SlideShare une entreprise Scribd logo
1  sur  43
Télécharger pour lire hors ligne
hreflang
ätschreflang
• hreflang & Domainstrategie
• x-default, Redirects & Vorschaltseiten
• hreflang & Canonical-Tags
Das hier:
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
überzeugt?
hreflang SMX München 2016 Eoghan Henn
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
Domainstrategie
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
x-default
Geo-IP?
Sprache?
<link rel="alternate" href="https://www.company.com/" hreflang="x-default" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
<link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" />
<link rel="alternate" hreflang="en" href="https://www.ecom-ex.com/index/" />
<link rel="alternate" hreflang="fr" href="https://www.ecom-ex.com/fr/index/" />
<link rel="alternate" hreflang="es" href="https://www.ecom-ex.com/es/index/" />
<link rel="alternate" hreflang="pt" href="https://www.ecom-ex.com/pt/index/" />
<link rel="alternate" hreflang="en-gb" href="https://www.ecom-ex.co.uk/index/" />
<link rel="alternate" hreflang="de" href="https://www.ecom-ex.com/de/index/" />
<link rel="alternate" hreflang="nl" href="https://www.ecom-ex.com/nl/index/" />
<link rel="alternate" hreflang="it" href="https://www.ecom-ex.com/it/index/" />
<link rel="alternate" hreflang="ru" href="https://www.ecom-ex.com/ru/home/" />
<link rel="alternate" hreflang="zh" href="https://www.ecom-ex.com/zh/home/" />
<link rel="alternate" hreflang="vi" href="https://www.ecom-ex.com/vi/home/" />
<link rel="alternate" hreflang="th" href="https://www.ecom-ex.com/th/home/" />
<link rel="alternate" hreflang="id" href="https://www.ecom-ex.com/id/home/" />
<link rel="alternate" hreflang="ms" href="https://www.ecom-ex.com/ms/home/" />
<link rel="alternate" hreflang="ja" href="https://www.ecom-ex.com/ja/home/" />
hreflang SMX München 2016 Eoghan Henn
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
hreflang SMX München 2016 Eoghan Henn
URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag
„Hallo Google! Bitte nimm mich in den
Index auf!“
„Hallo Google! Bitte nimm mich nicht in den Index auf,
sondern nimm stattdessen meine Zwillingsschwester hier!“
URL mit Canonical-Tag, der auf eine andere URL zeigt
URL mit hreflang-Auszeichungen
„Hallo Google! Bitte nimm mich und meine
Cousinen aus anderen Ländern in den Index
auf!“
hreflang SMX München 2016 Eoghan Henn
• Vor hreflang-Implementierung internationale Domainstrategie überprüfen.
• x-default nur einsetzen, wenn benötigt. Redirect-Lösung hinterfragen.
• Nur URLs mit auto-Canonical-Tag (oder ohne Canonical-Tag) erhalten hreflang.
Mitnehmen:
Lesestoff:
• hreflang: Die 9 häufigsten Fehler
und „Hall of fame“
• How to implement hreflang
correctly
• How to use hreflang and canonical
tags together

Contenu connexe

Tendances

How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteIndigo Tree Digital
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardJoshuaHardwickAhrefs
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
 
Speed up alt text generation without coding skills
Speed up alt text generation without coding skillsSpeed up alt text generation without coding skills
Speed up alt text generation without coding skillsMiracle Inameti-Archibong
 
Benchmark_Winner or Loser_GiuliaPanozzo.pdf
Benchmark_Winner or Loser_GiuliaPanozzo.pdfBenchmark_Winner or Loser_GiuliaPanozzo.pdf
Benchmark_Winner or Loser_GiuliaPanozzo.pdfGiuliaPanozzo1
 
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021Clarissa Filius | Booming
 
SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22MJ Cachón Yáñez
 
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
 
How SEO changes, as we say bye bye to cookies
How SEO changes, as we say bye bye to cookiesHow SEO changes, as we say bye bye to cookies
How SEO changes, as we say bye bye to cookiesAccuraCast
 
Staying Sane: How To Prioritise and Manage Your Mental Health As An SEO
Staying Sane: How To Prioritise and Manage Your Mental Health As An SEOStaying Sane: How To Prioritise and Manage Your Mental Health As An SEO
Staying Sane: How To Prioritise and Manage Your Mental Health As An SEOCharlotteMcIntyre5
 
The Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title RewritesThe Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title RewritesMordy Oberstein
 
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....ThomasJohnson613119
 
How to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerceHow to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommercePierreOlivierDanhaiv1
 
Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...LazarinaStoyanova
 
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Matt Greenwood
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22Aleyda Solís
 
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyArpunBhuhi
 
Indexa como nunca lo habías hecho - ClinicSeo eShow 2018
Indexa como nunca lo habías hecho - ClinicSeo eShow 2018Indexa como nunca lo habías hecho - ClinicSeo eShow 2018
Indexa como nunca lo habías hecho - ClinicSeo eShow 2018Iñaki Huerta (ikhuerta)
 
Marty Meany - Measurefest 2022
Marty Meany - Measurefest 2022Marty Meany - Measurefest 2022
Marty Meany - Measurefest 2022MartyMeany
 

Tendances (20)

How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
 
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...
 
