This is the current mediakit for student media at MSU Denver

1. MSU Denver Student Media
Media
Kit
2012–2013

2. WE ARE LOCAL
The majority of our students come from Colorado and
WE ARE DIVERSE
37%
will stay here after graduation.
86%
ETHNIcITy
of our students reside in s
tify a
Denver, Adams, Arapahoe, s iden
udent
Douglas or Jefferson counties of our st minority
nic
an eth
19 or younger 14% 33% 25–34
AgE
40% stude
nts
of our s 20–24
are ag
e
5%
8% 35–44
45 or older
SEX
54% 46%
WE HAVE IMPACT
W
A N N U A l E c o N o M I c & F I S c A l I M pA c T
e are a student-led, multimedia enterprise on the Auraria on
STUDENT ENRollMENT eyed e Auraria campus Student Spending
Campus. As a learning ground and sounding board for students s surv n
AT A U R A R I A c A M p U S st udent w about o
at Metropolitan State University of Denver, we support four award-winning of all pus kne ts
48,825 m duc
our ca of our pro
90%
outlets: The Metropolitan weekly newspaper, KMet Radio Internet station,
or more ToTAl
The Met Report television news broadcast and Metrosphere literary and FIScAl IMpAcT
arts magazine.
$203.9
Located in the heart of urban Denver, the Auraria Campus hosts nearly MSU DENVER Million
50,000 students, making it the largest campus in Colorado and an 22,976
72%
economic powerhouse. Students who learn here annually spend an
estimated $203.9 million in the state. UNIVERSITY OF COMMUNITY
COLORADO COLLEGE OF dents
DENVER DENVER ents ar ia stu
More than half the students on the Auraria Campus choose to study at nd ev of Aur
14,271 11,578
us n ews a ortant to
MSU Denver, a fully accredited university offering bachelor’s and master’s Camp are imp $92.6 $75.2 $33 $3.1
degrees. For more than 30 years, we have been a voice for students and a MILLION MILLION MILLION MILLION
FALL 2012
bridge between the worlds of business and education. RETAIL SPENDING HOUSING MEDICAL CARE TRANSPORTATION
SoURcES MSU Denver Institutional Research; University of Colorado Denver Institutional Research; Community College of Denver Institutional Research & Planning;
2 Development Research Partners, The Economic and Fiscal Impacts of the Downtown Denver Auraria Campus; August 2011 Student Media Survey 3

3. maximize your message
THE BRAND THE BRAND
SATURATOR INVADER
designed to promote your brand

THE EVENT THE EVENT 4 three-fourths page Metropolitan ads
(cMyK)
35 quarter-page Metropolitan ads
(B&W)
PROMOTER LAUNCHER
$2,150 $3,063
12 quarter-page Metropolitan ads
Metrosphere gold Sponsorship
(B&W)
$550
designed to promote your event $1,350
Metrosphere gold Sponsorship 150 KMet Radio acknowledgments
$550 $600
2 quarter-page Metropolitan ads (B&W) 4 front-page Metropolitan banners 75 KMet Radio acknowledgments 30 Met Report acknowledgments
$250 (cMyK) $450 $750
$1,080
10 KMet Radio acknowledgments 15 Met Report acknowledgments
$90 20 KMet Radio acknowledgments $450 Medium Rectangle Web ad for 48 weeks
$160 $2,400
2 Met Report acknowledgments Rectangle Button Web ad for 16 weeks
$100 4 Met Report acknowledgments $480
$150
Square Button Web ad for 2 weeks
$30 leaderboard Web ad for 4 weeks Total when purchased separately: $7,363
$200 Total when purchased separately: $5,430
Total with 25% package discount
Total with 20% package discount
Total when purchased separately: $470
Total when purchased separately: $1,590
Total with 10% package discount $4,344 $5,522
Total with 15% package discount
$423 FREE Discover Denver listing in our information kiosk
$1,351
save 10% save 15% save 20% save 25%
4 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 5

