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How to Build and Monetize Pop-Up Newsrooms

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How to Build and Monetize Pop-Up Newsrooms

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The traditional newsroom model no longer works in the mobile age. Smartphones and collaborative reporting present a more efficient and cost-effective way for communities to cover local news and make money.

The traditional newsroom model no longer works in the mobile age. Smartphones and collaborative reporting present a more efficient and cost-effective way for communities to cover local news and make money.

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How to Build and Monetize Pop-Up Newsrooms

  1. 1. How to Build Community-Powered Newsrooms and Create a New Profit Model for Journalism Eric Ortiz l COMM 209 l USC Annenberg l Sept. 21, 2016
  2. 2. U.S. newspapers 2000: $63.5B 2015: $21B Google 2001: $70M 2015: $30B Facebook 2012: $4.2B 2015: $8B
  3. 3. DIGITAL AD DOLLARS IN 2016 85% 15% Everybody ElseFacebook/Google
  4. 4. 2 BILLION SMARTPHONE USERS 5 BILLION PIECES OF CONTENT EVERY DAY
  5. 5. So Much Media. So Little Control. SO FEW PROFIT.
  6. 6. PROBLEM IN MOBILE AGE Less than .01 percent of global smartphone users make money on media created with their smartphone. $ CREATING PROFITING $ $ $ $
  7. 7. NO ROI
  8. 8. Changing the world starts on Main Street.
  9. 9. Mobile proximity payments in U.S. in 2018: $189B
  10. 10. Source: KPCB
  11. 11. Source: KPCB
  12. 12. Source: KPCB
  13. 13. Quality content Informed citizens More traffic Increased revenue Stronger community
  14. 14. ERIC ORTIZ eric@getevrybit.com getevrybit.com @evrybit, @erictortiz

Notes de l'éditeur

  • Local news isn't making money online.

    Circulation/ad revenue shrinking.
    Papers can't make up difference digitally.
    News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news
    Local news gets .5 percent of overall Web traffic.
    Average local newspaper gets 5 minutes per month per Web user.
    Local news sites make less than $50k/yr

    Leads to the question – so what can we do? How can we change it?
  • Local news isn't making money online.

    Circulation/ad revenue shrinking.
    Papers can't make up difference digitally.
    News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news
    Local news gets .5 percent of overall Web traffic.
    Average local newspaper gets 5 minutes per month per Web user.
    Local news sites make less than $50k/yr

    Leads to the question – so what can we do? How can we change it?
  • Ways to make local news sticky
    Improve technical experience of local news sites -- speed up load times and optimize for mobile.
    Improve content recommendation systems.
    Publish one piece of content every hour.
    Do A/B testing, create content for social media, produce more videos and multimedia content.
    Empower community members to be storytellers.
  • 2 billion people in world have smartphones
    More than half of people with smartphones post original photos and videos online
    By 2020, 5 billion people in world will have smartphones
    99.5 of consumers use mobile devices to access content/information
    Smartphone ownership is higher for Hispanic adults (61 percent) African-American adults (59 percent) than white adults (53 percent)
    75 percent of consumers use smartphones to watch video online
  • Global change starts at the local level.
  • Arab Spring
    Boston Marathon Bombing
    Ferguson
    Ebola
  • Split ad revenue.
    Tip jar.
    Freemium model.
    Incentivize people to create high-value content.

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