Internet is what started the digital revolution and made the impossible possible. It’s the main tool used to
develop and create most of the amazing innovations we see these days and It has revolutionized the way we
operate. Today internet is essential to our lives as it’s used by people to connect with each other, to buy/sell
products online, or to research information.
In 1990 only 0.5% (2.8 million) of the world population had access to the internet however the number went quickly up
in the next decades bringing it to 59% (4.54 billion) in 2020. This number is destined to increase as many third-world
countries are evolving and should soon be able to access the internet.
Most Used Devices
Tablets are preferred by 12% of the people making this
the third most popular device in the UK. It is a great
compromise between laptop and smartphone as it
includes some functionalities of both.
As per 2021, it is estimated that 60% of the people in the
UK mostly use smartphones to access internet making
this the most used device. People prefer smartphones
because they are easy to carry and it can connect us
wherever we are.
With 16%, laptops are the second most used device in the
UK and they are widely used in work environments. The
difference in popularity is because they are quite heavy
to carry and require a Wi-Fi or Ethernet connection to
access the internet.
How Customers Search for Information
The main objective when people browse the internet is to search for information. Those information usually
relate to work, a studying topic, a product or service we want to buy or general facts. Historically search engine
websites have been the main channels used to search for information however, lately social media have
evolved under this aspect providing general news and products reviews.
0 500 1000 1500 2000 2500 3000
World Top 5 Social Media
0 10 20 30 40 50 60 70 80 90 100
World Top 5 Search Engine Websites
What People Buy Online
Every day thousands of people access the internet to buy a product or a service that they need. In the past decade
shopping online has become widely popular and today people have more confidence when buying from the internet.
World’s Top 5 Online Marketplaces
The change in customers’ mentality and why today many people prefer to buy online can be explained with the below points:
Online shops are generally more convenient than fiscal shops and customers can quickly compare prices by checking different
websites. People are also more informed about the products they are buying and have a greater variety.
Today it is a lot safer to buy online thanks to the introduction of secure payment systems (i.e. PayPal) and product reviews.
Customers can read about a product and find out other customers’ opinions before purchasing something.
Just a few years ago, people had to wait days if not weeks to receive an order. Today this has improved with many websites
offering one-day delivery and even same-day delivery.
Online video consumption
Another aspect that characterizes the digital revolution is the huge increase in online video consumption. The creation of
smart devices made online videos easy to access as people can now watch them almost everywhere. Some of the reasons
why people watch online videos are to be entertained, to learn new skills, to peruse a hobby, or to find out information
about a product. People generally think that online videos are easier to follow and provide quicker information
compared to some traditional means like books, magazines, and radios.
Online video consumption
Number of UK Digital Video Viewers in 2020
UK Digital Video Penetration in 2020
With over 203 million subscribers worldwide, Netflix is one of the world’s favourite entertainment
platforms where people can stream thousands of movies and TV shows.
One of the first websites created for online videos, YouTube is a platform where people can watch
videos of almost any topic, and the 9 Billions viewers in 2020 are a great proof of its popularity.
Some of the most popular video platforms
This short-form video platform became increasingly popular among the younger generations with
50% of its audience below 34 years.
Thinking of live games streaming platform would bring us automatically to this parent company of
Amazon. Twitch has an average of 1.4 million users every day and 3 million broadcasters monthly.
By collaborating with many recognized universities, Coursera offers a great variety of free online
courses that every year help thousands of people to learn new things and improve their skills.
Number of Smartphone
Average daily time
people use devices
2,8 hrs 3,8 hrs
Number of Gamers
Netflix subscribers 70,8 mln 203 mln
The use of digital devices has drastically increased and today news travels a lot faster than in the past. It is more likely to
be influenced by new trends or ways of thinking which impact the products we buy. Below we can see some of the most
popular trends in recent times:
This is a widely discussed topic and we have seen huge campaigns launched to explain how important is to preserve our
planet. Big corporations have committed themselves to make the world greener by launching different initiatives like
generating fewer emissions and reducing plastic consumption. This has influenced lots of people and we are now more
careful how the products we buy could impact our planet.
One of the biggest trends developed over the last five years with more and more people switching to a plant-based diet.
This is because we are more conscious about what we eat, the suffering we cause to animals, and how this could impact
our health and our planet. Following this trend today today many shops, bars, and restaurants sell vegan products.
‘‘ If your business is not on the internet, then your business is out of business’’
There is no doubt that the internet is one of the most important creations in history and the above quote perfectly
describes how important it has become in today’s world. Nowadays to start a business people don’t need a huge amount
of money but just the right idea and a website. The Internet has positively impacted many aspects of our life as with just
a click we can access all the information we need, connect with someone on the other side of the world, and access the
most innovative technologies. The Internet has enlightened the future which has never looked brighter and we excitedly
look forward to new amazing innovations.
The date when Universal internet should be made available.
(The Guardian, 2019)
Very soon Drones will be delivering online products allowing
deliveries to be competed within 30 minutes.(CNBC,2020)
10G is the broadband platform of the future that will deliver
residential internet speeds of 10 gigabits per second – 10
times faster than today's networks. (NCTA, n.d.)
Internet history and users increase: Wikipedia
% internet users by region: Statista
Most popular devices available on: Statista
Most popular social media: Statista
Top search engines: StatCounter
Top Shopping Categories: Oberlo
World’s Top Marketplaces: Webretailer
Video Consumption Stats: eMarketer
Most popular video platforms:Wikipedia, Statista,Wikipedia
Customer Trends statistics: Statista,Statista,Statista,Statista
Sustainability: FoodBusinessNews and GlobalWebIndex
Present and Future: The Guardian , NCTA and CNBC
Logos PNG: StickPNG and PNGWing
Smartphone vs Laptop vs Tablet: Pixabay
Go Vegan Image: Pixabay
Vegan Products:Vegan Food & Living