4. D I S P L AY A D V E R T I S I N G
student newspaper THREE- H A l F - pA g E H A l F - pA g E
F U l l pA g E F o U R T H S pA g E H o R I Z o N TA l VERTIcAl
T he Metropolitan has been a dynamic media
source since 1979, bringing investigative news,
opinion, sports, music and entertainment coverage to
10” x 13.875” 7.5” x 10.375” 10” x 6.875” 5” x 13.875”
ADD
COLOR
the Auraria Campus each week. Since its inception, TO THESE
the newspaper has won more than 400 regional ADS
and national awards for writing, reporting, editing, FOR
photography and graphic design. With over 60 $200
distribution points throughout campus and downtown
Denver, The Metropolitan is a powerful platform for
reaching the student demographic.
$500 $375 $250 $250
C I R C U L AT I O N FILE SUBMISSION
QUARTER oNE-EIgHTH F R o N T pA g E clASSIFIED
3,500 issues per week We accept digitally submitted artwork in the following
pA g E pA g E BANNER D I S p l Ay
formats:
The Metropolitan is distributed to more than 60 5” x 6.875” 5” x 3.5” 10” x 1.5” 2.5” x 3.5”
locations throughout the Auraria Campus and • PDF (Acrobat) files, with all fonts and graphics
ADD
downtown Denver. embedded (preferred) COLOR
For locations, visit metnews.org/about.
• EPS or TIFF images at least 300 dpi when sized TO THESE
• InDesign or Illustrator files (CS5 or earlier versions),
ADS
with all fonts and images included
WEEKLY DEADLINES
FOR $300
Please convert other formats to PDF. Ads must be $100
Ad space reservation electronically submitted.
Thursday prior to publication date, by 3 p.m.
$125 $65 $30
Ad submission PRINTING SPECS
Monday prior to publication date, by 3 p.m. Format Short Tabloid
Does not apply to ads designed by our creative team. Please ask your printing method Offset
advertising sales rep for details.
page width Four 2.5-inch columns TAKE Frequency Discount
CLASSIFIED ADVERTISING
page height
Screened materials
14 inches
85 lpi
5% OFF 1 month (4 issues): take 10% off
WITH PREPAYMENT 1 semester (16 issues): take 20% off
30¢ per word 1 year (35 issues): take 30% off
OF YOUR ORDER
Classified ads have a maximum of 50 words and must be prepaid. Refunds will not be issued for canceled ads.
May not be applied to color charges
2 0 1 2 – 2 0 1 3 P U B L I C AT I O N S C H E D U L E
6 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 7

5. UNDERWRITING
Underwriting supports the development of future media Please note: FCC rules prohibit the use of promotion,
television news professionals and demonstrates your commitment value statements, comparative language, price
to the community. The Met Report follows FCC rules information, calls to action and/or inducements to buy
for nonprofit broadcasters and thanks underwriters
in underwriting acknowledgments.
for tax-deductible donations with short, on-air
DJ & MC duties, audio and video production and
acknowledgments. Each acknowledgment includes:
voiceovers are also available.
• One on-air voiceover (up to 40 words)
acknowledgment of sponsor, including sponsor
name, location and contact information, and value-
neutral description of the business and/or product
• One on-air, full-screen graphic containing sponsor
logo, location and contact information
U N D E R W R I T I N G R AT E S
g o l D pA c K A g E S I lV E R pA c K A g E B R o N Z E pA c K A g E
30 Acknowledgments 15 Acknowledgments 4 Acknowledgments
One per show for one year One per show for one semester One per show for four weeks
FREE Discover Denver listing
in our information kiosk $450 $150
($30 per acknowledgment) ($37.50 per acknowledgment)
$750
($25 per acknowledgment) Single acknowledgment: $50
T he Met Report is a weekly television broadcast that OUR REACH AIR TIMES
52,416
covers campus, local and national news. Since its
formation in 2001, The Met Report has evolved into coMcAST AURARIA cAMpUS oNlINE
an award-winning news broadcast, earning Heartland cHANNEl 54 cHANNEl 20 www.metrepor t.org
Emmys for Outstanding Student Achievement in 2005 youtube views as of october 2012
and 2007. Friday: 12:30 p.m. (live broadcast) 24-hour continuous loop All episodes and segments
& 5 p.m. available on demand
Sunday–Thursday: noon & 5 p.m.
2012–2013 BROADCAST SCHEDULE
8 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 9

