This short set of slides demonstrates the different results you get when using Google's text vs. voice search due to the implementation of the Hummingbird algorithm. Contextual or intention-based search, and thus content optimization, is coming to you.

1. INTENTION-BASED SEARCH RESULTS

2. Text-based specific search yields the results I’m looking for. I check out a
few of the sites and have follow up questions . . .

3. With my natural-language follow up question, the results are pretty
generic - they couldn’t even come up with ads to display!

4. But with voice search (Hummingbird fully implemented), Google gets it
right even when it didn’t capture my words 100% correctly.

5. The Power of Writing Content To Intent
1. Capture traffic no one else is seeing
2. Answer your audience’s need, not their exact search phrase
3. Build better relationships, faster
4. Lower your Google Adwords costs

6. WWW.ENGINEERED-MARKETING.COM