As part of our SWIM series (Stone Ward Interactive Meetings), Jason Marlin, Emily Reeves and Blake Rutherford make 10 social media predictions for 2010.
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Social Media 2010 Predictions
1. Social Media 2010
What will happen with social media in 2010?
Presented by:
Jason Marlin
Emily Reeves
Blake Rutherford
2. 10 Predictions for 2010
1 Growing Ubiquity 6 Tipping Point For Brands
2 Increased Localization 7 Business Changes
3 Further Integration 8 Personal Brands Grow
4 Ability To Do More 9 Increased Monitoring
5 More Mobility 10 New Platforms, Not Services
3. 1 Growing Ubiquity
300 million users
18 million by the end of 2009
26 million by the end of 2010
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4. 2 Increased Localization
• Gives the ability to create your own
social network for free
• You can also build video or photo sites a
la YouTube or Flickr
• Currently 1.5 million Ning networks
• As of July it was valued at $500 million
• Helps you connect with friends using
GPS via your mobile device
• Gameplay
• Add tips to locales
• Twitter integration: optionally tweet out
every check-in, optionally DM friends
with check-ins, find Twitter friends using
FourSquare
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5. 3 Further Integration
BRAND Website = Community
Email Contacts
Business Leads
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7. 5 More Mobility
51% of
mobile users
would give up 35 Twitter
other comms resources for
first mobile
devices
Facebook
for iPhone,
Blackberry,
Windows
Mobile, Palm
OS
MySpace
YouTube mobile usage
mobile avail grew 450% in
on variety of 2008
phones
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8. 6 Tipping Point For Brands
Brands finally catch up.
Remember when you thought a website was optional?
• Three-fourths of marketers are planning to increase their outreach to
social media in 2010.
• One in five tweets posted on Twitter contain some type of inquiry or
information about a specific product or service that is brand-related.
• Of management, marketing and human resources executives polled,
81% saw social media as being useful for both brand-building and
enhancing customer or client relationships.
• 52% of social network users have become a fan or follower of a
company or brand, while 46% have said something good about a brand
or company on a social networking website (double the percentage
who had said something negative).
• Users are actively seeking out their favorite brands online or being
connected through other means - like a friend’s suggestion, a link on a
website, or offline advertising.
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11. 9 Increased Monitoring
Monitoring social media conversations will be more
important. Will it become affordable?
The Professionals
• Radian 6
• ScoutLabs
• Cision
The Free Tools
• BlogPulse
• Google Analytics
• SociafyQ
• Many others coming in 2010!
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12. 10 New Platforms, Not Services
It will be more about what it can do for me
rather than what does it do.
It will be better than these.
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