Advantages of Hiring UIUX Design Service Providers for Your Business
APS Social Media Briefing
1. Briefing
Building F
B ildi a Framework for
kf
New Media and Social Media Engagement
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
2. Briefing Contents
• Wh I A
Who Am
• How New Media and Social Media are Changing
Organizational Communications
• What Social Media and New Media Can Accomplish
• Which Online Communications Channels Can Help
You Achieve Our Corporate Objectives
2
3. My Background and Experience
New Media Strategy Clients:
New Media Training Cli t
N M di T i i Clients:
New Media Communications Clients:
3
4. Organizational Communications: Pre-Internet
Media Relations
Customer Investor
Relations Relations
Public Affairs Labor Relations
Public Relations
Industryy Communityy
Relations Relations
Analyst Relations
4
5. Content and Conversations as Marketing
Websites New Media
Microblogging Email
Monitoring SEO
Content Social
Blogs/Podcasts
Networks
N t k
Social Media Pure Social
Networks
5
15. Guidance Transparency of
Information
Intended for
Public Release
Penalties Respectfulness
IT Policy Privacy
Social Media
Legal Matters
Policy
y Confidentiality
During
Diplomacy
Emergencies
Conflict
Disclaimers
Resolution
15
16. Online Newsrooms
Column 1 Column 2 Column 3 Column 4
Ma Nav by Topic
y
Press Info
ain
Site Search
Subscriptions
Sub Na for
Secondary
dia
av
Emphasis
E h i
Med
cs
Lead Story with
Hot Topic
Clickable
Thumbnail
Headline
Primary Logical Thumbnails in Sub Headline
Emphasis Path Index
16
17. Online Newsrooms
Column 1 Column 2 Column 3 Column 4
Ma Nav by Topic
y
Press Info
ain
Site Search
Subscriptions
Sub Na for
Secondary
dia
av
Emphasis
E h i
Med
cs
Lead Story with
Hot Topic
Clickable
Thumbnail
Headline
Primary Logical Thumbnails in Sub Headline
Emphasis Path Index
17
18. Online Newsrooms
Column 1 Column 2 Column 3 Column 4
Ma Nav by Topic
y
Press Info
ain
Site Search
Subscriptions
Sub Na for
Secondary
dia
av
Emphasis
E h i
Med
cs
Lead Story with
Hot Topic
Clickable
Thumbnail
Headline
Primary Logical Thumbnails in Sub Headline
Emphasis Path Index
18
29. Online Communications Strategy
Regulations Resources Policy Best Practices
Social Media
New Media
Linkedin
Websites
Twitter
SEO
APS.com Facebook
Email
YouTube
Visualization
l
Blogs
Objectives
Informational Transactional Social
29
30. Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com
[ ] p [ ] Email
schwartzmanpr.com Website
ontherecordpodcast.com
p Podcast
spinfluencer.com Blog
ericschwartzman Friendfeed
@ericschwartzman Twitter
facebook.com/ericschwartzman
/ Facebook
Copyright applies to this document – some rights reserved This work is licensed under a Creative Commons
reserved. Commons.
Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
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