1. The New Social Media
Resume
By Emma Fuller
Facebook Business by Sean MacEntee h=ps://www.flickr.com/photos/115903857@N03/galleries/72157640309779074/
2. “Like it or not you have an online life now, and it
needs to be managed,” Mr. Stockwell {1}
154 Blue Chrome Rain Social Media Icons by webtreats h=ps://www.flickr.com/photos/61686681@N07/galleries/72157626486391370/
3. Twi=er is becoming the new job board.
It is also becoming the new resume.
Emerging Media – Twi=er Bird by: Mkhmarketing h=ps://www.flickr.com/photos/rociolopezperez/galleries/721576454933612
{11}
4. 92% of U.S
companies use social
media to find talent.
{2}
Job Search by: Kate Hiscock h=ps://www.flickr.com/photos/mandys73/galleries/72157644241590028/
5. Responses to the 2011 survey indicate that
job searching on social media sites is on an
upward trajectory. Nearly one-‐‑third (31%) of
respondents cited that they are using social
media for job searching — a significant change
from 2010 — with nearly half of those
surveyed also using it for professional
networking. In 2010, only 21% of survey
respondents said they were using
social media for job searching . {7}
Briefcase Application by flazingo_photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241590028
6. Microsoft 80% of HR professionals use online reputation as
part of the hiring process. {10}
Hire Us by: Dita Margarita h=ps://www.flickr.com/photos/ditaditamargarita/sets/72157629547189972
7. Any employer with a modicum of common sense is going to vet you on
the Internet before even bothering to talk to you. In a world where too
many job seekers fabricate parts of their resumes, the Internet can provide
valuable third-‐‑party verification that you are who you say you are. {4}
Resume Glasses by Flazingo Photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/
8. Find a Job by Flazingo Photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/
In the past few years
alone, LinkedIn, Facebook, Twi=er and
other platforms have changed the way
companies of all shapes and sizes find and
source talent. The recruiter-‐‑candidate
relationship, once shrouded in formality, is
now far more conversational and
transparent. {6}
9. For job seekers, social media is the great equalizer. Everyone is a contender now. Social
Media allows each of us to establish a strong personal brand, regardless of any other
circumstances. Where we went to school, our socioeconomic status, geography… none of
that ma=ers now. All we need to do is prove to an employer we can do the job and that
we have the soft skills needed. And, of course, we must demonstrate we’re likeable and
a fit for their culture… easily done on social media.
– Mark Babbi= {12}
The art of Social Media by mkhmarketing h=ps://www.flickr.com/photos/mkhmarketing/sets/72157632752675173
10. The Importance of Having a Self-‐‑
Brand
Business Cards by Kenn Wilson h=ps://www.flickr.com/groups/cardscardscards/
11. Scrabble Career by Flazingo Photos h=ps://www.flickr.com/photos/mandys73/galleries/72157644241211828/
To be in business today, our most
important job is to be head marketer
for the brand called You. {8}
12. As social-‐‑networking sites expanded, it was no longer quite so easy to have segmented
identities: now that so many people use a single platform to post constant status updates
and photos about their private and public activities, the idea of a home self, a work self,
a family self and a high-‐‑school-‐‑friends self has become increasingly untenable. {9}
Social Media Aps by Jason Howie h=ps://www.flickr.com/photos/116559428@N08/galleries/72157640542743875/
13. "ʺ
This is a new era where everyone needs to have a voice, and you
want to leave a digital trail of yourself. {11}
Connectivity by Tueksta h=ps://www.flickr.com/photos/ibeeckmans/galleries/72157627565053331/
14. To Use Social Media successfully you need to be able to be
different.
Success Key by GotCredit h=ps://www.flickr.com/photos/jakerust/sets/72157651401297065
15. Being a brand means
showcasing that which makes
you special, in a way that is
distinctive (recognizable),
predictable (consistent), and
meaningful (it allows others
to understand what you do
and why) {3}
Apples –Stand Out Text by Flazingo Photosh=ps://www.flickr.com/photos/124247024@N07/1390339468
16. Self-‐‑branding is
about being a signal
in the noise of human
capital. The stronger
your brand, the
stronger that signal.
