Infovore 2013
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In a presentation to our Stone Ward Camp Reality interns, Emily Reeves covers how to keep up with industry news, information and trends with some advice for why it is important.
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Infovore 2013
- 2. An infovore* is a being that has a voracious appetite for information. *Borrowed term from Clay Shirky and Mitch Joel. @stoneward
- 3. You have to have an appetite for learning to be successful in our industry. @stoneward
- 4. ( )why? keep up with our constantly changing world present yourself as intellectually curious because it is really, really interesting @stoneward
- 5. what? email newsletters: a few that I like Adweek AdAge eMarketer Daily Fast Company (Design, Create, Lead, Exist) SmartBrief (4As, Social Media,Web Marketing, etc., etc.) Social Media Examiner Find things particular to your interests, specialties and consumption preferences, but also sign up for subjects that you might not otherwise read: you will be surprised by the things you learn and the correlations you can draw to your own work. @stoneward ( )
- 6. what? blogs: a few that I like AdAge HBR Influx Insights Mashable Pew Research PSFK Read Write Web Six Pixels of Separation Smart Insights Social Media Examiner Spin Sucks Pull these into an RSS reader to make them easier to scroll through and skim each day: I like Feedly, an app that syncs across browswer, iPhone and iPad. Zite and Flipboard (iPhone/iPad) are great, too. Both allow for easy social sharing in-app experiences. ( ) @stoneward
- 7. what? twitter: a few that I like Ann Handley @marketingprofs Gini Dietrich @ginidietrich Lee Clow’s Beard @leeclowsbeard Len Kendall @LenKendall Maria Popova @brainpicker Mark McClusky @markmcc Nielsen @NielsenWire PSFK @PSFK Read Write Web @RWW Steve Rubel @steverubel TED News @TEDNews The Atlantic @TheAtlantic Monitor and adjust yourTwitter feed/following list constantly. If someone is not giving you content you like, stop following them. Start following people you find through retweets, authors of blog posts you like, speakers at events. Don’t let you feed get clogged with those that you just skim over. @stoneward ( )
- 8. what? magazines: a few that I like Fast Company Inc. Popular Mechanics The Atlantic The Economist The NewYorker TIME Wired You don’t have to read them cover-to-cover. @stoneward ( )
- 9. what? podcasts: a few that I like HBR IdeaCast Princeton University Six Pixels of Separation Stanford: Entrepreneurial Thought Leaders TED Talks In the car, on the treadmill, in your office.You do have time to listen. @stoneward ( )
- 10. what? other places you can pick up interesting tidbits Agency resources: blog, Markham & Wells,Twitter, closed Facebook group Officemates Newspapers: NYTimes,Washington Post,WSJ Facebook Google+ Listen more than you talk. @stoneward ( )
- 11. how? keep track of what you hear and learn Delicious: social bookmarking, allows for notes and tagging Twitter: can set Delicious to save any link you share/retweet Evernote: app for desktop/iPhone/iPad to save text, images, audio Notebook and pen Your phone camera Don’t fool yourself into thinking you can remember everything.Take notes. @stoneward ( )
- 12. where? share of what you hear and learn Delicious Twitter Facebook Group: but tell us why it is good though, don't just share a link sans commentary Blog: really dig into why you found this interesting and relevant Sharing requires you to process your thoughts about topics and hones your voice. @stoneward ( )
- 13. when? on the treadmill walking your dog first thing in morning over the lunch hour before you go home sitting in front of your TV If you are truly interested and curious and want to learn, then you do have time. @stoneward ( )
- 14. tips it is not about consuming everything you will never be able to read everything, so don’t stress yourself out trying it is about finding the things that interest you and can grow your knowledge and make you more valuable to your company, to your client and even to your friends @stoneward ( )