6. internet station UNDERWRITING
Underwriting supports the development of future media
professionals and demonstrates your commitment
to the community. KMet Radio follows FCC rules for
nonprofit broadcasters and thanks underwriters for
donations with short, on-air acknowledgments. Each
acknowledgment includes:
• One on-air acknowledgment (up to 40 words) of
sponsor, including sponsor name, location and
contact information, and value-neutral description
of the business and/or product
Please note: FCC rules prohibit the use of promotion,
value statements, comparative language, price
information, calls to action and/or inducements to
buy in underwriting acknowledgments.
U N D E R W R I T I N G R AT E S
g o l D pA c K A g E S I lV E R pA c K A g E B R o N Z E pA c K A g E
150 Acknowledgments 75 Acknowledgments 20 Acknowledgments
5 per week for 30 weeks 5 per week for 15 weeks 5 per week for 4 weeks
Sponsorship of three
KMet Radio events $450 $160
S tudent-run KMetRadio.org streams on the Web OUR REACH
Sponsor acknowledgment at event,
15,158
24/7 from its studio in the Tivoli Student Union.
sponsor logo placed on event ($6 per acknowledgment) ($8 per acknowledgment)
The diverse programming found on KMet Radio
marketing materials, option to
covers a wide variety of tastes and appeals to a
hang banner or poster at event
range of listeners, with live and prerecorded shows visit traffic
produced weekly. FREE Discover Denver listing A l l pA c K A g E S I N c l U D E A c H o I c E o F
33,189
in our information kiosk WHIcH SHoWS AND/oR EVENTS yoU
For a current programming schedule, please visit
WIll SpoNSoR
www.kmetradio.org.
page views
$600
www.kmetradio.org ($4 per acknowledgment)
academic year 2011–2012 5 acknowledgments (1 week): $45
Single acknowledgment: $10
DJ & MC duties, audio and video production and voiceovers are also available.
10 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 11

7. S P O N S O R S H I P PA C K A G E S
literar y and ar ts magazine golD SpoNSoR* SIlVER SpoNSoR* BRoNZE SpoNSoR
F U E L A C R E AT I V E E N D E AV O R OUR REACH A l l S p o N S o R S H I p pA c K A g E S I N c l U D E :
• L I S T I N G I N A C K N O W L E D G M E N T S PA G E
M 1,000
etrosphere is MSU Denver’s annual literary and arts magazine. Its • THANK YOU VIA METROSPHERE SOCIAL MEDIA NETWORK
mission is to collect the very best of student and alumni creative
achievements in a high-quality publication and inspire students to share
their work beyond the classroom, workshop or art studio setting. In
Full-Page Ad Quarter-Page Ad
issues published annually In a section of your choice** In a section of your choice** D o N AT I o N o F
publication since 1984, Metrosphere received the prestigious Pacemaker
Award from the Associated Collegiate Press in 2007 and 2011. $100
12,763
Presence at sponsors
The magazine is released in May in correlation with an exhibit at the table at release party $150 (monetary or in-kind)
university’s Center for Visual Art in the nationally known Art District on
Santa Fe. A Metrosphere sponsorship signals your support for MSU Logo and listing as sponsor in
page views @ *Limited gold and silver sponsorships available. Requests considered on
Denver’s creative community. www.metrosphere.org full-screen kiosk ad
first-come, first served basis.
academic year 2011–2012
Logo on marketing **Limited section placements available. Requests considered on first-come,
materials first-served basis. Available sections: Poetry, Prose, Drawing, Photography,
for Metrosphere Release Party 2-D Art and 3-D Art.
$550
SPONSORSHIP
TIMELINE
February 1
Deadline for sponsorship reservation
February 15
Deadline for logos, art files for ads
May
Release Party
FILE SUBMISSION
We accept digitally submitted artwork in the following
formats:
• PDF (Acrobat) files, with all fonts and graphics
embedded (preferred)
• EPS or TIFF images at least 300 dpi when sized
• InDesign or Illustrator files (CS5 or earlier versions),
with all fonts and images included
Please convert other formats to PDF. Ads must be
electronically submitted.
12 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 13

