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Enggal Pamukti
๏‚—   PROGRAM TITLE : Keluarga Gang Senggol

๏‚—   TYPE OF PROGRAM: COMEDY SITUATION

๏‚—   TARGET AUDIENCE: FAMILY

๏‚—   SUGGESTED TIME-SLOT: MONDAY-FRIDAY 6-7pm
In this century Many parents create

Background      their own style in parenting their
              children. Parenting style is affected
              by both the parents' and children's
             temperaments, and is largely based
                  on the influence of oneโ€™s own
                       parents and culture
-   To educate viewers
              -       To entertain
                  -   To make them laugh
-   To teach moral and family
    value`
       - Giving positive
    outcome to all family
          member
Concept
F iv e fa m il ie s li v e
in n a rr o w a ll e y in
th e h e a rt o f
J a k a rt a c it y w it h
d if fe re n t
 b a c k g ro u n d ,
 p ro fe s s io n a n d
 c u lt u re in ra is in g
 th e ir c h il d re n ,
 th e re a re c o n s is t
 5 e th n ic g ro u p s
 such as
  B a ta k ,M in a n g ,s u n
  d a ,J a v a ,a n d
  Papua.
As a n
                ew
      making producer in
                 a new
      progra              T
               m, I wil V
     Time c            lf
               onsum ace
     proble           ing
              m
    new a in searching
            ctor an
    Before          da
              go thro ctress
   produc             u
            tion lin gh
  i ne ed           e. first
           to                ly,
 talente find the new
          d
and ac kids actor
         tress t
                 o pl ay
my sce                    in
        n e. I t
seems
        s
but its imple,
       not
In solving my problem, I'm going to use well known talent agency
that meet my requirement to work together with me.
PROGRAM TITLE : Top Markotop Family

TYPE OF PROGRAM: Reality Show

TARGET AUDIENCE : Family

SUGGESTED    TIME-SLOT : Saturday 6-7 pm
 weekly
In     order to introduce and
     develop Indonesia tourism, I
     create a TV program called
     Top markotop family, this
     program is be based on my
     personal experience in doing
     backpacking         to     some
     countries and some places in
     Indonesia     with      minimum
     budget, but this program will
     be    different      from    my
     experience, it will be shown in
     unique ways.




Background
Objective
-   To
     inform viewers that travelling is not
  really expensive
- To educate
- To entertain
- To give positive outcome after
  watching
Concept
a group of family is given minimum
 budget to backpack within a week to
 some places in Indonesia, and they
 have to survive in any situations
 during backpacking time.
Problem
Cost : it involves high cost during
 realization of this program, such as :
 operational cost.
Solution
Need to make cooperation with travel
 agent to provide financial support, the
 benefit for them is free to advertise
 their travel agent in my program.
TV program analysis: comedy project
General analysis: comedy project



From my perspective, comedy project TV program is more
  like variety comedy quiz show, this is based on the
  scene itself that show interactive quiz in the middle
  segment.
Demographic analysis




Age: comedy project program is suitable for audience aged 15 to 45 years old

Gender: male and female audience

Target audience: in this part I can classify suitable audience for this program,
  the most suitable audience are : teenager (high school and university
  student),housewife, and husband
Recommendation

Comedy project TV program should increase their
 competency to show new ideas in each
 segment and also able to give differentiation
 with similar TV program to gain high rating.
TV program analysis: tahan tawa
General analysis

Tahan tawa is the TV
 program more like
 comedy reality show
 quiz     and    having
 significant   similarity
 with concept Japanese
 TV show no laughing
 at school.
Demographic analysis

Age : tahan tawa program is suitable for audience
 aged 15 to 45 years old

Gender: male and female

Target audience: most suitable audience for
 tahan tawa are: teenager, housewife, and
 husband
Recommendation

target tawa should show normal face expression
  when pejuang tawa attempt to make them
  laugh.
SWOT analysis

Strength:                    Opportunity:
-Actor/actress               -Market growth
-Funny content               -Competitor weaknesses
-New concept
                             Threat
Weakness:                    -Crowded marketplace
-Strong competitor           -Changes in age-structure
-Market position
-Lack of new idea
Gender
Age range of respondent that watch both program
between 22-30 and 31-40 years old
Both programs is able to make people
laugh
Comedy Project is the most watched TV
program chosen by respondent
13 respondents out of 15         2 respondents out of 15
stated that they like to watch   stated that they donโ€™t
comedy project                   like to watch tahan tawa
Question?
Everything you can imagine is real
         -Pablo Picasso-

