1.
DIGITAL TENDENCIES IN THE INTERNET
ERA

2.
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Module M5 Analysing digital business trends
Competence
unit
U5.1 Discovering digital user
trends
Learning
outcome
Actively search for digital
tendencies
Type of
resource
PowerPoint Presentation
(PPT)
Type of
learning
Face-to-face
Resource title
Digital Tendencies in the
Internet Era
Learning
hours
1h
Contents
- The power of the Internet today in numbers
- Digital tendencies in the digital era for a successful digital business

3.
GETTING STARTED
The Internet Era

4.
Growing numbers
The number of internet users around the world
has grown by more than 1.9 billion since 2014, an
increase of more than 75 percent in just five
years, as it is reported in Global Digital report
compiled by Hootsuite and We are social in
January 2019.
▪
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5.
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6.
This is evident around the globe
Our
office
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7.
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Digital
revolution
is a
reality …

8.
… Are you prepared to be part of it?
Digital transformation is not
only a technological shift, but
an organisational change at the
intersection of technology,
business and people, and
aspiring digital businesses
should be set up correctly for
this.
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9.
DIGITAL TENDENCIES
A concise guide

10.
You should always be
aware of the changes in
order to easily adapt
with emerging
technologies and stay
ahead in the market.
As digital trends evolve every year …
This will help you become
able to develop new ways
to grow your digital
business, generate leads
and improve the
relationship with your
existing customers.
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11.
Let’s review
some digital
tendencies!
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12.
Voice Search
Don’t hesitate to use voice-
enabled devices as they
are affordable and offer
greater capabilities than
ever before. More and
more visitors are using
voice search to interact
with different brands.
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Digital businesses should
focus their outreach efforts
on using voice engine
optimization. It’s an
opportunity to deliver more
targeted, specific content
which leads to increase their
click-through rates.

13.
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Source: cardinalaldigitalmarketing.com
There are mainly two types of
voice search:
*Using smart speakers such
as Amazon’s Alexa, Apple
Homepod, Google Home and
Microsoft’s Cortana which
give searchers immediate
voice answers to their
questions
*Using desktop and
smartphone installments
such as Siri and Google
Assistant which display
written search results.

14.
Chatbots play a critical
role in improving the
customer experience
and allow marketers to
better engage with
their audience
Chatbots
They offer real-time
assistance to the user,
dedicated support and a
proactive interactions
where they ask questions
to understand the real
problem.
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15.
45% end users
prefer to use Chatbots as a major means of
communication in customer service.
Source: Grand View Research
Whatsapp Business
Messaging
Is a rising trend, which has become one of the most used
messaging apps worldwide 15
Well, these
stats are
impressive!
Don’t you
think?
Source: Statista

16.
As more users are
processing their online
activities using their
smartphones, digital
entrepreneurs should
leverage micro-moments
to attract their audience’s
attention and fulfill their
instant decisions.
Micro-moments
Taking advantage of these
types of micro-moments
means that you can
create targeted content
and advertising.
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17.
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Take advantage of these
moments by capitalizing
on relevant searches
Source: digitaldoughnut.com

18.
Augmented Reality Marketing Trends
It’s a way to bring static or
unreal environments into
a more realistic
experience, something
that would integrate the
"offer" with the "reality" of
the buyer. Do you
remember Pokémon Go?
18Source: pxhere.com

19.
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How amazing is the
example of Michael
Kors’ augmented
reality ad! They
created an ad on
Facebook asking
their users to try
and purchase their
sunglasses.
Source: digitaldoughnut.com

20.
Live Videos
Live streaming content is effective because it’s
free, takes a short time to produce while it
offers a real-time user engagement, and
viewers use your content based on your time
not theirs. You can generate greater
impressions, especially if users choose to post
your digital business’ products or services to
their stories.
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Source: pixabay.com
Live streaming content
allows your digital business
to:
-engage with their leads in
a quick way
-improve your relationship
with followers
-reach a broader audience
-boost your social channels
traffic

22.
Data to Analytics to Machine Learning to
Artificial Intelligence
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▪ Data is key to digital companies being able to make
good decisions about products, services, employees,
strategy and more. Data could be made into
meaningful business analytics.
▪ Improved processing power can increase machine
learning, while AI will allow you to anticipate future
probable patterns of your customers based on
collected data.

23.
“ For example, in the ecommerce
industry, 86% of customers say
that personalisation is an
important role in their buying
decisions. Ecommerce companies
use big data to predict their
shoppers' demographics and
behaviours in order to create a
more personalized experiences
such as sending customized
discounts or re-engagement
emails.
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!!

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Source: Blueshift Report

25.
Engagement-based Emails
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As a digital entrepreneur you
need to identify all your leads
behaviours. If the platforms you
are using have limitations to
classify their audience into
different segments based on
their behaviours, you can
integrate your tools with other
applications that allow you to
do that.
Source: flickr.com

26.
Watch this video and find our why digital trends
are so important today!
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27.
LET’S REVIEW SOME CONCEPTS
Internet Era
Growing numbers in
internet and social
media use incidate
that we live in a
digital
transformation era
Digital trends
Digital businesses
should maintain a
close relationship
with digital
marketing and
business trends as to
customise their
customers’
experience
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28.
This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909