23. https://www.croabtesting.com › Cats
cro test
All Shopping Images News
About 150,000 results (0.35 seconds)
More
SERP on Experiment Day One
Welcome to our page on cats with nice static text and a beautiful image
of your favorite female friends.
Control Page Title - Template A
Same url
24. https://www.croabtesting.com › Cats
cro test
All Shopping Images News
About 150,000 results (0.35 seconds)
More
SERP on Experiment Day Two
Welcome to our new updated page on cats with a beautiful and
informative video on your favourite feline friends.
Variant Page Title - Template B
Same url
25. https://www.croabtesting.com › Cats
cro test
All Shopping Images News
About 150,000 results (0.35 seconds)
More
SERP on Experiment Day Three
Welcome to our page on cats with nice static text and a beautiful image
of your favorite female friends.
Control Page Title - Template A
Same url
48. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
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Update title Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Optimise titles
49. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
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Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Optimise meta descriptions
Update meta
description
50. best consultant at distilled
All Shopping Images News
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Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Rating: 4.9 - 1,000,000 votes - Price range: Premium
Add schema for
rich results
Implement schema markup
51. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Rating: 4.9 - 1,000,000 votes - Price range: Premium
Add schema for
breadcrumbs
Implement schema markup
52. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Emily Potter - Consultant - Distilled
https://www.distilled.net > About > People > Emily Potter
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Rating: 4.9 - 1,000,000 votes - Price range: Premium
Add schema for
breadcrumbs
Implement schema markup
53. when did emily potter join the ODN team?
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Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
Rating: 4.9 - 1,000,000 votes - Price range: Premium
In March 2019, Emily joined the DistilledODN team full time as a consultant
and began speaking at conferences, including BrightonSEO, SearchLeeds, and
SeachLove.
Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Win featured
snippets
Win featured snippets
57. Consulting Services Conferences Resources About Us Contact Us
Emily Potter
Consultant
Emily joined the Distilled team as an Analyst in
February of 2018 with a background in
copywriting and PR. An American abroad, Emily
graduated from the University of California, Santa
Barbara in 2016 where she studied creative
writing, sociology and also dabbled in mathematics
and economics for fun.
Update H1
Update H1s
58. Consulting Services Conferences Resources About Us Contact Us
Emily Potter
Consultant
Emily joined the Distilled team as an Analyst in
February of 2018 with a background in
copywriting and PR. She now works full time on the
Distilled ODN team, running lots and lots and lots
of split tests.
Update on-page content
Write new
copy
59. Emily joined the Distilled team as an Analyst in
February of 2018 with a background in
copywriting and PR. She now works full time on the
Distilled ODN team, running lots and lots and lots
of split tests.
Emily has also been seen speaking at conferences
like BrightonSEO, SearchLeeds, and SearchLove.
Consulting Services Conferences Resources About Us Contact Us
Emily Potter
Consultant
Update on-page content
Add new
content
60. Emily joined the Distilled team as an Analyst in
February of 2018 with a background in
copywriting and PR. She now works full time on the
Distilled ODN team, running lots and lots and lots
of split tests.
Emily has also been seen speaking at conferences
like BrightonSEO, SearchLeeds, and SearchLove.
Consulting Services Conferences Resources About Us Contact Us
Emily Potter
Consultant
Add internal links
Add internal
links
62. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Update title Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Optimise titles
73. wordpress templates
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About 150,000 results (0.35 seconds)
More
Include quantity of products in titles...
https://colorlib.com › Home › Free Themes
9 Sep 2019 - The best free WordPress theme you can currently get on the market, all
responsive, mobile-ready and easy to use.
60+ Best Free Responsive WordPress Themes 2019 - Colorlib
https://themeisle.com › wordpress-themes
30+ WordPress Themes - 2019's Best WordPress Templates
https://athemes.com › collections › free-wordpress-themes
3 May 2019 - So, without further ado, keep reading to learn more about the best free
WordPress themes on the market. Airi. Sydney. Neve. Talon. Zakra. Hestia. Flash.
Astrid.
