Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

New Business Model for Journalism in Sharing Economy

Ad

All the News That's Fit to Pay For:
Future of Journalism in the Sharing Economy
Eric Ortiz l USC Annenberg l COMM 208 l Ap...

Ad

Everyone has a story to tell.

Ad

Now.

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Prochain SlideShare
Mobile Journalism
Mobile Journalism
Chargement dans…3
×

Consultez-les par la suite

1 sur 80 Publicité
1 sur 80 Publicité

New Business Model for Journalism in Sharing Economy

Télécharger pour lire hors ligne

How do news organizations make money in the digital economy? Crowdsourcing. In this guest lecture for a media economics class at USC, I outline a new business model for journalism built on mobile crowdsourcing that supports the production of news and provides a path to profitability for the media industry.

How do news organizations make money in the digital economy? Crowdsourcing. In this guest lecture for a media economics class at USC, I outline a new business model for journalism built on mobile crowdsourcing that supports the production of news and provides a path to profitability for the media industry.

Publicité
Publicité

Plus De Contenu Connexe

Similaire à New Business Model for Journalism in Sharing Economy (20)

Publicité
Publicité

New Business Model for Journalism in Sharing Economy

  1. 1. All the News That's Fit to Pay For: Future of Journalism in the Sharing Economy Eric Ortiz l USC Annenberg l COMM 208 l April 8, 2015
  2. 2. Everyone has a story to tell.
  3. 3. Now.
  4. 4. You could tell a story.
  5. 5. With your smartphone.
  6. 6. And get paid.
  7. 7. Way things worked pre-Internet.
  8. 8. Life in the middle is unsustainable for most legacy media organizations.
  9. 9. This is state of our world.
  10. 10. Changing the world starts on Main Street.
  11. 11. Local news traffic is rounding error. • Circulation/ad revenue shrinking. • Papers can't make up difference digitally. • News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news • Local news gets .5 percent of overall Web traffic. • Average local newspaper gets 5 minutes per month per Web user. Source: Matthew Hindman
  12. 12. Two big questions. 1. How can local news organizations make news stickier? 2. How can local news attract national audience?
  13. 13. Ways to make local news sticky. • Improve technical experience of local news sites - - speed up load times and optimize for mobile. • Improve content recommendation systems. • Publish one piece of content every hour. • Do A/B testing, create content for social media, produce more videos and multimedia content. • Empower community members to be storytellers.
  14. 14. Solutions cost money.
  15. 15. Start with mobile economics.
  16. 16. By the numbers • 2 billion people in world have smartphones • More than half of people with smartphones post original photos and videos online • By 2020, 5 billion people in world will have smartphones • 99.5 of consumers use mobile devices to access content/information • Smartphone ownership is higher for Hispanic adults (61 percent) African-American adults (59 percent) than white adults (53 percent) • 75 percent of consumers use smartphones to watch video online
  17. 17. Mobile exceeds PC Internet usage.
  18. 18. What can smartphones do? • Text • Take pictures • Shoot video • Record audio • Detail location • Detect infared light • Read data • Make money • Turn into microscope • Perform car diagnostics • Connect to USB stick or mouse • Measure distances • Measure altitude and air pressure • Get temperature • Detect fever
  19. 19. Document and broadcast.
  20. 20. Crowdsource for facts.
  21. 21. What is crowdsourcing? • Using crowd as a source – Ferguson, Boston Marathon Bombings, MLB playoffs, in-class live blog. • Participatory journalism – Collaborative storytelling, many contributors, World Cup, ISIS, Ebola, Barack Obama speech. • Sharing economy – Uber business model, digital currency, utilitarian, practical, helpful, Crowdopolis. • Community newsrooms -- Professional guides training people in neighborhoods to be mobile storytellers. • Storytellers -- Document every story that matters. They all matter. Rashomon effect, 360-degree, interactive narratives. • Platforms, multimedia, network effect – Need people to use something for it to be popular
  22. 22. See life as it happens. • Periscope • Meerkat • Hang With • Field59
