5. “Content is the voice of your brand and it is
therefore important to allocate the respect,
investment and focus it requires. Creating great
content is difficult and delivering great content
consistently through established processes is
complex. However this is what is required if you
want to take your brand from good to great in
today’s communication environment.”
James Keady, Digital Marketing Manager,
McLaren Automotive
6. “Content is the voice of your brand and it is
therefore important to allocate the respect,
investment and focus it requires. Creating great
content is difficult and delivering great content
consistently through established processes is
complex. However this is what is required if you
want to take your brand from good to great in
today’s communication environment.”
James Keady, Digital Marketing Manager,
McLaren Automotive
8. 87% of consumers said online social
interaction with a company
“positively impacted” their
likelihood to purchase from that
company
Source:
http://www.jdpower.com/business-services/services/social-
insights/social-media-benchmark-study.htm
9.
10. Matt Cutts, Head of Webspam,
Google
“Make sure you make a great site, that users love,
that they’ll want to tell their friends about,
bookmark, come back to, visit over and over again;
all the things that make a site compelling. If that’s
your goal, we’re aligned with that goal, and
therefore as long as you’re working hard for users
we’re working hard to show your high
quality content to users as well.”
11. Businesses that blog more than 15
times a month get 5 times more
web traffic than those which don’t
blog at all
Source:
http://blog.hubspot.com/blog/tabid/6307/bid/33742/12-
Revealing-Charts-to-Help-You-Benchmark-Your-Business-
Blogging-Performance-NEW-DATA.aspx
13. What do you want to achieve?
• Establish your company as an expert in its field
• Maintain existing client/prospect relationships
• Raise brand awareness and attract new
customers
14. The worst reason to do content
marketing is because you think you
should. You’ve got to know what
you’re trying to accomplish.
16. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
17.
18. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
20. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
21.
22. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
23.
24. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
25. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
27. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results