Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and video. Use them to put your business in front of people as they use their smartphones and tablets throughout the day.

1. Reach people on the go with Mobile
Advertising
Still Using Desktop Ads?
TIME TO GO MOBILE!
www.gethunter.com
info@gethunter.com | 516-505-0444

2. Reach people on the go with Mobile
Advertising
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
What are Mobile Ads?
• Mobile ads are shown to people
searching and browsing the Internet on
smartphones
• They have the potential to reach people
wherever they access the Internet on
their phone
What? Why? Benefits Measure Conclusion

3. Reach people on the go with Mobile
Advertising
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Why use Mobile Ads?
• Reach a growing segment of the search market
• Reach people in the real world with location targeting
—show people ads relevant to 'where' they are
• Up to 30%* of searches have local intent
—increase footfall to bricks and mortar businesses 30%
*Source: Google Internal Data. Last updated: July 2012.
What? Why? Benefits Measure Conclusion

4. Reach people on the go with Mobile
Advertising
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
More and more people are buying
smartphones and tablets
They are searching for your products
Be sure that you are there to meet them
What? Why? Benefits Measure Conclusion
Why use Mobile Ads?

5. Reach people on the go with Mobile
Advertising
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
What are the benefits
of using Mobile Ads?
1. After searching with a smartphone, 9 out of 10* people take some form of action
1. After researching on a smartphone, 77%** of people contacted a business
1. As a result of using a smartphone, 74%*** made a purchase
1. They offer a range of mobile extensions: sitelinks to drive people deeper into your
site, ads for specific products, click-to-call ads, location extensions, offer ads to
drive people to store
*Source: Source: OTX Smartphone User Research, April 2011. ** Source: (1) Google internal data; (2) OTX Smartphone User Research,
April 2011 .
*** Source: OTX MediaCT Survey, Q4 2010, 5,013 US online respondents
What? Why? Benefits Measure Conclusion

6. Reach people on the go with Mobile
Advertising
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Measuring the benefit
of Mobile Ads.
• There are lots of different ways that you can use to measure mobile
ad effectiveness depending on the chosen ad extensions
• For example these include sales, sign-ups, number of calls, length of
calls, conversions, downloads
What? Why? Benefits Measure Conclusion

7. Reach people on the go with Mobile
Advertising
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Conclusion.
• Mobile ads are an important part of online advertising strategy
—it's the way we communicate today
• They are relevant, local and targeted
—they help to reach your customers no matter where they are
• Strong calls to action important so that people know what you
want them to do
• Highly measureable performance
—helping you to see how well it's working
What?What? Why? Benefits Measure Conclusion

8. Reach people on the go with Mobile
Advertising
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Thank you.
If you have any queries or would
like help setting up Mobile
Advertising, please contact:
ERIC LITUCHY
INFO@GETHUNTER.COM
516-505-0444
Hunter Digital is a NY digital marketing and online
optimization agency that is recognized as an pioneer of
results oriented marketing. With over a decade
experience helping businesses grow, Hunter Digital
deliveries top results by utilizing cutting edge marketing
techniques and a living by a steady diet of test and
optimize.
As experts in Search Engine Marketing, (PPC) Search
Engine Optimization (SEO) and Display Advertising
channels like retargeting, search retargeting, and look-a-
like marketing our clients count on us for our strategic
thinking and deep knowledge of the digital media
landscape.
From ecommerce companies looking for the best ROI to
service businesses looking for the lowest CPL, Hunter
Digital always delivers results!