1. Hang on Tight!
Mobile Has Arrived
February 1, 2013

2. Our Panelists
Andrew Edwards
CEO, Technology Leaders
Benjamin Diggles
Director of Digital Marketing, Webtrends
Greg Dowling
Vice President of Mobile Strategy, Semphonic

3. Why Mobile Matters

4. Why Mobile Matters
Mobile is the most popular and rapidly adopted personal technology in the world.

5. Why Mobile Matters
Mobile web browsing is experiencing a meteoric rise, but still a small percentage.
Source: Mary Meeker (KPCB), StatCounter Global Stats, 11/12

6. Why Mobile Matters
In 2011, smartphone sales exceeded PC sales for the first time…

7. Why Mobile Matters
U.S. and other markets are past the halfway point…

8. Why Mobile Matters
Smartphone adoption still has a tremendous upside…
Source: Mary Meeker (KPBC), Morgan Stanley Research estimates

9. Why Mobile Matters
Mobile monetization presents a substantial opportunity…
Source: Mary Meeker (KPCB), Gartner, eMarketer, Strategy Analytics

10. Why Mobile Matters
Significant gap between time spent and mobile ad spend…
Source: Mary Meeker (KPCB), eMarketer, IAB

11. Why Mobile Matters
Majority of mobile ad spend is in mobile search + display ads on mobile web

12. Why Mobile Matters
But what about apps?
Source: Nielsen Smartphone Analytics

13. Why Mobile Matters
App Store downloads to exceed 60 billion by mid 2013

14. Why Mobile Matters
Mobile app revenue growing fast, but still relatively small – Freemium dominates

15. Why Mobile Matters
But who dominates the mobile platform?

16. Why Mobile Matters
But what about app revenue?

17. Why Mobile Matters
And mobile commerce and web traffic?

18. Mobile Measurement

19. Measurement Strategies
There are four common Mobile Measurement Strategies
• JavaScript Tagging
• Server-Side Image Requests
• Server-Side Data Capture
• Vendor SDKs
Each have some advantages and each have some
significant disadvantages

20. JavaScript Tagging
Pros Cons

21. Server Side Image Requests
Pros Cons

22. Server Side Data Capture
Pros Cons

23. Vendor SDKs
Pros Cons

24. Of course, you can always leverage
a Tag Management System!

25. Panel Q&A