Best Free Responsive WordPress Themes 2019 - aThemes
74. wordpress templates
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Include quantity of products in titles...
https://colorlib.com › Home › Free Themes
9 Sep 2019 - The best free WordPress theme you can currently get on the market, all
responsive, mobile-ready and easy to use.
60+ Best Free Responsive WordPress Themes 2019 - Colorlib
https://themeisle.com › wordpress-themes
30+ WordPress Themes - 2019's Best WordPress Templates
https://athemes.com › collections › free-wordpress-themes
3 May 2019 - So, without further ado, keep reading to learn more about the best free
WordPress themes on the market. Airi. Sydney. Neve. Talon. Zakra. Hestia. Flash.
Astrid.
70+ Best Free Responsive WordPress Themes 2019 - aThemes
75. wordpress templates
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Include quantity of products in titles...
https://colorlib.com › Home › Free Themes
9 Sep 2019 - The best free WordPress theme you can currently get on the market, all
responsive, mobile-ready and easy to use.
60+ Best Free Responsive WordPress Themes 2019 - Colorlib
https://themeisle.com › wordpress-themes
30+ WordPress Themes - 2019's Best WordPress Templates
https://athemes.com › collections › free-wordpress-themes
3 May 2019 - So, without further ado, keep reading to learn more about the best free
WordPress themes on the market. Airi. Sydney. Neve. Talon. Zakra. Hestia. Flash.
Astrid.
70+ Best Free Responsive WordPress Themes 2019 - aThemes
76. wordpress templates
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Include quantity of products in titles...
https://colorlib.com › Home › Free Themes
9 Sep 2019 - The best free WordPress theme you can currently get on the market, all
responsive, mobile-ready and easy to use.
60+ Best Free Responsive WordPress Themes 2019 - Colorlib
https://themeisle.com › wordpress-themes
30+ WordPress Themes - 2019's Best WordPress Templates
https://athemes.com › collections › free-wordpress-themes
3 May 2019 - So, without further ado, keep reading to learn more about the best free
WordPress themes on the market. Airi. Sydney. Neve. Talon. Zakra. Hestia. Flash.
Astrid.
70+ Best Free Responsive WordPress Themes 2019 - aThemes
79. wordpress templates
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Let’s revisit this
https://colorlib.com › Home › Free Themes
9 Sep 2019 - The best free WordPress theme you can currently get on the market, all
responsive, mobile-ready and easy to use.
60+ Best Free Responsive WordPress Themes 2019 - Colorlib
https://themeisle.com › wordpress-themes
30+ WordPress Themes - 2019's Best WordPress Templates
https://athemes.com › collections › free-wordpress-themes
3 May 2019 - So, without further ado, keep reading to learn more about the best free
WordPress themes on the market. Airi. Sydney. Neve. Talon. Zakra. Hestia. Flash.
Astrid.
70+ Best Free Responsive WordPress Themes 2019 - aThemes
85. Did we stop ranking for keywords
we had been ranking for?
86. wordpress templates
All Shopping Images News
About 150,000 results (0.35 seconds)
More
CTR is the likely cause...but what if it wasn’t?
https://colorlib.com › Home › Free Themes
9 Sep 2019 - The best free WordPress theme you can currently get on the market, all
responsive, mobile-ready and easy to use.
60+ Best Free Responsive WordPress Themes 2019 - Colorlib
https://themeisle.com › wordpress-themes
30+ WordPress Themes - 2019's Best WordPress Templates
https://athemes.com › collections › free-wordpress-themes
3 May 2019 - So, without further ado, keep reading to learn more about the best free
WordPress themes on the market. Airi. Sydney. Neve. Talon. Zakra. Hestia. Flash.
Astrid.
70+ Best Free Responsive WordPress Themes 2019 - aThemes
93. To see how this works,
we’ll cover four case studies
94. SEO A/B testing in depth
Case studies to apply understanding
Takeaways
95. best consultant at distilled
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Emily Potter - Consultant - Distilled
https://www.distilled.net > About > People > Emily Potter
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Rating: 4.9 - 1,000,000 votes - Price range: Premium
Add schema for
breadcrumbs
Case Study #1: Fixing breadcrumbs
96. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Update title Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Case Study #2: Price in titles
97. Emily joined the Distilled team as an Analyst in
February of 2018 with a background in
copywriting and PR. She now works full time on the
Distilled ODN team, running lots and lots and lots
of split tests.
