We answer the question, what is an EVP and Employer Brand? Outline your value offering to current and prospective employees and market your culture, to attract the best and right talent to your business.
5. Engage Me Magazine: Designed to Inform, Inspire & Entertain
“From work and HR trends, to
wellness and lifestyle, Engage
Me is your one-stop resource
for pioneering content
designed to inform, inspire and
entertain.”
Brett Smyth, Founder
www.engageme.online
Part of
6. Engage Me Consulting: Driving organisation culture & identity
By establishing strong Employer Brands & Employee Value Propositions (EVP’s)
Bringing Organisational
Cultures to Life
Part of
7. Organisational
Culture & Identity
EVP & Employer Branding
The What, Why & How in building high
performance, driven by happy employees &
becoming an employer of choice.
8. What is an Employer Brand & EVP?
Employer Branding is the art of
marketing your internal culture in order
to attract not only the best, but also the
RIGHT talent to your business.
Employer Value Proposition (EVP) is
your promise to both existing and
prospective employees – essentially, it’s a
concrete set of attributes that outline your
value offering to employees.
What is
your story?
What is
your promise?
Part of
16. Why is it important to establish an Employer Brand & EVP?
§ Aging population
§ Generation Y values
§ Global/flexible market place
WAR FOR TALENT
§ Social media
TRANSPARENCY
§ Profit Ambassadors
ENGAGED EMPLOYEES
Part of
Your employer brand
brings your culture to
life, making it
tangible.
17. Who are your key drivers?
CEO/MANAGEMENT HUMAN RESOURCES COMMUNICATIONS MARKETING
ORGANISATION-WIDE ENGAGEMENT
Part of
18. How do you establish a sound EVP & Employer Brand?
By following a unique 4-step culture creation approach to build
high-performance organisations powered by happy, motivated employees
Culture Review
Employee Engagement
Strategy
Assess Success
Culture Identity
(Employer Branding)
EMPLOYER
BRANDING
Part of
19. What should you be aware of?
ü Know your target market
ü Create synergy with your
corporate brand
ü Deliver your brand
experience
ü “Walk the Talk”
X Don’t rush the process (jump
in too fast)
X Only talk to happy employees
X Make false promises
X Neglect any of the touch
points
Part of
20. How does this translate into tangible best practice?
The emotional & tangible connection between companies and employees
EVP Engagement through the Employee Lifecycle
RESEARCH APPLICATION &
INTERVIEW
CHOOSE JOIN WORK ACHIEVE LEAVE
EVP, COMMUNICATIONS AND YOUR BRAND’S ESSENCE - THE WOW FACTOR!
Part of
21. Recommended core areas of EVP & Employer branding focus:
RESEARCH APPLICATION &
INTERVIEW
CHOOSE JOIN
• Job boards & ads
• Friends & family
• Career fairs
• Website (Careers page)
• Facebook
• Twitter
• LinkedIn
• Submission process
- SLA’s
• Candidate Q & A’s -
Key point of contact
• Structured
interview
• Offer letter
• Benefits pack -
Site visit
• Relocation guide
• Welcome kit
Onboarding pack/
• process
Orientation event
Welcome lunch/dinner
• Buddy system
Part of
22. Recommended core areas of EVP & Employer branding focus:
WORK ACHIEVE LEAVE
• Communications
• Engagement strategy
• Employee events
• CSR programs
• Manager/ leader toolkits –
Mentoring
• Employee surveys
• Talent management
• Career development
• Reward & recognition
• Exit interviews
• Alumni network
Part of
23. What are you aiming to achieve?
The employee constantly speaks positively
about the organisation to colleagues,
potential employees and customers.
The employee has an intense desire to be a
member of the organisation despite
opportunities to work elsewhere.
The employee exerts extra effort and exhibits
behaviours that contribute to business
success.
SAY
STAY
STRIVE
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24.
25. Office Mobile: +971 56 809 5288
Office Landline: +971 (0) 4 557 3086
Email: brett@engageme.online
Website: www.engageme.online
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