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Enggal presentation

  • 2. ๏‚— PROGRAM TITLE : Keluarga Gang Senggol ๏‚— TYPE OF PROGRAM: COMEDY SITUATION ๏‚— TARGET AUDIENCE: FAMILY ๏‚— SUGGESTED TIME-SLOT: MONDAY-FRIDAY 6-7pm
  • 3. In this century Many parents create Background their own style in parenting their children. Parenting style is affected by both the parents' and children's temperaments, and is largely based on the influence of oneโ€™s own parents and culture
  • 4. - To educate viewers - To entertain - To make them laugh - To teach moral and family value` - Giving positive outcome to all family member
  • 5. Concept F iv e fa m il ie s li v e in n a rr o w a ll e y in th e h e a rt o f J a k a rt a c it y w it h d if fe re n t b a c k g ro u n d , p ro fe s s io n a n d c u lt u re in ra is in g th e ir c h il d re n , th e re a re c o n s is t 5 e th n ic g ro u p s such as B a ta k ,M in a n g ,s u n d a ,J a v a ,a n d Papua.
  • 6. As a n ew making producer in a new progra T m, I wil V Time c lf onsum ace proble ing m new a in searching ctor an Before da go thro ctress produc u tion lin gh i ne ed e. first to ly, talente find the new d and ac kids actor tress t o pl ay my sce in n e. I t seems s but its imple, not
  • 7. In solving my problem, I'm going to use well known talent agency that meet my requirement to work together with me.
  • 8. PROGRAM TITLE : Top Markotop Family TYPE OF PROGRAM: Reality Show TARGET AUDIENCE : Family SUGGESTED TIME-SLOT : Saturday 6-7 pm weekly
  • 9. In order to introduce and develop Indonesia tourism, I create a TV program called Top markotop family, this program is be based on my personal experience in doing backpacking to some countries and some places in Indonesia with minimum budget, but this program will be different from my experience, it will be shown in unique ways. Background
  • 10. Objective - To inform viewers that travelling is not really expensive - To educate - To entertain - To give positive outcome after watching
  • 11. Concept a group of family is given minimum budget to backpack within a week to some places in Indonesia, and they have to survive in any situations during backpacking time.
  • 12. Problem Cost : it involves high cost during realization of this program, such as : operational cost.
  • 13. Solution Need to make cooperation with travel agent to provide financial support, the benefit for them is free to advertise their travel agent in my program.
  • 14.
  • 15. TV program analysis: comedy project
  • 16. General analysis: comedy project From my perspective, comedy project TV program is more like variety comedy quiz show, this is based on the scene itself that show interactive quiz in the middle segment.
  • 17. Demographic analysis Age: comedy project program is suitable for audience aged 15 to 45 years old Gender: male and female audience Target audience: in this part I can classify suitable audience for this program, the most suitable audience are : teenager (high school and university student),housewife, and husband
  • 18. Recommendation Comedy project TV program should increase their competency to show new ideas in each segment and also able to give differentiation with similar TV program to gain high rating.
  • 19. TV program analysis: tahan tawa
  • 20. General analysis Tahan tawa is the TV program more like comedy reality show quiz and having significant similarity with concept Japanese TV show no laughing at school.
  • 21. Demographic analysis Age : tahan tawa program is suitable for audience aged 15 to 45 years old Gender: male and female Target audience: most suitable audience for tahan tawa are: teenager, housewife, and husband
  • 22. Recommendation target tawa should show normal face expression when pejuang tawa attempt to make them laugh.
  • 23. SWOT analysis Strength: Opportunity: -Actor/actress -Market growth -Funny content -Competitor weaknesses -New concept Threat Weakness: -Crowded marketplace -Strong competitor -Changes in age-structure -Market position -Lack of new idea
  • 25. Age range of respondent that watch both program between 22-30 and 31-40 years old
  • 26. Both programs is able to make people laugh
  • 27. Comedy Project is the most watched TV program chosen by respondent
  • 28. 13 respondents out of 15 2 respondents out of 15 stated that they like to watch stated that they donโ€™t comedy project like to watch tahan tawa
  • 30. Everything you can imagine is real -Pablo Picasso-