Have consumerism and social media become one in the same?

1. CONSU
MEDIA
Have consumerism and social media
become one in the same?
Emma-Lee Goulding

2. Social medias used to be a platform for
user entertainment and connection...

3. ...now it seems to be a platform for
advert opportunity

4. "There is no more social media - just
advertising," says Mike Proulx
CONVERGENCE
Greg Phipps
There has been a
"
of advertorial concepts and the
social media environment"
(Campbell, Colin)

5. CONTENT MARKETING"" (Toole, Catherine)
Users have become the subjects of
...

6. (Boateng, Henry)
...where the advertised content must
be impactful and memorable

7. 'interesting content' encourages followers
To the extent that
(Toole, Catherine)
BRANDS ARE NOW
IN OUR SOCIAL
STREAMS
INCORPORATED
so...

8. ...now you scroll through friend's photos
your favourite brands
AND

9. "marketing
communications
are virtually
indistinguishable
from other
online material"
SUBLIMINAL
It is in a
fashion because
...
(Campbell, Colin)

10. by clicking 'share' or 'like',
have become
the advertiser
YOU&...

11. EARNED
MEDIA
Your page and feed have now endorsed a brand...
the company
has acquired
'free publicity'
(Bennett, Shea)
&
...

12. "co-creation" - creating brand meaning
through consumer participation
...the , has now contributed to
(Johnson Dretsch, Heather
and Amna Kirmani)
USER

13. 22%
of social media
marketing is
exogenous to the
company
Actually,
(Pick, Tom)

14. 20% (Krashinsky, Susan)
of user's social media
activity is reacting to
conversations online,
which include adverts
because

15. So now social media is not just about
sharing pictures for your family to see or
updating statuses for your friends to read...
it is a platform to share your
affinities, opinions and experiences

16. It is though these associations that
they become apart of your identity
VERIFIES
because your social
media

17. NOW
shopping shares a platform with
communication and entertainment
through "buy now" options and "instant shopping"
integrated directly in the ads on your feed
("Marketing In the Digital Age: A
Brand New Game | The Economist")

18. Making social media platforms all-inclusive hubs

19. where companies can further enhance
your social media experience by
...TARGET ADVERTISING (Ganguly, Sonny)

20. ...using interest, behavioural, custom
and lookalike targeting to create
advertising options
PERSONALIZED
(Ganguly, Sonny)

21. Ensuring
Making shopping as easy and
comprehensive as using social media
CONVENIENCE
& EASE

22. so advertising maintains
a significant presence on
social media today
to the point that advertising and social media are
essentially compliments in the virtual world
&

23. REFERENCES
Bennett, Shea. "Paid, Owned And Earned Media: What’S The Difference? [INFOGRAPHIC]". Adweek.Com,
2014, http://www.adweek.com/socialtimes/paid-owned-earned-media-meaning/502565.
Campbell, Colin and Lawrence J. Marks. "Good Native Advertising Isn’T A Secret". Business Horizons, vol
58, no. 6, 2015, pp. 599-606. Elsevier BV, doi:10.1016/j.bushor.2015.06.003.
Ganguly, Sonny and Sonny Ganguly. "Why Social Media Advertising Is Set To Explode In The Next 3
Years". Marketing Land, 2015, http://marketingland.com/social-media-advertising-set-explode-next-3-
years-121691.
Johnson Dretsch, Heather et al. "Consumers’ Attitude Towards Social Media Advertising And Their
Behavioural Response". Journal Of Research In Interactive Marketing, vol 9, no. 4, 2015, pp. 299-312.
Emerald, doi:10.1108/jrim-01-2015-0012.
Krashinsky, Susan. "Four Ways Canadians Are Consuming Media Differently". The Globe And Mail, 2014,
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four-ways-canadians-
are-consuming-media-differently/article21949630/.
"Marketing In The Digital Age: A Brand New Game | The Economist". The Economist, 2016,
http://www.economist.com/news/business/21662543-people-spend-more-time-social-media-advertisers-
are-following-them-brand-new-game.
Phipps, Greg. "How To Own The Internet: A Model To Converge Social Entertainment, Native Advertising
And Influencer Marketing". Innovacorp, 2016, https://innovacorp.ca/blog/how-own-internet-model-
converge-social-entertainment-native-advertising-and-influencer.
Pick, Tom. "47 Superb Social Media Marketing Stats And Facts". Business 2 Community, 2016,
http://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-
01431126#rsHS60P6bVVQ54qg.97.
Toole, Catherine. "Brands As Publishers: Inside The Content Marketing Trend | Curve".
Curve.Gettyimages.Com, 2016, http://curve.gettyimages.com/article/brands-as-publishers-inside-the-
content-marketing-trend.