Travel and Hospitality Marketing Experience Agency | Social Capital Agency

www.SoCapAds.com
info@SoCapAds.com

View our full Overview PDF Deck here.
ABOUT SOCIAL CAPITAL AGENCY (SoCap)
We believe in increasing the social capital, guest experience, and ADR of international resorts, boutique hotels, and hospitality brands by provoking
truthful and authentic messages that revolutionize how people engage, explore, and connect. The agency’s focus is to be conversion-oriented and
optimize the guest's online experience from whatever channel they touch through the micro-moments that build customer satisfaction, brand value,
drive sales, and enhance customer data.
WHO WE ARE:
CAPABILITIES DECK // SOCIAL CAPITAL AGENCY 0 2
WHAT WE OFFER:

HOW ARE WE DIFFERENT
PROPRIETARY PRACTICES:
EXCEPTIONAL TALENT AND LEADERSHIP:
Conversion Focused Integrated Marketing Vital Commercial Strategy Employer Branding
ERIC SUTFIN
CHIEF MARKETING OFFICER
DEVON KERNS
CHIEF VISIONARY OFFICER
CARLA COLEMAN
DIRECTOR OF GROWTH &
PARTNERSHIPS
ALEX SIMANSONS
ART DIRECTOR / LEAD DESIGNER
TAYLOR-LYNN JOHNSON
SOCIAL MEDIA DIRECTOR
DANIEL GONZALEZ
PROJECT MANAGER
DAVID HAN
VIDEOGRAPHER

WE WORK WITH
RESULTING IN INCREASED:
OUTDOOR TRAVEL & TECH LEISURE & LUXURY HEALTH & WELLNESS
SALES ENGAGEMENT ROI BRAND EQUITY

A SNAPSHOT OF OUR CLIENTS

WE VALUE
+ THE POWER OF AUTHENTICITY
+ SUCCESS THROUGH QUALITY
+ PEOPLE FOCUSED STRATEGIC GROWTH
+ TRANSPARENCY & COLLABORATION
+ SERVING > SELLING
2 PARTS FUN, 1 PART BUSINESS

OUR PROCESS
Onboarding & Campaign Development Process

SIMPLY PUT...
We scale badass, innovative brands by
increasing:

MARKETING CAPABILITIES
OUR VARIOUS SERVICES FOR INTERNAL & EXTERNAL MARKETING
CAPABILITIES DECK // SOCIAL CAPITAL AGENCY 10
External Marketing - Digital & Branding Capabilities
. Branding & Packaging
. Integrated Cross-Channel Campaigns & Promotions
. Content Creation & Distribution (i.e. Blogs, Articles)
. SEO Campaigns - Local, National, International
. Photography & Videography - Product & Lifestyle
. Web Design & Development - Conversion-Focused
. Social Media Management & Influencer Marketing
. Collateral Design & Development
. Public Relations & Industry Related Distribution
. Referral & Loyalty Based Marketing
. Review & Reputation Management
. CRM + Email & Traditional Marketing
Employment Branding & Culture Capabilities
. Internal Branding & Positioning
. Candidate-to-Employee Experience
. Top Talent Targeting & Acquisition
. Career Marketing - Entry Level
. Hyper-Attractive Culture Creation
. Retention Strategies
. Culture Building & Integration Strategies
. Internal & Corporate Communities
. Mentorship Training & Leadership Development

Consulting - Fractional CMO
Below are the services in which we help oversee the internal team and provide
guidance, strategy, and support as a third party:
● Brand Positioning & Engagement Strategies
● Social Media Strategy & Content
● SEO & Blogs + Case Studies
● Reporting, Analytics & Data for Campaign Optimization
● Collateral Conceptualization & Creation
● Seasonal and/or Holiday Concepts for Events
● Promotional Strategies & Logistics
● Video Campaigns
● Meetings & Board Meetings
● Overall Marketing Strategy & Direction
Our Consulting time averages 15 hours per month.
As your Fractional CMO, we support and guide
the Marketing team with strategies, tactical execution, and
consulting at a fraction of the cost of hiring internally.
FRACTIONAL CMO SERVICES