  23. 23. Cover complex news in real time. • Arab Spring • Boston Marathon Bombing • Ferguson • Ebola • Ottawa shooting
  24. 24. Collaborate to cover same story.
  25. 25. Go to remote locations.
  26. 26. 360 Degrees Live from Hong Kong
  27. 27. Get Multiple Perspectives.
  28. 28. The Rashomon Effect
  29. 29. Verify.
  30. 30. Anyone Can Be a Reporter.
  31. 31. Tell interactive stories. With ease and speed.
  32. 32. Deliver context and coherence.
  33. 33. Master the 3 C’s Content. Context. Continuous.
  34. 34. Stay charged.
  35. 35. Mobile reporting tools • Twitter: Microblogging • Instagram: Photo sharing • Vine: Six-second vido • Tout: Social video • Videolicious: Quick, easy video editing • audioBoom: Audio sharing • Ustream: Live stream video • iMovie: Edit video • Seene Review: 3D images • WhatsApp: Group messaging • Pinterest: Curated visual content • SoundCloud: Upload, record, promote, share audio
  36. 36. More mobile reporting tools • Facebook: Social network • Skyro: Record, play, share audio content • DropVox: Record voice memos to Dropbox • Evernote: Notebook. Save photos, audio files, weblinks • Banjo: Social discovery • Emergency Radio Free: Police scanner • Expense Magic: Document expenses, send PDFs via email • CamScanner: Take photos of document, convert into PDF • Storehouse: Combine photos, videos, words to tell story • Photosynth: Panorama photo • Portable charge: Jackery, Anker, Lumsing
  37. 37. Emerging markets
  38. 38. U.S. newspaper ad revenue: $63.5B in 2000, $23B in 2014 Google ad revenue: $70M in 2001, $50.6B in 2013 Billion dollar opportunity
  39. 39. Stories we can tell with smartphones • Breaking news • Conflict zones • Geopolitics • Protests • Government • Local business • Metro coverage • Sporting events • Red carpets • Trading floors • Man on the street • Live streams • Profiles • Features
  40. 40. Bellingcat.com Grasswire.com Demotix.com Wikinews.org Newsvine.com Allvoices.com Citizen journalism sites
  41. 41. What’s next? • All-in-one apps: Evrybit • Virtual/augmented reality: Junaio • Wearable devices: Apple watch • Unmanned video: Drones • Digital/mobile currency: Apple Pay, Bitcoin • Sensors: iBeacon
  42. 42. Think Mobile
  43. 43. News business needs new business models.
  44. 44. Think innovative.
  45. 45. Crowdsource production.
  46. 46. Guide the crowd.
  47. 47. Provide best user experience for journalism.
  48. 48. Can iTunes for news model work?
  49. 49. Sell by piece.
  50. 50. Micropayments for journalism.
  51. 51. Do due diligence.
  52. 52. Let users pay what they want.
  53. 53. Consider all types of currency.
  54. 54. Embrace retail revolution. Mobile proximity payments in U.S. will exceed $189 billion in 2018, a compound annual growth rate of 153 percent from 2013. Source: Business Insider
  55. 55. Gather data on audience.
  56. 56. Establish strategic partnerships.
  57. 57. Follow Uber model for news.
  58. 58. Train community storytellers.
  59. 59. Partner with news organizations.
  60. 60. Create virtual story board for people to post story requests.
  61. 61. Story requesters set price.
  62. 62. Use mobile-first platform.
  63. 63. Go native (advertising).
  64. 64. Facilitate native advertising for mom and pop shops.
  65. 65. Reward high-quality content.
  66. 66. Share the wealth. • Split ad revenue. • Tip jar. • Freemium model. • Incentivize people to create high-value content.
  67. 67. Storytellers build reputation.
  68. 68. Create virtuous cycle. Quality content Informed citizens High traffic Generate revenue Strengthen community
  69. 69. Build global network of local news bureaus staffed by locals.
  70. 70. Say hello to new CNN. Crowdsourced News Network.
  71. 71. Road to new CNN. 1. Train community storytellers. 2. Establish strategic media partnerships. 3. Create virtual story board. 4. Use mobile-first platforms to generate high-quality content. 6. Integrate native advertising into workflow. 7. Gain trust of community members and local businessess. 8. Reward content creators. 9. Pump money back into community. 10. Repeat in communities around the world. 11. Build network of trusted sources.
  72. 72. Imagine the possibilities.
  73. 73. Long live journalism.
  74. 74. Contact Eric Ortiz Email: eric@getevrybit.com Phone: 860-751-9771 Twitter: @erictortiz, @evrybit Web: getevrybit.com Blog: getevrybit.com/blog

Notes de l'éditeur

  • Filmed with GoPro and iPhone, and edited and produced the multimedia using Storehouse app on iPad.

×