The traditional newsroom model no longer works in the mobile age. Smartphones and collaborative reporting present a more efficient and cost-effective way for communities to cover local news and make money.
10. PROBLEM IN MOBILE AGE
Less than .01 percent of global
smartphone users make money
on media created with their
smartphone.
$
CREATING PROFITING
$ $
$
$
Local news isn't making money online.
Circulation/ad revenue shrinking.
Papers can't make up difference digitally.
News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news
Local news gets .5 percent of overall Web traffic.
Average local newspaper gets 5 minutes per month per Web user.
Local news sites make less than $50k/yr
Leads to the question – so what can we do? How can we change it?
Local news isn't making money online.
Circulation/ad revenue shrinking.
Papers can't make up difference digitally.
News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news
Local news gets .5 percent of overall Web traffic.
Average local newspaper gets 5 minutes per month per Web user.
Local news sites make less than $50k/yr
Leads to the question – so what can we do? How can we change it?
Ways to make local news sticky
Improve technical experience of local news sites -- speed up load times and optimize for mobile.
Improve content recommendation systems.
Publish one piece of content every hour.
Do A/B testing, create content for social media, produce more videos and multimedia content.
Empower community members to be storytellers.
2 billion people in world have smartphones
More than half of people with smartphones post original photos and videos online
By 2020, 5 billion people in world will have smartphones
99.5 of consumers use mobile devices to access content/information
Smartphone ownership is higher for Hispanic adults (61 percent) African-American adults (59 percent) than white adults (53 percent)
75 percent of consumers use smartphones to watch video online
Global change starts at the local level.
Arab Spring
Boston Marathon Bombing
Ferguson
Ebola
Split ad revenue.
Tip jar.
Freemium model.
Incentivize people to create high-value content.
