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Future of News in Sharing Economy

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All the News That's Fit to Pay For:
Future of Journalism in the Sharing Economy
Eric Ortiz l Evrybit l LA Uncubed l July 1...

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U.S. newspaper
2000: $63.5B
2014: $23B
Google
2001: $70M
2013: $50.6B
Facebook
2012: $4.2B
2015: $14.2B (projected)

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2 BILLION SMARTPHONE USERS
5 BILLION PIECES OF CONTENT
EVERY DAY

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Future of News in Sharing Economy

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Local news sites need a new profit model. We have developed one that is built on mobile crowdsourced news production and monetization.

Local news sites need a new profit model. We have developed one that is built on mobile crowdsourced news production and monetization.

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Future of News in Sharing Economy

  1. 1. All the News That's Fit to Pay For: Future of Journalism in the Sharing Economy Eric Ortiz l Evrybit l LA Uncubed l July 17, 2015
  2. 2. U.S. newspaper 2000: $63.5B 2014: $23B Google 2001: $70M 2013: $50.6B Facebook 2012: $4.2B 2015: $14.2B (projected)
  3. 3. 2 BILLION SMARTPHONE USERS 5 BILLION PIECES OF CONTENT EVERY DAY
  4. 4. So Much Media. So Little Context. SO FEW PROFIT.
  5. 5. Changing the world starts on Main Street.
  6. 6. Mobile proximity payments in U.S. in 2018: $189B
  7. 7. Source: KPCB
  8. 8. Source: KPCB
  9. 9. Quality content Informed citizens Higher traffic Increased revenue Stronger community
  10. 10. Contact Eric Ortiz Email: eric@getevrybit.com Phone: 860-751-9771 Twitter: @evrybit, @erictortiz Web: getevrybit.com

Notes de l'éditeur

  • Local news isn't making money online.

    Circulation/ad revenue shrinking.
    Papers can't make up difference digitally.
    News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news
    Local news gets .5 percent of overall Web traffic.
    Average local newspaper gets 5 minutes per month per Web user.
    Local news sites make less than $50k/yr

    Leads to the question – so what can we do? How can we change it?
  • Local news isn't making money online.

    Circulation/ad revenue shrinking.
    Papers can't make up difference digitally.
    News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news
    Local news gets .5 percent of overall Web traffic.
    Average local newspaper gets 5 minutes per month per Web user.
    Local news sites make less than $50k/yr

    Leads to the question – so what can we do? How can we change it?
  • Ways to make local news sticky
    Improve technical experience of local news sites -- speed up load times and optimize for mobile.
    Improve content recommendation systems.
    Publish one piece of content every hour.
    Do A/B testing, create content for social media, produce more videos and multimedia content.
    Empower community members to be storytellers.
  • 2 billion people in world have smartphones
    More than half of people with smartphones post original photos and videos online
    By 2020, 5 billion people in world will have smartphones
    99.5 of consumers use mobile devices to access content/information
    Smartphone ownership is higher for Hispanic adults (61 percent) African-American adults (59 percent) than white adults (53 percent)
    75 percent of consumers use smartphones to watch video online
  • Global change starts at the local level.
  • Arab Spring
    Boston Marathon Bombing
    Ferguson
    Ebola
  • Split ad revenue.
    Tip jar.
    Freemium model.
    Incentivize people to create high-value content.

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