Consulting - Marketing Audits
Identify where marketing resources are being over or under spent and
make recommendations as to how and where to adjust budget to
optimize spends efficiency and ROI.
● Marketing Spend Audit
+ Analyze marketing budget allocation and
effectiveness across channels from PPC, Radio, TV,
SEO, email and otherwise
+ Suggest recommendations of appropriate spend
and other efficiency tactics for each channel
● Website & SEO Audit
+ Website audit for overall customer experience, where
customers drop off, disengage, and suggestions to
increase conversion of traffic
+ Detailed website audit highlighting broken links,
duplicate tags, unoptimized images, Alt Tags, and
other information that will affect SEO
+ Detailed Keyword Audit & External SEO Backlinking
Audit & suggestions for maximum SEO impact
● Social Media Audit
+ Analyze current Likes, Followers, Subscribers, Engagement,
Engagement/Post, and Strategy on Facebook, Instagram
and YouTube
+ Report and provide suggestions to optimize strategy and
effectiveness of each channel
● B2C Branding Audit
The purpose of the brand audit is to provide a thorough
examination of Brand current position in the market compared to
its competitors and a review of its effectiveness at every consumer
touchpoint. We will determine the strength of the brand together
with its weaknesses or inconsistencies and opportunities for
improvement and new methods to impact the customer
experience. SoCap will review the following:
+ Brand/Logo
+ Locations
+ Corporate Collateral
+ Websites
+ Social Media
+ Radio, Broadcast/Video
+ Print Advertising
After the process is complete SoCap
shares findings, recommendations
& action plan.
MARKETING AUDITS

Marketing - Brand Strategy & Identity
In the Discovery Phase we will be assisting to extract the story behind your Brand that has meaning and purpose to potential employees and
consumers alike. Through a series of whiteboard sessions we will outline the following:
BRAND - DIFFERENTIATORS & POSITIONING
. Brand Differentiators: What makes your Brand different in a meaningful way compared to its competitors?
. Employee & Consumer Pesona: Describe and define the ideal individual, their personality, charistics, and what drives them?
. Onboarding Experience: From the first impression they have with you through the onboarding and training, what is the quality of that
experience?
. Unique Cultural Experiences: What are the customs, rituals, routines, language or otherwise that is only adopted by your culture?
. Rewards, Incentives & Promotions: How does management or peers reward performance and accomplishments of their coworkers?
. Upward Mobility & Career Acceleration Tracks: For someone new to the organization, how can they see a purpose and potential growth
within the organization over time? How is this ensure?
DELIVERABLE: SoCap will then make suggestions on the strategy for how and where to change any associated language, positioning, or
collateral to be consistent with the new positioning to the target clientele.

Brand Strategy - Brand ID
CAMPAIGN CREATION - DIFFERENTIATORS & POSITIONING
In the Discovery Phase we will be assisting to extract the compelling story behind
your Campaign that has meaning and purpose to local employees and companies
alike. Through a series of whiteboard sessions we will outline the following:
● Tagline: Refine to simple, clear messaging for customers.
● Purpose, Mission & Vision: Messages & language that customers can get
behind and align with their values.
● Value Drivers, Differentiation and Proof Points: Meaningful drivers that
separate your brand fro your competitors in consumer’s eyes.
● Value Proposition: Clearly articulate ‘what is in it for them?’
● Brand Messaging Pillars: What are the cornerstones of the brand?
● Brand Positioning & Messaging: How is the brand presented and perceived
in consumer’s eyes in a way that is different while of value to them?
● Features & Benefits: Highlight the products unique selling points effectively.
● Customer Journey: Where will consumers be coming from? How do you
guide & facilitate that process seamlessly? What is the messaging at each
touch point along their path to purchase?
● Conversion Messaging & Call to Actions: What language is used to solicit
the next step in the process and drive conversions?

Marketing - Research, Feasibility & Plan
INVESTMENT VALIDATION
Supporting market research and information that reinforces the investment
and guides regional insights for refined positioning & marketing strategies.
● Marketing Feasibility Research & Plan
+ Area Analysis
+ Site Analysis
+ Economic Analysis
+ Supply and Demand Analysis
+ Recommendations
+ Financial Analysis
● Sales & Marketing Plans for 1st Phase of Development
+ Development of the Strategy, Overview of Timeline, Services,
and Associated Costs for the First Business Units to Launch
upon Series B Funding, including:
■ Modular Building Facilities - Domestically & Costa Rica
■ Costa Rica - Retail Commercial Center
■ Costa Rica - Single Family Homes
■ Micro-Cities & Various Programs

Brand Foundation - Brand Identity
CAPABILITIES DECK // SOCIAL CAPITAL AGENCY
BRAND IDENTITY, NAME & LOGO CREATION
Understand business vision, services, and solutions to create appropriate
Brand Identity package consisting of logo, name, tone.
● Based on Strategy Session, build a Brand Guideline for
aesthetics, logo, and Brand name
● Propose Multiple Solutions for Brand name, refine, & Solidify
Aligned Business Name for LLC Formulation
● Create Visual Brand Narrative for Consumers
to Identify, Recognize, & Resonate with
+ Create three (3) Variations of Logo
+ Two (2) Rounds of Revisions
+ One (1) Round Final Review to Solidify the Brand Logo
● Identify and Refine Messaging and Marketing Strategy
behind Brand division; Assist to Refine Messaging for Internal
and External Branding
16