Emily has also been seen speaking at conferences
like BrightonSEO, SearchLeeds, and SearchLove.
Consulting Services Conferences Resources About Us Contact Us
Emily Potter
Consultant
Case Study #3: Internal linking
Add internal
links
98. £60
Shop our over 600 different styles of women’s shoes to complete your
wardrobe. We have heels, boots, trainers, and any other type of shoe
you could imagine. All our shoes come with free shipping and handling.
Dresses Jackets Shoes Activewear Accessories
Women's Shoes
654 results
New In!
Red heels
£55
Teal heels Black heels
£65
Case Study #4: New product page template
100. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Emily Potter - Consultant - Distilled
https://www.distilled.net > About > People > Emily Potter
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Rating: 4.9 - 1,000,000 votes - Price range: Premium
Add schema for
breadcrumbs
Case Study #1: Fixing breadcrumbs
101. Had run this test previously,
overwhelmingly positive
102. Mens Swimwear | Shorts, Beach Towels & Swimming ...
Men's Swimwear: Swim Shorts, Swimming Trunks & Briefs ...
Men's Swimwear | Swim Shorts & Speedos for Men | ASOS
mens swimwear
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.asos.com › Men › Swimwear › Category
Later, breadcrumb schema broke
https://www.next.co.uk/shop/men/clothing/swimwear
Define your beach style with men's swimwear in printed & plain, while shorts, beach
towels & swimming accessories complete your holiday bag. Next day ...
https://www.sportsdirect.com › Swimming › Mens Swimwear
Discover the range of men's swimwear at ASOS. Explore swim shorts, board shorts and
speedos for men in a variety of colours and lengths. Shop now at ASOS.
108. Define your beach style with women's swimwear in printed & plain, while
beach towels & swimming accessories complete your holiday bag. Next da ...
Control Template Variant Template
Womens Swimwear | Shorts, Beach Towels & Swimm ...
https://www.next.co.uk/shop/women/clothing/swimwear
Mens Swimwear | Shorts, Beach Towels & Swimming ...
https://www.next.co.uk › Shop › Men › Clothing
Define your beach style with men's swimwear in printed & plain, while shorts,
beach towels & swimming accessories complete your holiday bag. Next da ...
109. womens swimwear
Womens Swimwear | Shorts, Beach Towels & Swimming ...
Women's Swimwear: Swim Bikinis, Swimming Suits & To ...
Women's Swimwear | Swim Bikinis & Suits for Women ...
All Shopping Images News
About 150,000 results (0.35 seconds)
https://www.asos.com › Women › Swimwear › Category
More
https://www.next.co.uk/shop/women/clothing/swimwear
Define your beach style with women's swimwear in printed & plain, while
shorts, beach towels & swimming accessories complete your holiday bag.
Next day ...
https://www.sportsdirect.com › Swimming › Mens Swimwear
Discover the range of women's swimwear at ASOS. Explore swim shorts,
board shorts and bikinis for women in a variety of colours and lengths.
Shop now at ASOS.
Mens Swimwear | Shorts, Beach Towels & Swimming ...
Men's Swimwear: Swim Shorts, Swimming Trunks & Briefs ...
Men's Swimwear | Swim Shorts & Speedos for Men | ASOS
https://www.asos.com › Women › Swimwear › Category
https://www.next.co.uk › Shop › Men › Clothing
Define your beach style with men's swimwear in printed & plain, while
shorts, beach towels & swimming accessories complete your holiday bag.
Next day ...
https://www.sportsdirect.com › Swimming › Mens Swimwear
Discover the range of men's swimwear at ASOS. Explore swim shorts,
board shorts and speedos for men in a variety of colours and lengths. Shop
now at ASOS.
mens swimwear
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Control Template Variant Template
114. Define your beach style with women's swimwear in printed & plain, while
beach towels & swimming accessories complete your holiday bag. Next da ...
