Check out HubSpot's A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends.
3. Maybe you could
use some
schooling as well.
It’s back to
school for kids
worldwide.
4. (no offense)
Maybe you could
use some
schooling as well.
It’s back to
school for kids
worldwide.
5. Get back to your
business basics,
and learn some
new tricks, too.
Maybe you could
use some
schooling as well.
(no offense)
It’s back to
school for kids
worldwide.
6. We’ve got just
the reading list
for you.
Maybe you could
use some
schooling as well.
(no offense)
Get back to your
business basics,
and learn some
new tricks, too.
It’s back to
school for kids
worldwide.
16. BECOMING A PERSON OF
INFLUENCE
John C. Maxwell
“The need for integrity today
is perhaps as great as it has
ever been.”
17. THE CHALLENGER SALE
Matthew Dixon & Brent Adamson
“Just as you can’t be an effective
teacher if you’re not going to push
your students, you can’t be an
effective Challenger if you’re not
going to push your customers.”
18. DRIVE
Daniel Pink
“Human beings have an
innate inner drive to be
autonomous, self-
determined, and connected
to one another.”
19. ENCHANTMENT
Guy Kawasaki
“Want to change the world? Upset
the status quo? You need to make
people dream the same dream
that you do.”
20. FOOLED BY
RANDOMNESS
Nassim Nicholas Taleb
“My principle activity is to tease
those who take themselves and
the quality of their knowledge too
seriously.”
21. GOOD TO GREAT
Jim Collins
“Great vision without great
people is irrelevant.”
22. HOW TO WIN FRIENDS AND
INFLUENCE PEOPLE
Dale Carnegie
“To be interesting, be
interested.”
23. INBOUND MARKETING
Brian Halligan & Dharmesh Shah
“People are sick and tired of being
interrupted with traditional
outbound marketing messages.
Marketers need to adapt or risk
extinction.”
25. THE KNOWING-DOING GAP
Jeffrey Pfeffer & Robert Sutton
“In organization after organization
that failed to translate knowledge
into action, we saw a pervasive
atmosphere of fear and distrust.”
28. THE NEW RULES OF
SALES AND SERVICE
David Meerman Scott
“If you run a small company,
you’re in sales. If you’re a doctor
or lawyer or accountant, you’re in
sales.”
36. VALUATION
Tim Koller, Mark Goedhart & David Wessels
“Any short-term efforts to massage
earnings that undercut productive
investment make achieving long-term
growth even more difficult, spawning
a vicious circle.”
38. THE 10X RULE
Grant Cardone
“In order to get to the next level of
whatever you’re doing, you must
think and act in a wildly different
way than you previously have
been.”
39. GETTING TO YES
Roger Fisher & William Ury
“A basic fact about negotiation, easy to
forget in corporate and international
transactions, is that you are dealing not
with abstract representatives of ‘the
other side,’ but with human beings.”
40. ZEBRAS AND CHEETAHS
Micheal J. Burt & Colby B. Jubenville
“Zebras and Cheetahs
Leaders do three things very
well: they look different, they
run faster [and] they’re agile.”