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  2. 2. 2 Module M5 Analysing digital business trends Competence unit U5.1 Discovering digital user trends Learning outcome Actively search for digital tendencies Type of resource PowerPoint Presentation (PPT) Type of learning Face-to-face Resource title Digital Tendencies in the Internet Era Learning hours 1h Contents - The power of the Internet today in numbers - Digital tendencies in the digital era for a successful digital business
  3. 3. GETTING STARTED The Internet Era
  4. 4. Growing numbers The number of internet users around the world has grown by more than 1.9 billion since 2014, an increase of more than 75 percent in just five years, as it is reported in Global Digital report compiled by Hootsuite and We are social in January 2019. ▪ 4
  5. 5. 5
  6. 6. This is evident around the globe Our office 6
  7. 7. 7 Digital revolution is a reality …
  8. 8. … Are you prepared to be part of it? Digital transformation is not only a technological shift, but an organisational change at the intersection of technology, business and people, and aspiring digital businesses should be set up correctly for this. 8
  9. 9. DIGITAL TENDENCIES A concise guide
  10. 10. You should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. As digital trends evolve every year … This will help you become able to develop new ways to grow your digital business, generate leads and improve the relationship with your existing customers. 10
  11. 11. Let’s review some digital tendencies! 11
  12. 12. Voice Search Don’t hesitate to use voice- enabled devices as they are affordable and offer greater capabilities than ever before. More and more visitors are using voice search to interact with different brands. 12 Digital businesses should focus their outreach efforts on using voice engine optimization. It’s an opportunity to deliver more targeted, specific content which leads to increase their click-through rates.
  13. 13. 13 Source: cardinalaldigitalmarketing.com There are mainly two types of voice search: *Using smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions *Using desktop and smartphone installments such as Siri and Google Assistant which display written search results.
  14. 14. Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience Chatbots They offer real-time assistance to the user, dedicated support and a proactive interactions where they ask questions to understand the real problem. 14
  15. 15. 45% end users prefer to use Chatbots as a major means of communication in customer service. Source: Grand View Research Whatsapp Business Messaging Is a rising trend, which has become one of the most used messaging apps worldwide 15 Well, these stats are impressive! Don’t you think? Source: Statista
  16. 16. As more users are processing their online activities using their smartphones, digital entrepreneurs should leverage micro-moments to attract their audience’s attention and fulfill their instant decisions. Micro-moments Taking advantage of these types of micro-moments means that you can create targeted content and advertising. 16
  17. 17. 17 Take advantage of these moments by capitalizing on relevant searches Source: digitaldoughnut.com
  18. 18. Augmented Reality Marketing Trends It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the "offer" with the "reality" of the buyer. Do you remember Pokémon Go? 18Source: pxhere.com
  19. 19. 19 How amazing is the example of Michael Kors’ augmented reality ad! They created an ad on Facebook asking their users to try and purchase their sunglasses. Source: digitaldoughnut.com
  20. 20. Live Videos Live streaming content is effective because it’s free, takes a short time to produce while it offers a real-time user engagement, and viewers use your content based on your time not theirs. You can generate greater impressions, especially if users choose to post your digital business’ products or services to their stories. 20
  21. 21. 21 Source: pixabay.com Live streaming content allows your digital business to: -engage with their leads in a quick way -improve your relationship with followers -reach a broader audience -boost your social channels traffic
  22. 22. Data to Analytics to Machine Learning to Artificial Intelligence 22 ▪ Data is key to digital companies being able to make good decisions about products, services, employees, strategy and more. Data could be made into meaningful business analytics. ▪ Improved processing power can increase machine learning, while AI will allow you to anticipate future probable patterns of your customers based on collected data.
  23. 23. “ For example, in the ecommerce industry, 86% of customers say that personalisation is an important role in their buying decisions. Ecommerce companies use big data to predict their shoppers' demographics and behaviours in order to create a more personalized experiences such as sending customized discounts or re-engagement emails. 23 !!
  24. 24. 24 Source: Blueshift Report
  25. 25. Engagement-based Emails 25 As a digital entrepreneur you need to identify all your leads behaviours. If the platforms you are using have limitations to classify their audience into different segments based on their behaviours, you can integrate your tools with other applications that allow you to do that. Source: flickr.com
  26. 26. Watch this video and find our why digital trends are so important today! 26 Vestibulum congue tempus Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Vestibulum congue tempus Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
  27. 27. LET’S REVIEW SOME CONCEPTS Internet Era Growing numbers in internet and social media use incidate that we live in a digital transformation era Digital trends Digital businesses should maintain a close relationship with digital marketing and business trends as to customise their customers’ experience 27
  28. 28. This project has been funded with support from the European Commission. This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot be held responsible for any use which may be made of the information contained therein. Project Number: 2018-1-UK01-KA202-047909