Control Template Variant Template
Womens Swimwear | Shorts, Beach Towels & Swimm ...
https://www.next.co.uk/shop/women/clothing/swimwear
Mens Swimwear | Shorts, Beach Towels & Swimming ...
https://www.next.co.uk › Shop › Men › Clothing
Define your beach style with men's swimwear in printed & plain, while shorts,
beach towels & swimming accessories complete your holiday bag. Next da ...
118. Define your beach style with women's swimwear in printed & plain, while
beach towels & swimming accessories complete your holiday bag. Next da ...
Control Template Variant Template
Womens Swimwear | Shorts, Beach Towels & Swimm ...
https://www.next.co.uk/shop/women/clothing/swimwear
Mens Swimwear | Shorts, Beach Towels & Swimming ...
https://www.next.co.uk › Shop › Men › Clothing
Define your beach style with men's swimwear in printed & plain, while shorts,
beach towels & swimming accessories complete your holiday bag. Next da ...
119. Mens Swimwear | Shorts, Beach Towels & Swimming ...
https://www.next.co.uk › Shop › Men › Clothing
Define your beach style with men's swimwear in printed & plain, while shorts,
beach towels & swimming accessories complete your holiday bag. Next da ...
Define your beach style with women's swimwear in printed & plain, while
beach towels & swimming accessories complete your holiday bag. Next da ...
Control Template Variant Template
Womens Swimwear | Shorts, Beach Towels & Swimm ...
https://www.next.co.uk/shop/women/clothing/swimwear
120. https://www.next.co.uk › Shop › Men › Clothing
Mens Swimwear | Shorts, Beach Towels & Swimming ...
Men's Swimwear: Swim Shorts, Swimming Trunks & Briefs ...
Men's Swimwear | Swim Shorts & Speedos for Men | ASOS
mens swimwear
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.asos.com › Men › Swimwear › Category
Variant Template
Define your beach style with men's swimwear in printed & plain, while shorts, beach
towels & swimming accessories complete your holiday bag. Next day ...
https://www.sportsdirect.com › Swimming › Mens Swimwear
Discover the range of men's swimwear at ASOS. Explore swim shorts, board shorts and
speedos for men in a variety of colours and lengths. Shop now at ASOS.
123. Define your beach style with women's swimwear in printed & plain, while
beach towels & swimming accessories complete your holiday bag. Next da ...
Control Template Variant Template
Womens Swimwear | Shorts, Beach Towels & Swimm ...
https://www.next.co.uk/shop/women/clothing/swimwear
Mens Swimwear | Shorts, Beach Towels & Swimming ...
https://www.next.co.uk › Shop › Men › Clothing
Define your beach style with men's swimwear in printed & plain, while shorts,
beach towels & swimming accessories complete your holiday bag. Next da ...
How will this change improve CTRs?
125. best consultant at distilled
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Update title Emily Potter - Consultant - Distilled
https://www.distilled.net/about/people/emily-potter/
Emily joined the Distilled team as an Analyst in February of 2018 with a background in copywriting
and PR. An American abroad, Emily graduated from the ...
Case Study #2: Price in titles
135. San Francisco Hotels from $30/night | Find & compare deals
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels | Find & compare great deals | Trivago
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
Control Template Variant Template
136. San Francisco Hotels from $30/night | Find & compare deals |Trivago
https://www.trivago.com › USA › California
San Francisco Hotels | Find & compare deals | Trivago
https://www.trivago.com › USA › California
hotels in san francisco
Hotels in San Francisco from $29/night - Search on KAYAK
The 30 best hotels & places to stay in San Francisco, USA ...
All Shopping Images News
About 150,000 results (0.35 seconds)
https://www.booking.com› USA › California › Visit San Francisco
More
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
https://www.kayak.com › Hotels › United States › California
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the
Bay Hotel San Francisco. Hyatt Regency San Francisco. Holiday Inn
Express Hotel….
