’re
about to paint a picture or offer an explanation. Top reps do it 31% more often than average performers.
Our product sifts through data to find the information you need
to make great decisions.
Imagine software that tells you which deals are at risk across
your team. That means you can confidently shift your focus to
where it’s needed, because you’ve looked at the facts.
Average seller
Top seller
PROBLEM. CHALLENGE. SOLUTION. OPPORTUNITY.
BONUS
5.
No pain, no gain. You have to uncover your buyer’s pain before you can resolve it with an amazing product or service. Words can help you get there.
Our analysis shows top performers also use these words more often:
Definitely, certainly, we can do that. (They work because they’re decisive.)
The client’s name (Who doesn’t like the sounds of their own name?)
Fair (We all want this one.)
Successful (Obvious)
Client, not customer (Clients are catered to, while customers just buy things.)
There are three ways our product helps companies in your
sector. The first...
You likely face challenges that are common to your sector. But
I want to figure out which one is really the root cause of your
most draining problems. That’s the best way to match it with
the right solution.
Average Performers
Top Producers
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Average Performers
Top Producers
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