{3}
Trading Stocks on a computer by OTA Photos h=ps://www.flickr.com/photos/101332430@N03/9681097378/
17. The best part of social media is that it is free and open to all. The worst part of social
media is that it is free and open to all. This means that anyone can post anything. Your
Facebook page can be full of pictures of drinking fests with your roommates. Your tweets
can openly disparage your current employer. You can say anything. But what you say can
and often does get back to potential employers, who are increasingly using social media
tools to see what employees are really like outside of the rehearsed, carefully crafted
image they present in person. {13}
Social Media by Sean MacEntee h=ps://www.flickr.com/photos/97804178@N05/galleries/72157634247633788/
18. “If you don’t have a presence it reflects you’re not up with the times, not agile,”
Said Ms. Polischuk, adding that job seekers should call HR departments to find
out which social media sites are crucial.{1}
Time by Sean MacEntee h=ps://www.flickr.com/photos/lawandesalil/galleries/72157647392579882/
19. Today brands are everything, and all kinds of
products and services — from accounting firms to
sneaker makers to restaurants — are figuring out
how to transcend the narrow boundaries of their
categories and become a brand surrounded by a
Tommy Hilfiger-‐‑like buzz. {8}
Jeans by Liz West h=ps://www.flickr.com/photos/calliope/sets/72157630861270374
20. As Albert Einstein once said,
“Strive not be a success, but rather to be
of value.” As the social media echo
chamber descends on our professional
lives, never before has this message
been more relevant. Instead of
measuring your progress using the
yardstick of external recognition,
optimize around achieving your unique
vision. At the end of the day, people
who tap into their deep intrinsic
motivations are much more likely to
succeed on long-‐‑term projects and
hit loftier goals than those who are
powered by the praise of others. Focus
on Achieving your vision first, and
you’ll be more visible than you can
imagine.” {5}
21. Works Cited
{1} Bowness, Suzanne. "ʺFive Ways to Be a Smart Social Media User in Your Job Hunt."ʺ The Globe and Mail. N.p., n.d. Web. 09 June 2015.
{2} Cavazos, Nicole. "ʺThese Job Search Trends Are Changing Everything."ʺ ZipRecruiter. N.p., 17 June 2014. Web. 08 June 2015.
{3) Chamorro-‐‑Premuzic, Tomas. "ʺThe Future of You."ʺ Harvard Business Review. N.p., 01 Jan. 2013. Web. 11 June 2015.
{4} Clark, Dorie. "ʺIt'ʹs Not a Job Search, It'ʹs a Permanent Campaign."ʺ Harvard Business Review. N.p., 28 Mar. 2012. Web. 08 June 2015.
{5} Gulati, Daniel. "ʺOur Dangerous Obsession with External Recognition."ʺ Harvard Business Review. N.p., 10 Dec. 2013. Web. 10 June 2015.
{6} Moye, Jay. "ʺThe Coca-‐‑Cola Company: How Social Media Is Fueling the Job Search Process for Candidates and Companies Alike."ʺ The Coca-‐‑Cola
Company. N.p., n.d. Web. 11 June 2015.
{7} "ʺNetworking and Job Searching on Social Media."ʺ Networking and Job Searching on Social Media. N.p., n.d. Web. 09 June 2015.
{8} Peters, Tom. "ʺThe Brand Called You."ʺ Fast Company. N.p., 31 Aug. 1997. Web. 09 June 2015.
{9} Rosen, Jeffrey. "ʺThe Web Means the End of Forge=ing."ʺ The New York Times. The New York Times, 24 July 2010. Web. 10 June 2015.
{10} Schawbel, Dan. "ʺThe Reputation Economy Is Coming -‐‑ Are You Prepared?"ʺForbes. Forbes Magazine, n.d. Web. 09 June 2015.
{11} Silverman, Emma, and Lauren Weber. "ʺThe New Resume: It'ʹs 140 Characters; Some Recruiters, Job Seekers Turn to Twi=er, but Format Is a
Challenge; Six-‐‑Second Video Goes Viral."ʺ Wall Street Journal. N.p., 09 Apr. 2013. Web. 11 June 2015.
{12} "ʺSocial Media: The Great Job Search Equalizer {Twi=erview with Mark Babbi=} -‐‑ Versique."ʺ Versique. N.p., 29 Aug. 2014. Web. 10 June 2015.
{13} "ʺThe Day in Recruiting – One Page Guide to All the Buzz."ʺ The Day in Recruiting One Page Guide to All the Buzz. N.p., n.d. Web. 10 June 2015.