Hotels in San Francisco from $29/night - Search on KAYAK
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.booking.com› USA › California › Visit San Francisco
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
https://www.kayak.com › Hotels › United States › California
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the
Bay Hotel San Francisco. Hyatt Regency San Francisco. Holiday Inn
Express Hotel….
hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Control Template Variant Template
141. San Francisco Hotels from $30/night | Find & compare gr ...
Control Template Variant Template
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels | Find & compare great deals | Trivago
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
143. What levers will we pull?
● Having the price in SERP will increase CTR
144. hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.booking.com › USA › California › Visit San Francisco
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the Bay Hotel
San Francisco. Hyatt Regency San Francisco. Holiday Inn Express Hotel….
Variant Template
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
https://www.kayak.com › Hotels › United States › California
Hotels in San Francisco from $29/night - Search on KAYAK
Competitor cheaper
145. Conclusion
● Having the price in the title can hurt CTRs if it
makes competitors more appealing
152. San Francisco Hotels from $34/night | Find & compare deals
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels | Find & compare deals | Trivago
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
Control Template Variant Template
153. San Francisco Hotels from $30/night | Find & compare deals |Trivago
https://www.trivago.com › USA › California
San Francisco Hotels | Find & compare deals | Trivago
https://www.trivago.com › USA › California
hotels in san francisco
Hotels in San Francisco from $29/night - Search on KAYAK
The 30 best hotels & places to stay in San Francisco, USA ...
All Shopping Images News
About 150,000 results (0.35 seconds)
https://www.booking.com› USA › California › Visit San Francisco
More
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
https://www.kayak.com › Hotels › United States › California
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the
Bay Hotel San Francisco. Hyatt Regency San Francisco. Holiday Inn
Express Hotel….
Hotels in San Francisco from $29/night - Search on KAYAK
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.booking.com› USA › California › Visit San Francisco
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
https://www.kayak.com › Hotels › United States › California
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the
Bay Hotel San Francisco. Hyatt Regency San Francisco. Holiday Inn
Express Hotel….
hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
Control Template Variant Template
158. Control Template Variant Template
San Francisco Hotels from $34/night | Find & compare deals
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels | Find & compare deals | Trivago
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate
from millions of accommodation deals and save with trivago.co.uk.
164. hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.booking.com › USA › California › Visit San Francisco
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the Bay Hotel
San Francisco. Hyatt Regency San Francisco. Holiday Inn Express Hotel….
Variant Template
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
https://www.kayak.com › Hotels › United States › California
Hotels in San Francisco from $29/night - Search on KAYAK
165. hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.booking.com › USA › California › Visit San Francisco
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the Bay Hotel
San Francisco. Hyatt Regency San Francisco. Holiday Inn Express Hotel….
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
https://www.kayak.com › Hotels › United States › California
Hotels in San Francisco from $35/night - Search on KAYAK
Variant Template
166. hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.booking.com › USA › California › Visit San Francisco
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the Bay Hotel
San Francisco. Hyatt Regency San Francisco. Holiday Inn Express Hotel….
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
https://www.kayak.com › Hotels › United States › California
Hotels in San Francisco from $31/night - Search on KAYAK
Variant Template
168. hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.booking.com › USA › California › Visit San Francisco
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the Bay Hotel
San Francisco. Hyatt Regency San Francisco. Holiday Inn Express Hotel….
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $34/night | Find & compare deals | Trivago
https://www.kayak.com › Hotels › United States › California
Hotels in San Francisco from $33/night - Search on KAYAK
Variant Template
169. hotels in san francisco
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About 150,000 results (0.35 seconds)
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https://www.booking.com › USA › California › Visit San Francisco
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the Bay Hotel
San Francisco. Hyatt Regency San Francisco. Holiday Inn Express Hotel….
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $35/night | Find & compare deals | Trivago
https://www.kayak.com › Hotels › United States › California
Hotels in San Francisco from $30/night - Search on KAYAK
Variant Template
170. hotels in san francisco
All Shopping Images News
About 150,000 results (0.35 seconds)
More
https://www.booking.com › USA › California › Visit San Francisco
San Francisco's best hotels with breakfast. Seaside Inn. Comfort Inn By the Bay Hotel
San Francisco. Hyatt Regency San Francisco. Holiday Inn Express Hotel….
