1. PERSONAL BRAND EXPLORATION
Eric L Self Sr
Project & Portfolio I: Week 1
May 4, 2023

2. I’m Eric L Self and the L stands for loyalty. Being
in the military the past six years have taught me
the meaning of honor courage and commitment.
I am always eager to learn and once I learn a
concept I become the best at it. I’m diligent and I
also love seeing the person next to me get their
share of the pie as well.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Media Programming Directors
• Film and Video Editors
BRAND ARCHETYPE – Hero
Archetype,Determined,Motivational,
Disciplined, Confident
Sportscaster for The NBA/NFL
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Alli Slater
Outreach Plan:
• Get my sportscasting degree/build my portfolio.
• Message her on LinkedIn.
• I will follow up with her a year after I get my degree.
PROFILE
PICTURE
Director of Game
Operations/Hiring
Department at Duke
University
Amy Martin
Outreach Plan:
• Have been a sports broadcaster for more than 2 years.
• LinkedIn.
• Will follow up after some experience as a broadcaster
and comfortable.
PROFILE
PICTURE
Broadcast Manager/Hiring
Department at Carolina
Panthers
Amy Riley
Outreach Plan:
• Have attended professional seminars and had a
successful career in at least being a college
broadcaster.
• Message her and apply on LinkedIn
• When I have mastered the art of being a Sports
Analyst. Need to become as sharp as possible if I want
to work for ESPN
PROFILE
PICTURE SR Recruiter/Hiring Manager
at ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Have a known and professional podcast show by
then.
‣Build my audience and start production by end
of 2023. Build my knowledge of sports and
public speaking skills
Mid Term: (2027)
• Did play by play for at least 15 professional football
and basketball games.
‣Reach out to several teams and organizations
and practice on my podcast show. Find a
mentor in the field to coach me.
Long Term: (2031)
• I should already have a job at ESPN or TNT.
‣Stay focused and dedicated to the goal by
consistently learning and gaining knowledge.
Get as much experience as possible being a
sports analyst.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer skills
SOFT
HARD
Novice / Adept / Expert
./lb
Novice / Adept / Expert
Humorous Novice / Adept / Expert
Professional Novice / Adept / Expert
Play by Play Analysis
SOFT
HARD
Novice / Adept / Expert
Great Listener Novice / Adept / Expert
Confidence Novice / Adept / Expert
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Media Encoding
SOFT
HARD
Novice / Adept / Expert
Blogging Novice / Adept / Expert
Humor Novice / Adept / Expert
Confidence Novice / Adept / Expert
Logging
SOFT
HARD
Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Confidence Novice / Adept / Expert
Teamwork Novice / Adept / Expert

7. I help companies excel by bringing my
charisma and charm to the business.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• E-5 Supervisor in the United States Navy
Education:
Sportscasting, B.S., Full Sail University (2025)
Awards:
• Navy and Marine Corps Achievement
Medal
• Enlisted Surface Warfare Supervisor
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jake Delhomme
Industry Experience:
• Former NFL QB
• Carolina Panthers broadcaster since
2019
Education:
• University of South-western Louisiana
Leadership Experience:
• Former Carolina Panthers team captain
• Pitchman at Bojangles
Skills and Proficiencies:
Leadership Intangibles- NFL Fans
Competitor- Jon Gruden
Coachable- Anoymous head coach
Eric L Self Sr
Overall Online Presence:
• A lot of connections from playing professional football
and headshot is great along with his personal brand
• Grade: Superior, 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Full Sail University
Leadership Experience:
• Supervisor US Navy (2016-Pres)
Skills and Proficiencies:
• "Determined” – Military LT
• "Versatile” – Military LT
• "Intelligent”- Military LT
Overall Online Presence:
• Barely any online coverage
• Grade: Poor, 10 out of 100

10. COMPETITION
Noteworthy Experience:
• Property Manager
Eric L Self Sr
HEADSHOT HEADSHOT
Industry Experience:
• Dan Patrick School of Sportscasting
Education:
• Full Sail University
Skills and Proficiencies:
• N/A
• N/A
• N/A
Overall Online Presence:
• Professional Headshot, LinkedIn page is good.
• Grade: Average, 50 out of 100
Industry Experience:
• Dan Patrick School of Sportscasting
Education:
• Full Sail University
Leadership Experience:
• Supervisor US Navy 2016-Pres
Skills and Proficiencies:
• "Determined”- Military LT
• "Versatile”- Military LT
• "Intelligent”- Military LT
Overall Online Presence:
• Barely any online coverage
• Grade: Poor, 10 out of 100
Jae Whiteside

11. BRAND POSITION
For [all the sports networks] who [are looking for
the best sports analysts], I provide [THE MOST
ACCURATE AND UP TO DATE NEWS] because
[I’M DETERMINED DEDICATED AND HONEST.]
SELF ANALYSIS

12. NETWORKING &
MARKETING
Industry Events & Organizations
• CBI Student Sportscasting Workshop
‣ 18Jul23-20JUL | UNK
• SportsPro OTT Summit
‣ 28NOV23 | Madrid
• SportTel Miami
‣ 09MAY-10MAY | Miami
Digital Marketing
• Primary Content: Podcasts and short motivational episodes
that inspire the youth. Also sports podcast
• Primary Tools: Twitter, Youtube, Instagram, Facebook,
Apple. Every week
• Website: By posting quality content that people can relate to.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who loves sports as much as I do
but is also knowledgeable and determined. I have
already started my mentor search.
Formal Education
• BS in Sportscasting MAR2025.
Technical Skills
• Video Creation– Full Sail University Mar2025
• Youtube- AUG2025
• LinkedIn- Full Sail University MAR2025
Soft Skills
• Use Podcast episodes to work on public speaking,
Sep2023
• Volunteer at local community to work on customer
service, Jun2023
• Use social media to build followers , Sep2023

14. Eric L Self Sr
You know when you need the most up to date information and have nobody
to provide that for you? Well I provide the most up to date and accurate
information and have 100 percent accuracy rating.
Picture of You
Goes Here

15. REFERENCES
https://www.linkedin.com/in/jaewhiteside/
https://www.kayeputnam.com/brand-archetype-hero/
https://www.thefamouspeople.com/profiles/jake-delhomme
-48816.php
https://resources.workable.com/hr-terms/hard-skills-vs-soft
-
skills#:~:text=What%20is%20the%20difference%20between,re
ally%20thrive%20in%20the%20workplace.
https://goduke.com/staff-directory/alli-slater/835
https://www.linkedin.com/in/amy-martin-171116141/
https://www.panthers.com/photos/photos-of-tse-staff-for
-national-girls-women-in-sports-day#e43b1e52-fc9c-41dd-
81fa-55bd0e404d99
https://www.linkedin.com/in/amy-riley-3629677/
https://online.fullsail.edu/class_sections/177632/modules/5862
95/activities/3414177