Technology spending by online retailers is increasing as competition rises and customer expectations grow. New technologies are disrupting traditional business models and lowering barriers to entry for competitors. To succeed, companies must focus on delivering excellent customer experiences through personalized and convenient digital interactions across multiple channels including social media and mobile. This will require investment in scalable e-commerce platforms that can integrate social, commerce, and mobile functionality to create engaging social commerce experiences tailored to individual users' contexts.
Grateful 7 speech thanking everyone that has helped.pdf
SoLoMo implications on social commerce
1. Is Technology Stealing Your Advantage? SoLoMo Implications for e-Commerce Platforms Bob Egner EPiServer, VP Product Management
2. Introducing EPiServer Working with our talented partners to create sites for e-Commerce Web and Digital Marketing Social and Online Communications 2 Software platform that drives business results
3. Platform Spending 62% of online retailers will increase their technology spend in 2011, up from 57% in 2010 Forrester 2011 Online Retail Technology Investment Outlook Improving economy? Efficiency gains? Competition? 3 Why is it increasing?
24. Context Aware Computing 11 “It will be one of the top disruptive trends of this decade.” Source: Gartner Context-Aware Computing Industry Heat Map William Clark
35. Mobile Trends 14 Novel Navigation Alternative Interaction Convenience Features Innovative Functions Combined with Social Combined with Location
36. Pull it all together User experience is essential Social media, socialize content Your content, not always your site Content variation driven by user context Multi-channel, multi-touch Mobile channel On top of scalable, reliable e-Commerce platform 15 Key platform drivers
37. Social Commerce Platform 16 Social Networks Commerce Social Website Mobile Integration Marketplaces
38. Social Commerce Platform 17 Social Networks Social Website Personalization Commerce Integration Mobile Marketplaces
39. THANK YOU Bob Egner VP, Product Management & Global Marketing bob.egner@episerver.com
Editor's Notes
In the US, technology has killed Circuit City, Tower Records, Borders, and Blockbuster
We have entered the age of the customerForrester, Competitive Strategy in the Age of the Customer, Josh Bernoff
Creating new ecosystem of off-site contentPractical matter of being “in control” – cost, consistent, conversion
Unreal adoption ratesConnectivityConvenience and User Experience