8. KIOSK ADVERTISING
Be part of one of the newest
resources on our campus. Students
T he Auraria campus community uses our digital OUR REACH access our interactive, touch-screen
kiosk from its home on the first
131,176
network to read, hear and watch our productions
in action. Our comprehensive network, which floor of the busy Student Success
includes websites and social media for each entity, Building. It’s a one-stop shop for
also encourages users to interact with our content in students seeking information—from
innovative and collaborative ways. web page views class schedules, to campus maps, to
during academic year 2011–2012 local attractions.
ONLINE ADVERTISING
• Ad will link to
website of
lEADERBoARD 728 x 90 px client’s choice.
$50 • Prices are
per week.
FUll BANNER 468 x 60 px $25
FUll-ScREEN RoWDy BUcKS DIScoVER DENVER
• Ads will appear
KIoSK AD lISTINg DIREcToRy
on four sites:
MEDIUM R E c TA N g l E
metnews.org,
R E c TA N g l E BUTToN metreport.org,
1920 x 1080 px 691 x 389 px 691 x 389 px
kmetradio.org & Your ad will continually flash across Bring in new customers with a Reach students who want to learn
300 x 125 px metrosphere.org. our can’t-be-missed kiosk, which Rowdy Bucks discount. more about what Denver and the
is situated in one of the busiest You decide the terms of your surrounding area has to offer.
$30 • MSU Denver buildings in the MSU Denver discount and we’ll do the rest. As Our directory features restaurants,
SQUARE Student Media
BUTToN
neighborhood. part of your purchase, we will: shopping, nightlife and more.
prefers .JPG or
When students touch your listing,
125 x .GIF format ads. • Add your business name to our
300 x 250 px
125 px front & inside pages
$50 Rowdy Bucks kiosk section.
a landing page for your business
will pop up with a QR code and
$50 • Space is limited pER WEEK • Create a personalized landing additional information of your
$15 and subject to
inside pages only availability.
page for your reward. choice. As a thank you, we offer
• Market your reward via our free listings with investments
social media network. in select radio, television and
multimedia packages.
$30 ask your
pER WEEK
ad rep
14 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 15

