Publish

1. Chapter 12

2.  Functions of market
◦ Matching buyer and sellers
◦ Facilitating of transactions
◦ Institutional infrastructure

3.  Information and entertainment products
 Processes and services
 Symbols, tokens and concepts

4.  The major components and players of a market
space
◦ Digital products: different cost curve, (table 12.2)
◦ The consumer : millions of people world wide
◦ The seller: unlimited number of pages in store front
◦ The infrastructure companies
◦ Intermediation
◦ Support services
◦ Content creators

5.  Lower buyers search costs
 Speedy comparison
 Differentiation
 Lower costs

6.  Cost curves
 Bundling products and services
 Quality assurance
 Online vs. offline prices

7.  Search costs
 Lack of privacy
 Incomplete information
 Potential winners and loser in EC (page 473)

8.  Legal issues
 Financial issues
 Language

9. New entrants
SuppliersSuppliers
IndustryIndustry
competitorscompetitors buyersbuyers
SubstituteSubstitute
ProductsProducts

10.  Virtual Communities
 Global Electronic commerce
 Electronic commerce in small companies
 Research in EC
 The future of EC