2. 2
Module M5 Analysing digital business trends
Competence
unit
U5.2 Researching digital
business market
Learning
outcome
Describe different tools to
perform online market
research
Type of
resource
PowerPoint Presentation
(PPT)
Type of
learning
Self-directed learning
Resource title
Online tools for a successful
online market research
Learning
hours
1h
Contents
- Introduction to online market research
- A comprehensive list of online tools for performing online market
research
4. What is online market
research?
Online market research is a
research method that involves the
collection of information from the
internet. The goal is to gather as
much knowledge/information
about a target audience, product
or target market as possible.
4
5. What is online market
research?
5
Social media has been a
catalyst in the entire
process of online research
in terms of the access to
the database and the
experiments that can be
conducted on different
platforms.
Source: pixabay.com
6. What is online market
research?
Online market research provides your
digital business with concrete data to
analyse before making important
products, services, or organizational
decisions. This collected data can
take the form of objective figures or
subjective feedback. Once hard data
and opinions are collected, the
responses are analysed for trends to
help the company make informed
decisions
6
7. “
7
Are you wondering
what kind of tools
could novice digital
business
entrepreneurs use
to perform
successful online
market research?
9. THE TOOLBOX
Online surveys, polls, online questionnaires,
digital forms, e-focus groups, are various tools
of online research that are vital in gathering
information essential for market research.
Online research can be carried out for product
testing, the targeting of an audience, database
mining, customer satisfaction et al. 9
10. 10
BuzzSumo
It is an online content-
research tool that allows
businesses to find
popular content by topic
or website. You can use
this tool to find content
that is shared the most
on social media,
influencers related to
particular topics, and get
alerts based on
keywords, brand name,
links etc
Source: chrome.google.com
11. 11
Locowise
It is a social performance
measurement tool for
small businesses. With
Locowise, you get better
insights into your social
media communities and
get accurate data to
make informed
decisions. You can also
use top posts as
inspiration for your
content.
Source: locowise.com
12. 12
TABLEAU
Tableau is a data
visualization tool that helps
you see and understand
market research data with
analytics, visualization and
business intelligence. You
can create and distribute an
interactive and shareable
dashboard which trends and
variations with colorful
charts and tables.
Source: https://www.tableau.com/
13. 13
Google Keyword Tools
This Google tool shows
you the volume of
keyword searches, how
competitive those
keywords are, and how
keywords are related to
each other. If you want
to learn about the
mental associations that
consumers have
between products,
concepts, and events
you can easily find it
here.
Source: searchengineland.com
14. 14
Google Trends
Google Trends has the
feature of factoring in
data from its search
engine in addition to
social platforms. This
gives you a more
comprehensive
perspective on the
news, opinions, posts
and perceptions that
affect your brand. Source: trends.google.com
15. 15
Google Analytics
It can provide feedback
as to how your
customers are behaving
whilst on your website.
It may show you which
products many view, but
few buy (or vice versa)
and it can illustrate what
social media channels
your customers are
responding to.
Source: online-metrics.com
16. 16
Think with Google
It’s a resource for
everything from high-
level insights to deck-
ready stats and useful
tools. You’ll find the data
that Google is exploring
and the trends they
track along with
forward-looking
perspectives and
behind-the-scenes
looks at digital
campaigns across
platforms and
audiences.
Source: geomarketing.com
18. 18
Source: archanthub.co.uk
Ask Your Target Market
AYTM is a platform that
allows you to create
surveys that can be sent
out automatically to your
email list or to AYTM's
community of over 4
million users. It is
affordable and allows you
to really know who you're
speaking to daily, as well
as what people react well
to and which ones are the
most engaged.
19. 19
Source: insanegrowth.com
MyBestSegments
Nielsen's tool provides lots of
useful data that can help you do
market research for any type of
product or service. You can
explore different demographics
and find out things like where
people shop, what brands they
prefer and what magazines they
subscribe to. You can type in a
location or zip code and quickly
bring up lots of data for that
area.
20. 20
SOCIAL MENTION
Social Mention is a real-time
search platform that
coaches you up on what’s
trending in the world of
social media. It aggregates
user-generated content
from across the universe
into one single feed of
information. You can see
aggregated data from over
80 social media properties
based on “strength”, or the
likelihood that a brand is
being discussed.
Source: woorank.com
21. 21
Make My Persona
This interactive web
tool that generates
buyer personas for
you once you answer a
series of questions
about your ideal
customers. The tool
provides plenty of
guidance throughout
the process, making it
really easy for you to
sort through the
information you have
about your ideal
audience.
Source: uxvisuals.com
22. 22
TEMPER
Sometimes you need a no-
frills test to take the pulse of
consumers. Temper allows
you to add a question, grab a
snippet of code, and pop it
onto your website. The
smiley face, "meh" face, and
frown face make it easy for
viewers to make a snap
judgment.
Source: gobblerconnect.vt.edu
23. Questback is a premium
service that bridges the
gap between your
business and your target
market. It can undertake
in-depth research on your
behalf and provide
invaluable feedback
quickly and efficiently. 23
QUESTBACK
Place your screenshot here
Source: questback.com
24. 24
Source: gobblerconnect.vt.edu
SURVEYMONKEY
provides free, customizable
surveys, and a suite of paid
programs that include data
analysis, sample selection,
bias elimination, and data
representation tools. It also
offers consumer-focused
marketing for small
businesses. You can use it to
capture the voices and
opinions of the people who
matter most to you and
transform prospects into
lifelong customers.
Source: envoca.co.uk
26. 26
Source: Muse-Themes.com
TYPEFORM
It offers survey design,
configuration,
distribution, and analytics
within a suite. The form
can be embedded into a
website, distributed using
on-site pop-ups and push
notifications, or can be
accessed through a
unique URL.
27. 27
Survata is another
form-building
option, but you can
determine a target
audience. It also
employs people who
will review your
survey questions, so
even if you are not a
trained market
researcher, you can
get quality,
actionable answers.
Source: martechseries.com
28. “
28
Are you
ready to
use these
amazing
tools for
your digital
business’
online
market
research?
Source: bentographics.com
29. WRAPING-UP
Using tools for market
research will help in the growth
of your business and to keep a
track of your customers’ needs,
which can give your small
business a huge edge over
others. What are your favorite
digital business market
research tools?
29
30. This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909