9. ou�spend�h
C �y
ollaborate with award-winning A variety of projects, including
t
brochures, branding, logos,
a
designers to create powerful
er
Wh
e��
promotions for your organization or presentations and marketing
event. Our creative staff will work campaigns are available. Prices
with you to maximize your goals, depend on the complexity and time
message and marketing vision. required to complete the project.
st
e.
advertisement design ay s�her
FIRST PLACE
WINNER The Auraria Campus Bookstore, unlike other
2012 Best Color
Auraria
bookstores, directly reinvests its resources Campus
back into the campus. The Auraria Campus Bookstore
SAMPLE PRICING WORK SAMPLES Display Ad
Books and more...
Bookstore employs students, has a great www.aurariabooks.com 303-556-4286
return policy and the largest selection of Open 6 days per week
College Newspaper used books. We are conveniently located M–Th 8–6, Fri 8–5, Sat 10–3
at the heart of campus in the Tivoli Student
see also: Business & Union. Come check us out! www.aurariabooks.com
SIMPLE LOGO $300 Advertisers, Inc.
metrostudentmedia.com/advertising/creative-services
POSTER $225
logotype designs
FLYER $175
I N V I TAT I O N $225 IS
SIMPLE PROGRAM
(double-sided, letter-size document with fold)
POSTCARD
ADVERTISEMENT
$300
$225
$225
NOW HIRING
THE FOLLOWING Viet Nam
SUPERST RS:
In Vietnam soldiers would often carry a small piece of “lucky” ordnance
that had helped them or narrowly missed them. Commanders found
themselves having to ban the practice, and instead gave away metal
advertisement design
The Metropolitan Metrosphere Editor
coins emblazoned with the unit crest or symbol of significance. When
going into a bar, soldiers had to present their lucky piece- or risk having Metropolitan State College of Denver
(Ads created for Student Media entities: to buy drinks for all who did indeed present their lucky piece. The coins
Editor-in-chief Responsible for soliciting and judging
worked far better in this regard, as they submissions, managing content, design
were smaller and not as lethal!
2nd Annual
no design charge)
and magazine production.
Responsible for the editorial content of the weekly Today
Veterans Graduation
student-run newspaper. Duties include In the Air Force, military training instructors award an Airman’s layout
Experience with coin to
managing the student editorial staff, assigning new enlisted personnel upon completion of their United States Air Force
software and design
TALENTS
stories, editing copy and working with the Basic Military Training and to new officers upon completionart, their Air
Preferred majors: of English,
Ceremony & Breakfast
production manager on the physical Force Officer Training School.
make-up of the newspaper. technical communications
or journalism
Pricing includes meeting with a member of our creative Some of the ‘rules’ of the Challenge
ABILITIES
Must have journalism experience A challenge is the most common way to ensure that members are
Must be a journalism or English carrying their unit’s coin. The rules of a challenge are not always
staff, up to two concept-development directions, minor major or minor
Met Report
formalized for a unit, and may vary between organizations. Never
forget, the goal of challenge coins is to forge cohesiveness, strengthen
friendships, and build camaraderie. The basic ‘rules’ are:
revisions to original text and final design files. Printing Gen. Manager
KMet Radio
1. The challenge only applies to those members that have been given
a coin formally by their unit. This may lead to some controversy whenThe
or working with vendors is not included in the fee.
Responsible for the editorial content of
challenges are initiated between members Report and management of theand
Met of different organizations staff.
Manager is not recommended. The general manager also assigns stories,
Extra versions, excessive changes or elaborate design
sets deadlines, and is responsible for the
Responsible for the day-to-day operations of
2. The challenge, which can be made at any time, begins quality of the show.
overall production with the
KMet’s web-based station, oversees production challenger drawing his/her coin, and slapping or placing the coin on
the table or bar. In noisy environs, continuously rapping the challenge
requests will lead to additional charges based on an
and programming, and leads the training of a Experience with broadcasting
SUPERPOWERS
diverse group of DJs. Collaborates over hiring coin on a surface may initiate the challenge. Accidentally dropping a
equipment and software, marketing
decisions and develops marketing plans. challenge coin is considered to be a deliberate challenge to allproduction
and television present.
hourly fee of $20.
Preferred majors: broadcast
3. Everyone being challenged must immediately produce the coin for
SKILLS
Experience with broadcasting equipment journalism, speech, technical
and software and marketing their organization and anyone failing to do so must buy a round of
communications or journalism
drinks for the challenger and everyone else who has their challenge
coin. However, should everyone challenged be able to produce their
coin, the challenger must buy a round of drinks for the group.
Apply in person (we’re in TIV 313) Metro State Board of Student Media
Attn: Larry Collette, Tivoli 313
or by mail by Friday, April 13, 2012. Engagement & Wellness 173362
Student P Box
.O.
Campus Box 74, P.O. Box 173362 Campus Box 57
All applicants must be enrolled in at least six credit
hours at Metro State, maintain a 2.75+ GPA andTivoli 311 • Denver, CO 80217
have Denver, CO 80217-3362
leadership skills. Questions? Call 303-556-2507.
Phone: 303-556-3559
Include a résumé and cover letter, official transcript or
most recent grade report, two letters of FRIDAY, MAY 11, 2012
recommendation, and samples of your work.
www.MetroStudentMedia.com
program design
poster design
16 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 17

