A style guide created for a school project.

1. Royal
GlamourC o s m e t i c s
Style Guide
The Royal Glamour Cosmetics brand is recognized
nationally as a leading brand in cosmetic products.
These branding guidelines are designed to ensure
a consistent look and a consistent tone in all
its communications.
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2. Contents
About Royal Glamour brand 3
The Royal Glamour logo 4
Typography6
Using brand colors 7
2 Royal Glamour Cosmetics Style Guide | Creative Team (856) 484-1818
FEBRUARY 2016

3. 01 About the Royal Glamour brand
The Royal Glamour brand communicates excellence and usually
serves as the first impression of Royal Glamour with any audience—
in person or on-line. We have developed these guidelines to promote
the clear and consistent use of the Royal Glamour’s identity as a
national cosmetic brand that offers only the best vegan cosmetics
for our customer's.
The standards extend to the use of logos, colors, typography and
other matters that affect Royal Glamour's identity.
The major objective of setting brand standards is to display a clear
and consistent message across all forms of communication. The
Creative Team will provide strategic assistance on any branding
applications that are unclear. We are passionate about our brand and
we are here to help. For more information about the Royal Glamour
brand or these guidelines, please contact the Creative Team.
E. Winston
(856) 484-1818
WinstonE@royalglam.com
3 Royal Glamour Cosmetics Style Guide | Creative Team (856) 484-1818
FEBRUARY 2016
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4. 02 The Royal Glamour logo
Royal
GlamourC o s m e t i c s
The Royal Glamour logo is made up of the crown in the brand's colors, then the brand name
followed by cosmetics. The typeface is Bangala Sangam, chosen for its combination of
simplicity and beauty.
The Royal Glamour logo comes in the following versions:
Royal
Glam
RG
The main logo should be used on all public-facing materials (direct mail, advertisements, the
homepage of the website, etc.). The alternate logo is acceptable for audiences that are already
familiar with the Royal Glamour brand. When in doubt, use the full logo or contact the Creative
Team for clarification/guidance.
Royal
Glamour
Royal
GlamourC o s m e t i c s
4 Royal Glamour Cosmetics Style Guide | Creative Team (856) 484-1818
FEBRUARY 2016
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5. 02.01 Examples of what not to do
Please respect the Royal Glamour logo, which is essential to the Royal brand. The logo should
never be altered in any way. Though not an exhaustive list, here are some things NOT to do:
• bold, resize, or recolor the letters.
• place logo over black background.
• add words, images or any other new
elements to the logo.
• replace the approved typeface with
any other typeface.
• enclose the logo in a shape or
combine it with other design elements
or effects.
Royal
GlamourC o s m e t i c s
Royal
GlamourC o s m e t i c s
Royal
GlamourC o s m e t i c s
Royal
GlamourC o s m e t i c s
Royal
GlamourC o s m e t i c s
5 Royal Glamour Cosmetics Style Guide | Creative Team (856) 484-1818
FEBRUARY 2016
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6. 03 Typography
Bangela MN Calisto MT
abcdefghijklmnopqABCDEFGHIJKLM abcdefghijklmnopqABCDEFGHIJKLM
123456789?%$!* 123456789?%$!*
abcdefghijklmnopqABCDEFGHIJKLM abcdefghijklmnopqABCDEFGHIJKLM
123456789?%$!* 123456789?%$!*
abcdefghijklmnopqABCDEFGHIJKLM Calibra
123456789?%$!* abcdefghijklmnopqABCDFGHIJKLM
Bangela Sangam MN 123456789?%$!*
abcdefghijklmnopqABCDEFGHIJKLM abcdefghijlkmnopqABCDEFGHIJKLM
123456789?%$!* 123456789?%$!*
abcdefghijklmnopqABCDEFGHIJKLM
123456789?%$!*
Accessibility
Every piece of communication is an opportunity to reinforce the Royal brand. To ensure that all Royal Glamour
Cosmetics materials, in print and web, meet current accessibility standards, please ensure that:
• All type is above 6pt in size.
• There is sufficient contrast between the text and the background color. Dark type on a white or very pale
background is the most legible. White type should only be used on dark backgrounds.
• The type does not run over busy backgrounds as this will make it harder to read.
• Type is set in upper and lowercase—i.e. avoid unnecessary use of ALL CAPS.
6 Royal Glamour Cosmetics Style Guide | Creative Team (856) 484-1818
FEBRUARY 2016
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7. 04 Using brand colors
04.01 Primary and secondary color palettes
The Royal Glamour Cosmetics color palette allows the brand to be
communicated clearly and appropriately. The colors are meant to evoke royalty
and peace. These colors are listed in the following color models:
• Pantone (for 2-color printing)
• CMYK (for 4-color/full color process printing)
• RGB or HEX values for web and screen.
RGC CMYK RGB HEX RGC CMYK RGB HEX RGC CMYK RGB HEX
Dusty
Purple
0
9
0
13
123
95
104
60435B Grey
Purple
3
12
0
38
164
154
165
98B9E Purple
Rose
0
9
0
13
222
207
215
DCC9DD
7 Royal Glamour Cosmetics Style Guide | Creative Team (856) 484-1818
FEBRUARY 2016
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8. Questions?
The Creative Team is here to help.
Call us (856) 484-1818
E. Winston | 2016
8 Royal Glamour Cosmetics Style Guide | Creative Team (856) 484-1818
FEBRUARY 2016
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