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Music Video Treatment
Ycee- Juice Remix (audio
video) ft Joyner Lucas
https://www.youtube.com/watch?v=0h3vWBcWgRA
• Ycee- Juice Remix (audio video) ft Joyner
Lucas aim to use some of the genre
conventions of mainstream/ afrobeat
however, I aim to change some conventions
to aim to a larger demographic.
• Use of lively environments such as a club,
party, festival scenario
• Based around the introduction and
development of a relationship
• Large amount of colour involved
Festival party themed setting,
as the song is upbeat and
lively, the setting marries the
genre of the music
Festival Party Themed Setting
Centrally based around a
relationship
Is based around a young
male protagonist at a party
and sees a girl dancing,
they make eye contact and
have a vibe. Throughout
the music video you see
their development of their
vibe/ relationship at the
party.
Large amount of colour
The colour symbolises their dramatic and
lively relationship. Also, supports the
genres conventions and the party night
club life

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Treatment

  • 1. Music Video Treatment Ycee- Juice Remix (audio video) ft Joyner Lucas https://www.youtube.com/watch?v=0h3vWBcWgRA
  • 2. • Ycee- Juice Remix (audio video) ft Joyner Lucas aim to use some of the genre conventions of mainstream/ afrobeat however, I aim to change some conventions to aim to a larger demographic. • Use of lively environments such as a club, party, festival scenario • Based around the introduction and development of a relationship • Large amount of colour involved
  • 3. Festival party themed setting, as the song is upbeat and lively, the setting marries the genre of the music Festival Party Themed Setting
  • 4. Centrally based around a relationship Is based around a young male protagonist at a party and sees a girl dancing, they make eye contact and have a vibe. Throughout the music video you see their development of their vibe/ relationship at the party.
  • 5. Large amount of colour The colour symbolises their dramatic and lively relationship. Also, supports the genres conventions and the party night club life