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Driving Social Media PR

27 May 2010••
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Entrepalooza Presentation - 05.20.2010 on Social Media PR

Eric Mower + Associates
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Driving Social Media PR

  1. Driving Social Media PR Entrepalooza 05.20.2010
  2. This presentation is brought to you by
  3. Why I really fell for social media
  4. Why Jill fell for social media
  7. The promise of the Internet
  13. Still think this is a fad?
  15. Social Networking TRADITIONAL MEDIA SOCIAL MEDIA Letter to editor Immediate posting Written for the brand Created by the brand Editor in control Consumer in control Crisis grows slowly Crisis happens before it’s a crisis Informative Shock value; provocative Journalists decide the news Anyone can make the news
  17.  
  19. Remember me?
  21.  
  22.  
  23.  
  24.  
  25.  
  26.  
  28. Facebook is after the social graph.
  30.  
  31.  
  33.  
  34. Unwinding with Seagram’s Escapes
  35.  
  37.  
  38.  
  39.  
  40. Social Bookmarking – mmm… Delicious!
  42. Delicious
  43.  
  44. From “Google Alert” to “What’s New”
  45.  
  46. Social Media Newsrooms
  49. Social Media Newsroom embedded: http://www.wnyford.com/rss.aspx
  52. Exploring a Social Media Release

Notes de l'éditeur

  1. This is where you tell the story about you. I’m going to talk to you today about social media and PR. First of all, I should add an caveat. I’m a PR professional who uses social media. I’m not a social media expert, but then social media is about three minutes old, so who is? As entrepreneurs, social media can extend the life of a good idea. I got into social media because at EMA, we care about it. Some people think PR and social media go hand in hand. I know for me, it helps extend the ideas we have. For example, let me tell you about a goat.
  2. Those stories would end up here.
  3. Jill- apple story Allison- Informative – Shock value- skunkpost
  4. This is where you tell the story about you. I’m going to talk to you today about social media and PR. First of all, I should add an caveat. I’m a PR professional who uses social media. I’m not a social media expert, but then social media is about three minutes old, so who is? As entrepreneurs, social media can extend the life of a good idea. I got into social media because at EMA, we care about it. Some people think PR and social media go hand in hand. I know for me, it helps extend the ideas we have. For example, let me tell you about a goat.
  5. Really is Eric Mower. Has a linked in profile
  6. Group:
  7. Answer a question, become an expert
  8. Your company can make news
  9. IF Facebook were a country – it would be the 3 rd largest in the world. More members than U.S. has residents.
  10. FB connects people based on your likes, not just your geography. Pose a questions – are you on facebook?
  11. If your brand or category didn’t have a Facebook page, it does now. Go to Facebook and do a search. EMA has a Facebook page, but this is the community page, created by Facebook.
  12. Facebook can also spread news on blogs, in traditional venues like this one from the Washington Post. At bottom of a Washington Post article, it shows me who else I am connected to that likes… if I am logged into facebook.
  13. Your own personal “What’s new” page
  14. Time Warner cable has the strategy of spreading news for their clients. So this is essentially them spreading news their clients make.
  15. Search.twitter.com Floral filter: links Returns articles/content on flowers. These results show individuals talking about marketing on Twitter. If you find what they say to be interesting or of value to you, follow them. Converse with them. Get smarter from them.
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