10. R AT E E L I G I B I L I T Y LEGAL T H E M E T R O P O L I TA N
Campus Rate is available to all Metropolitan State • All rates are net and non-commissioned. • Ads are sold only in full-column widths and in
University of Denver, University of Colorado Denver • Student Media encourages responsibility and good increments of ½ inch in depth after the first inch.
and Community College of Denver students, faculty, taste in advertising and reserves the right to edit or Minimum advertisement size is 1 column by 1 inch.
staff, clubs and departments, AHEC departments, reject any advertising copy for any reason at any • Submitted ads that are not sized to the dimensions
staff, and campus businesses. Nonprofit 501(c) time before publication. specified in this media kit are subject to resizing.
organizations are also eligible for the Campus Rate. • Student Media shall be under no liability for
Frequency discounts do not apply to this rate. • Any newspaper ad measuring 12 inches or more in
late delivery due to printer error or any natural
height will be charged for the full height of the page.
Local Rate is available for Colorado-based businesses occurrence.
and franchises. • Student Media does not accept 900 numbers or • Position requests will be honored when possible.
National Rate is charged to businesses based outside public advertising that discriminates on the basis of • No advertisements will be published upside-down,
race, color, sex, sexual orientation, religion, national sideways or in any other manner not consistent with
of Colorado.
origin, ancestry, age or disability. traditional newspaper makeup.
Our national and campus rates are listed in a separate
• Political advertisements are payable in advance, • Advertisements having the appearance of news must
document. Ask your advertising sales rep for details. must conform to Colorado campaign-disclosure have the words “Paid Advertisement” printed above
laws, and must show clear endorsement (i.e., “Paid and must be bordered.
PAY M E N T for by Advertiser”).
All sponsorship packages must be prepaid with cash, • In case of error or omission, Student Media’s liability,
check, credit card (Visa and MasterCard only) or if any, will not exceed the price for space occupied
by the error.
FOAP transfer. Make checks payable to MSU Denver
Student Media. • Student Media is not responsible for typographical
errors that do not decrease the value of the
advertisement.
CREDIT & BILLING TERMS
• Liability for any error is limited to the first insertion of
• A $35 charge will be assessed to any returned check. the erroneous advertisement. Make-good space will
• Account balances older than 30 days will be run at the discretion of Student Media.
charged a 1.5 percent finance charge (18 percent • All advertisements, sponsorships and underwriting
annual). After 60 days, credit will not be extended are accepted at the sole discretion of the respective
and the balance must be paid before further editor or general manager.
advertising will be accepted.
• All agreements must be written and agreed on by
• Accounts in default may be turned over to a advertiser and Student Media to be binding.
collection agency. If collection services are
required, a $250 recovery charge will be added
to the advertiser’s final bill and submitted for
collection. The advertiser is liable for any and all
costs incurred due to collection and legal action.
PHOTOS Mike Fabricius: 2, 6, 10, 12, 13, 15
Rachael Stamps: 8
18 M S U D E N V E R S T U D E N T M E D I A • 303-556-2507 studentmedia@msudenver.edu • metrostudentmedia.com 19

11. metrostudentmedia.com
E M A I L studentmedia@msudenver.edu
PHONE 303-556-2507
FAX 303-556-3421
LOC A T I O N Tivoli Student Union, #313
900 Auraria Parkway
Denver, CO 80204
local advertisers 1.0