2. Does anyone suffer from…
"NOMOPHOBIA"

3. Nomophobia
Noun
1. The fear of no mobile phone contact.
!
“Kevin might go crazy during our camping trip,
he has a bad case of Nomophobia”

4. Serving Leadership Philosophy
!
Explorers, Artists, Pioneers
!
Entrenched in Interactive, since the beginning.
!
Technology lovers, but we focus on people.

5. THE WAY WE DO
BUSINESS IS
CHANGING FASTER
THAN EVER
Today, interactive is much more
than just a website.

6. INTERACTIVE
BUSINESS
A strategic shift that aids in driving change
throughout your business.!

7. CORE PHILOSOPHIES
Why, What, How
People, Process,
Technology
Audience Centric
Begin With the
End In Mind
Gut, Data, Gut

8. Why is Mobile complex?
LET’S START BY TALKING
THROUGH THE JARGON.

9. Apps
Accelerometer
Android
?
Responsive
Native App
?
Mobile
Sensor
Tablet
Downloads
Future Friendly
Hybrid App
?
iOS
Web App

10. THE MOBILE LANDSCAPE
Today, 30% of all internet traffic comes in on a mobile device, a
number that has increased by about 150% every year since 2008.

11. Wearable Technology
Smart Cars, appliances, and …
Mobile Apps
Games

12. It can all seem overwhelming.
BUT IT DOESN'T
HAVE TO BE...

13. MAKING MOBILE EASY

14. MAKING MOBILE EASY
PEOPLE
PROCESS
TECHNOLOGY
Know Your
Audience
Understand Their
Wants and Needs
Remember...Rome
Wasn't Built in a Day

15. YOUR AUDIENCE
PEOPLE
• Focus on the Audience.
!
• Offering the best experience to every user.
!
• Create experiences that adjust for users,
not the other way around.

16. THEIR NEEDS AND WANTS
PROCESS
•
Solve a problem.
!
•
Context and Content to suit
audience needs and situation.

17. ROME WASN'T BUILT IN A DAY
TECHNOLOGY
• Take an iterative approach.
!
• Examples: New York Times, Ariens,
Social Channels

18. SHARING STORIES
Who here is making mobile easy?
YOU

19. Questions?

20. MORE INSIGHTS
To help you anticipate the wants and needs of your audience and
leverage interactive platforms in a way that astounds your audience.
envano.com/mobile

21. (920) 445 - 8961
dsauter@envano.com
envano.com

22. SOCIAL OVAL TABLE
By Invitation Only
Join us in uncovering the latest tools, techniques and
powerful business-building tactics as experts reveal
their newest social media marketing tips and practical,
real-world, proven examples.
Visit social.eikeys.com to request an invitation.
Deadline: March 7