The 30 best hotels & places to stay in San Francisco, USA ...
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $31/night | Find & compare deals | Trivago
https://www.kayak.com › Hotels › United States › California
Hotels in San Francisco from $34/night - Search on KAYAK
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173. https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
Are negative user signals a ranking factor?
174. https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
Are negative user signals a ranking factor?
175. Book now from
$40/night
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
www.trivago.com/san-francisco-hotels
Are negative user signals a ranking factor?
176. Book now from
$40/night
https://www.trivago.com › USA › California
Compare the prices of 4233 hotels in San Francisco, USA. Find the ideal rate from
millions of accommodation deals and save with trivago.co.uk.
San Francisco Hotels from $30/night | Find & compare deals | Trivago
www.trivago.com/san-francisco-hotels
Prices don’t match
Are negative user signals a ranking factor?
183. Emily joined the Distilled team as an Analyst in
February of 2018 with a background in
copywriting and PR. She now works full time on the
Distilled ODN team, running lots and lots and lots
of split tests.
Emily has also been seen speaking at conferences
like BrightonSEO, SearchLeeds, and SearchLove.
Consulting Services Conferences Resources About Us Contact Us
Emily Potter
Consultant
Case Study #3: Internal linking
Add internal
links
193. Mammals Reptiles AmphibiansBirds
Cats DogsBears Snakes TurtlesLizards Owls DucksFinches Frogs NewtsToads
This becomes our first measurement section
VariantControl
194. Mammals Reptiles AmphibiansBirds
Cats DogsBears Snakes TurtlesLizards Owls DucksFinches Frogs NewtsToads
This becomes our second measurement section
VariantControl
195. Emily joined the Distilled team as an Analyst in
February of 2018 with a background in
copywriting and PR. She now works full time on the
Distilled ODN team, running lots and lots and lots
of split tests.
Emily has also been seen speaking at conferences
like BrightonSEO, SearchLeeds, and SearchLove.
Consulting Services Conferences Resources About Us Contact Us
Emily Potter
Consultant
Case Study #3: Internal linking
Add internal
links
242. Grocery website created pathways for users
Fish &
Seafood
Cooking
Ingredients
Chips &
Potatoes
Fish Pies
Fish
Fillets
Fish
Fingers
Chips &
Fries
WedgesPotatoes Ham BurgersTurkey
Herbs &
Spices
Oil &
Dressing
Gravy &
Stuffing
Meats &
Deli
247. £60
Shop our over 600 different styles of women’s shoes to complete your
wardrobe. We have heels, boots, trainers, and any other type of shoe
you could imagine. All our shoes come with free shipping and handling.
Dresses Jackets Shoes Activewear Accessories
Women's Shoes
654 results
New In!
Red heels
£55
Teal heels Black heels
£65
Case Study #4: New product page template
260. $60
Shop our over 600 different styles of women’s shoes to complete
your wardrobe. We have heels, boots, trainers, and any other
type of shoe you could imagine. All our shoes come with free
shipping and handling.
Dresses Jackets Shoes Accessories
Women's Shoes
654 results
New In!
Red heels
$55
Teal
heels
$75
Black heels
$60
Shop our over 400 different styles of men’s sweaters to
complete your wardrobe. We have sweaters of all colours and
material. All our sweaters come with free shipping and handling.
Dresses Jackets Shoes Accessories
Men’s Sweaters
437 results
New In!
Red sweater
$55
Teal sweater
$75
Green sweater
Control Template Variant Template
265. $60
Shop our over 600 different styles of women’s shoes to complete
your wardrobe. We have heels, boots, trainers, and any other
type of shoe you could imagine. All our shoes come with free
shipping and handling.
Dresses Jackets Shoes Accessories
Women's Shoes
654 results
New In!
Red heels
$55
Teal
heels
$75
Black heels
$60
Shop our over 400 different styles of men’s sweaters to
complete your wardrobe. We have sweaters of all colours and
material. All our sweaters come with free shipping and handling.
