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CULTURE OF EXPERIMENTATION
- The Return on Optimization and the Cost of Inaction
Mindsets
01 The Very Basic Facts
02 Cleaning House
04 The Cost of Inaction
03 The Return on Optimization
01 / The Very Basic Facts
01.1 You Can Call Me ”Steen”
01.2 IIH Nordic is
01.4 What we are famous for…
01.3 What we do…
01 / Cleaning House
Once Upon a Time Before CRO
Psychology
Business
Aqumen
Interaction
Design
Delivering Expectations
Page 8
A Culture of Experimentation
Mashup
Criteria of Success
02 / The Return on Optimization
The Most Basic Value
The Core Challenge: A or B
The Better Value Proposal: A and B
Building Something Better
03 / The Cost of Inaction
The Cost of Inaction
BUSINESS EVENT
CAPTURE
LATENCY
ANALYSIS
LATENCY
DECISION
LATENCY
2
3
1
DATA READY FOR ANALYSIS
INFORM...
Your Brain on Bias
What is Getting in the Way
Popquiz: WWMT?
One Last Things Before we Part
Business Thinking
Page 23
Copenhagen
Artillerivej 86
2300 København S
+45 70 20 29 19
Stockholm
Strandvägen 7A
114 56 Stockholm
+45 70 20 29 19
Lond...
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Emerce Conversion 2019 - The Return on Optimization and the Cost of Inaction - Steen Rasmussen

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The Return on Optimization and the Cost of Inaction - Steen Rasmussen - @conversion19

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Emerce Conversion 2019 - The Return on Optimization and the Cost of Inaction - Steen Rasmussen

  1. 1. CULTURE OF EXPERIMENTATION - The Return on Optimization and the Cost of Inaction
  2. 2. Mindsets
  3. 3. 01 The Very Basic Facts 02 Cleaning House 04 The Cost of Inaction 03 The Return on Optimization
  4. 4. 01 / The Very Basic Facts
  5. 5. 01.1 You Can Call Me ”Steen” 01.2 IIH Nordic is 01.4 What we are famous for… 01.3 What we do…
  6. 6. 01 / Cleaning House
  7. 7. Once Upon a Time Before CRO Psychology Business Aqumen Interaction Design
  8. 8. Delivering Expectations Page 8
  9. 9. A Culture of Experimentation
  10. 10. Mashup
  11. 11. Criteria of Success
  12. 12. 02 / The Return on Optimization
  13. 13. The Most Basic Value
  14. 14. The Core Challenge: A or B
  15. 15. The Better Value Proposal: A and B
  16. 16. Building Something Better
  17. 17. 03 / The Cost of Inaction
  18. 18. The Cost of Inaction BUSINESS EVENT CAPTURE LATENCY ANALYSIS LATENCY DECISION LATENCY 2 3 1 DATA READY FOR ANALYSIS INFORMATION DELIVERED ACTION TAKEN4 BUSINESSVALUE TIME
  19. 19. Your Brain on Bias
  20. 20. What is Getting in the Way
  21. 21. Popquiz: WWMT?
  22. 22. One Last Things Before we Part
  23. 23. Business Thinking Page 23
  24. 24. Copenhagen Artillerivej 86 2300 København S +45 70 20 29 19 Stockholm Strandvägen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 Thanks for listening… and a call to actions Steen Rasmussen Senior Partner Direct: +4526210595 Mail: steen@iihnordic.com Twitter: @strasm Enjoyed the presentation? - Hook up on LinkedIn

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