Speed up alt text generation without coding skills
Speed up alt text generation without coding skillsSpeed up alt text generation without coding skills
Speed up alt text generation without coding skills
 
Benchmark_Winner or Loser_GiuliaPanozzo.pdf
Benchmark_Winner or Loser_GiuliaPanozzo.pdfBenchmark_Winner or Loser_GiuliaPanozzo.pdf
Benchmark_Winner or Loser_GiuliaPanozzo.pdf
 
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021
 
SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22SEOWars: Rstudio aplicado a SEO #sob22
SEOWars: Rstudio aplicado a SEO #sob22
 
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
 
How SEO changes, as we say bye bye to cookies
How SEO changes, as we say bye bye to cookiesHow SEO changes, as we say bye bye to cookies
How SEO changes, as we say bye bye to cookies
 
Staying Sane: How To Prioritise and Manage Your Mental Health As An SEO
Staying Sane: How To Prioritise and Manage Your Mental Health As An SEOStaying Sane: How To Prioritise and Manage Your Mental Health As An SEO
Staying Sane: How To Prioritise and Manage Your Mental Health As An SEO
 
The Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title RewritesThe Full Scoop on Google's Title Rewrites
The Full Scoop on Google's Title Rewrites
 
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....
 
How to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerceHow to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerce
 
Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...
 
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
Kleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks - AI-Martech as a game changer-DEF.pdf
Kleecks - AI-Martech as a game changer-DEF.pdf
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
 
Indexa como nunca lo habías hecho - ClinicSeo eShow 2018
Indexa como nunca lo habías hecho - ClinicSeo eShow 2018Indexa como nunca lo habías hecho - ClinicSeo eShow 2018
Indexa como nunca lo habías hecho - ClinicSeo eShow 2018
 
Marty Meany - Measurefest 2022
Marty Meany - Measurefest 2022Marty Meany - Measurefest 2022
Marty Meany - Measurefest 2022
 

hreflang SMX München 2016 Eoghan Henn

  • 3. • hreflang & Domainstrategie • x-default, Redirects & Vorschaltseiten • hreflang & Canonical-Tags Das hier:
  • 4. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 5. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 6. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  • 7. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  • 13. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  • 14. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  • 15. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  • 20. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  • 21. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  • 22. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 23. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 24. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 25. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 26. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 29. <link rel="alternate" href="https://www.company.com/" hreflang="x-default" /> <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 33. <link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" /> <link rel="alternate" hreflang="en" href="https://www.ecom-ex.com/index/" /> <link rel="alternate" hreflang="fr" href="https://www.ecom-ex.com/fr/index/" /> <link rel="alternate" hreflang="es" href="https://www.ecom-ex.com/es/index/" /> <link rel="alternate" hreflang="pt" href="https://www.ecom-ex.com/pt/index/" /> <link rel="alternate" hreflang="en-gb" href="https://www.ecom-ex.co.uk/index/" /> <link rel="alternate" hreflang="de" href="https://www.ecom-ex.com/de/index/" /> <link rel="alternate" hreflang="nl" href="https://www.ecom-ex.com/nl/index/" /> <link rel="alternate" hreflang="it" href="https://www.ecom-ex.com/it/index/" /> <link rel="alternate" hreflang="ru" href="https://www.ecom-ex.com/ru/home/" /> <link rel="alternate" hreflang="zh" href="https://www.ecom-ex.com/zh/home/" /> <link rel="alternate" hreflang="vi" href="https://www.ecom-ex.com/vi/home/" /> <link rel="alternate" hreflang="th" href="https://www.ecom-ex.com/th/home/" /> <link rel="alternate" hreflang="id" href="https://www.ecom-ex.com/id/home/" /> <link rel="alternate" hreflang="ms" href="https://www.ecom-ex.com/ms/home/" /> <link rel="alternate" hreflang="ja" href="https://www.ecom-ex.com/ja/home/" />
  • 35. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 36. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 38. URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag „Hallo Google! Bitte nimm mich in den Index auf!“
  • 39. „Hallo Google! Bitte nimm mich nicht in den Index auf, sondern nimm stattdessen meine Zwillingsschwester hier!“ URL mit Canonical-Tag, der auf eine andere URL zeigt
  • 40. URL mit hreflang-Auszeichungen „Hallo Google! Bitte nimm mich und meine Cousinen aus anderen Ländern in den Index auf!“
  • 42. • Vor hreflang-Implementierung internationale Domainstrategie überprüfen. • x-default nur einsetzen, wenn benötigt. Redirect-Lösung hinterfragen. • Nur URLs mit auto-Canonical-Tag (oder ohne Canonical-Tag) erhalten hreflang. Mitnehmen:
  • 43. Lesestoff: • hreflang: Die 9 häufigsten Fehler und „Hall of fame“ • How to implement hreflang correctly • How to use hreflang and canonical tags together