Dresses Jackets Shoes Accessories
Men’s Sweaters
437 results
New In!
Red sweater
$55
Teal sweater
$75
Green sweater
Control Template Variant Template
274. $60
Shop our over 600 different styles of women’s shoes to complete
your wardrobe. We have heels, boots, trainers, and any other
type of shoe you could imagine. All our shoes come with free
shipping and handling.
Dresses Jackets Shoes Accessories
Women's Shoes
654 results
New In!
Red heels
$55
Teal
heels
$75
Black heels
$60
Shop our over 400 different styles of men’s sweaters to
complete your wardrobe. We have sweaters of all colours and
material. All our sweaters come with free shipping and handling.
Dresses Jackets Shoes Accessories
Men’s Sweaters
437 results
New In!
Red sweater
$55
Teal sweater
$75
Green sweater
Control Template Variant Template
First, Googlebot could process without JS
275. $60
Shop our over 600 different styles of women’s shoes to complete
your wardrobe. We have heels, boots, trainers, and any other
type of shoe you could imagine. All our shoes come with free
shipping and handling.
Dresses Jackets Shoes Accessories
Women's Shoes
654 results
New In!
Red heels
$55
Teal
heels
$75
Black heels
$60
Shop our over 400 different styles of men’s sweaters to
complete your wardrobe. We have sweaters of all colours and
material. All our sweaters come with free shipping and handling.
Dresses Jackets Shoes Accessories
Men’s Sweaters
437 results
New In!
Red sweater
$55
Teal sweater
$75
Green sweater
Control Template Variant Template
Second, the variant now loads faster
276. ● Increased page speed improves organic
rankings (because it improves user signals?)
Conclusion
277. ● React and other JavaScript frameworks can
be positive if implemented with SEO in mind
Conclusion
278. SEO A/B testing in depth
Case studies to apply understanding
Takeaways
279. Takeaway #1:
SEO A/B testing relieves us from noise
created by interactions between our 3 levers
280. Takeaway #2:
Many SEO “best practices” fail. SEO A/B
testing rescues would-be-lost sessions
Cover a bit here about what their background are ODN --bring it up earlier
Control and variant -- no group a or b --
Empty check boxes -- this is what i am going to talk about today (not sstructure)
Empty check boxes -- this is what i am going to talk about today (not sstructure)
Show how
Server side rendered the important seo shit -> that means that google can see the page without processing javascript
Explain it -- but make it simplified
x
-change slides when don’t have to
-Optimizely but also V WO or Google optimise
-Make them both
-Maybe group of people
-Use control and variant
-Tighten up language here
-Make them both
-Maybe group of people
-Use control and variant
-Tighten up language here
You can use these as your symbols throughout them adn reduce text
Googlebot would just be one user -- ad another one -- even if it did, it’s just one user it would never see two variations
-Googlebot is AN IT
-Can only look at one page, cant split IT
Googlebot would just be one user -- ad another one -- even if it did, it’s just one user it would never see two variations
-Googlebot is AN IT
-Can only look at one page, cant split IT
Blurry
-Make them both
-Maybe group of people
-Use control and variant
-Tighten up language here
Think about removing stuff to make this cleaner remove the tempating and url
Say out loud that what are seos actually trying to do when they do seo, you may not realise it but 3 mechanisms
-slow this down, pacing
Show how
Server side rendered the important seo shit -> that means that google can see the page without processing javascript
Explain it -- but make it simplified
x
Make two different pages or before and after
5 broad categories
And flick between
Here’s the things you’ve been told work, here’s whether they do or not:Title, descriptions, on page content, schema, links, UX -- like page speed
5 broad categories
And flick between
Here’s the things you’ve been told work, here’s whether they do or not:Title, descriptions, on page content, schema, links, UX -- like page speed
5 broad categories
And flick between
Here’s the things you’ve been told work, here’s whether they do or not:Title, descriptions, on page content, schema, links, UX -- like page speed
5 broad categories
And flick between
Here’s the things you’ve been told work, here’s whether they do or not:Title, descriptions, on page content, schema, links, UX -- like page speed
-maybe nit pick this later
5 broad categories
And flick between
Here’s the things you’ve been told work, here’s whether they do or not:Title, descriptions, on page content, schema, links, UX -- like page speed
Define serp at some point ----- amkess it cooollllerr
Put the icons in teh corner of these type of slides
Show how
Server side rendered the important seo shit -> that means that google can see the page without processing javascript
Explain it -- but make it simplified
x
5 broad categories
And flick between
Here’s the things you’ve been told work, here’s whether they do or not:Title, descriptions, on page content, schema, links, UX -- like page speed
Click it because it’s there or because it’s cool -- higher more likely to be there, lower, stars it looks kind of cool
Circle arrows rather than direct causal
CTR might be a rankings factor
Make two different pages or before and after
How do we work out why something happened -- for most people they don’t ened that but i want to know
Maybe overcomplciated with so many whys
Make two different pages or before and after
We don’t have to worry about it we just have to make sure that we capture it -- those are all proxies for organic traffic increase
Focus on traffic first then use hypothesis
I’m someone who wants to know why but the beauty of testng is that we know up or down -- swept into a flood “why is water wet” -- philosphical problems
Font sizes and spacing or SYMBOLLSSS
We don’t have to worry about it we just have to make sure that we capture it -- those are all proxies for organic traffic increase
Focus on traffic first then use hypothesis
Empty check boxes -- this is what i am going to talk about today (not sstructure)
This needs images
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
tHIS IS BETTER
Make two different pages or before and after
Flick through titles that are visual -- this comes after this -- SERP -- you’re all sheep -- have you ever made a change because every one on page one has made it
Reword it to stop people questioning
Make it really clear what we’re looking at -- mention they aren’t clients
Make two different pages or before and after
This needs images
Make two different pages or before and after
Make two different pages or before and after --- VERY SMALL -- JUST TEH RED BOXES
Okay lets take a look at that result
Make two different pages or before and after
Make two different pages or before and after
READ INTO IT BETTER
Make two different pages or before and after
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
tHIS IS BETTER
Make two different pages or before and after
Flick through titles that are visual -- this comes after this -- SERP -- you’re all sheep -- have you ever made a change because every one on page one has made it
Reword it to stop people questioning
Make it really clear what we’re looking at -- mention they aren’t clients
Do this slowly
Make two different pages or before and after
Phrase by phrase, break this up
Less text
Fix prices and make it more clear
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Make two different pages or before and after
Flick through titles that are visual -- this comes after this -- SERP -- you’re all sheep -- have you ever made a change because every one on page one has made it
Reword it to stop people questioning
Make it really clear what we’re looking at -- mention they aren’t clients
Make two different pages or before and after
Phrase by phrase, break this up
Less text
This needs images
This needs images
Fix prices and make it more clear --- DON’T MAKE IT PUSHED OUT --- BRING THESE DOWN LATER SO IT’S MORE SURPRISING AND THEN DON’T HAVE TO REPEAT
Fix prices and make it more clear
Fix prices and make it more clear
This needs images
Fix prices and make it more clear
Fix prices and make it more clear
Fix prices and make it more clear
Fix bounce
User signals -- pull out a quote -- crop it and leave the text and greyed out pohoto
For these reasons, we regularly check your website to ensure that the information you provided matched the information on your website.
Here are a bunch of blog posts that say internal linking matters --- people do talk about it
Here are a bunch of blog posts that say internal linking matters --- people do talk about it
Can this be simplified further?
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Introduce the specific ones later
Clothing vs groceries
Here are a bunch of blog posts that say internal linking matters --- people do talk about it
This isn’t a good example probably need a GIF
Have this earlier and prempt it
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Phrase by phrase, break this up
Less text
Make two different pages or before and after
Make two different pages or before and after
Make two different pages or before and after
Make two different pages or before and after
Make two different pages or before and after
Show how
Server side rendered the important seo shit -> that means that google can see the page without processing javascript
Explain it -- but make it simplified
x
Empty check boxes -- this is what i am going to talk about today (not sstructure)