Brand Foundation - Brand Identity
BRAND GUIDELINES PDF
Creating a thoughtful and informative document containing all the
information pertinent to the Brand look, feel and tone helps to ensure
consistency and cohesiveness across all branding and marketing efforts.
● Brand Guidelines Document to Include
+ Logo Types / Versions
+ Fonts
+ Icons
+ Color Palette
+ Iconography
+ Branded Photography / Moodboard
+ Applications in Context
+ Contact Info
● Deliverable: PDF Version of the Brand Guidelines Document
17

Websites - Responsive Design & Development
WEBSITE DESIGN & DEVELOPMENT
Design and Develop for one purpose - conversions. Creating an asset that
drives value, engagement, and conversions at the top price point, we build
incredible sites that attract and convert.
● All Sites are Responsive with a Conversion-Oriented Integrated
Marketing Approach to Drive towards your Desired Call to
Action - an Inquiry Form, Call, or Booking Engine
● Functionality Typically Included
+ Integrated Google Analytics & Pixels
+ Social Media Sharing & Feeds
+ CRM or Booking Engines
+ Inventory Overview & Detailed View
+ eCommerce & Payment Gateways
+ Event or Activity Booking & Management
+ Gallery - LightBox or Media
+ Email Capture & Lead Magnet
+ Security, Backup, Image Compression, and Optimization
Plugins
18

Websites - Site Creation Process
WEBSITE DESIGN & DEVELOPMENT PROCESS
Relevant Work Samples:
Green Peak
Wireframing Stage
Based on the Discovery phase, our
design team creates wireframe
designs that fulfill the expectations
and requirements for the site. The
wireframes’ purpose is to illustrate
the site flow, user experience,
information architecture and overall
feel. Essentially, this is the roadmap
for the next phase of detailed page
design.

Websites - Site Creation Process
WEBSITE DESIGN & DEVELOPMENT PROCESS
Relevant Work Samples:
Green Peak
Detailed Page Design Stage
After the wireframes are refined and
finalized, our design team begins the
next phase in the process--detailed
page design. Based on the
agreed-upon menu, page content
and information architecture, each
page is flushed out with the
appropriate headline and copy
structure, corresponding content,
imagery, video, etc.

‘Silver Tongue’ Writing for Engaging Copy
For those of you that are reading this you see that indeed, we do still
read, if not, skim content for substance and context. With great copy
we may even be more engaged and compelled to buy.
Copywriting Services
• Defining Customer Persona / Identity
• Research Product Key Words & Phrases
• Wordsmith Compelling Copy For
+ Brand Overview
+ Product Details & Descriptions
+ Features & Benefits
+ User Manuals & Inserts
+ Website Copy
+ Additional Collateral / Brochures
+ Review Section Comments
21

SEARCH ENGINE OPTIMIZATION
+ Baseline Report & Audit
+ Commercial Search Engine Submissions (12-months)
+ Onsite Website Optimization
+ Content Creation & Guest Postings
+ Content Distribution & Backlinking
+ Social Bookmarking & Classified Ads Listings
+ Forum & Blog Commenting
+ PDF Submission & Sharing
+ Profile Creation & Directory Backlinkings
+ Video & Pinterest Sharing
Be “There” as Customers are Looking for You
Strategically target your audience across the web with today’s most
advanced digital marketing techniques, tools, and real-time ad
buying software. Coupled with eye-catching creative and strategic
customer journeys the results are as attractive as the ROI.

External Marketing - Hosting & SSL
WEBSITE HOSTING + SSL CERTIFICATE
Migrate the website and email over to SoCap’s servers and own all
of your data, information, and with commercial security atop it.
● Commercial Grade Hosting and Email
+ Updates, Maintenance and Security Backups Nightly
● SSL Certificate
+ Encrypt Website + email
+ Increase Security of Payments and Donations
+ 100K Insurance if Hacked
WordPress WEBSITE CONCIERGE MANAGEMENT
SoCap takes over the day-to-day operations of a WordPress site - maintain security patches, plugins, version updates, managed backup, basic edits
(updates to existing pages, blog posts (including optimal posting to social media channels if authorized), product pricing - not whole multipage
development).
+ 6-month contract + 12-month contract + 24-month contract
23

Digital Marketing - Directories (Maps)
50 / 100 / 150 LOCAL & NATIONAL DIRECTORIES per LOCATION
Directories like Yelp, Yellow Pages, InfoGroup, 411 and others allow for
your business to be “validated” on Maps as a legitimate business.
● Commercial Directory Submissions (150) indexed in
approximately 6 weeks
● Reports of Directory Status and Consistency of NAP
● Include Descriptions, Logos, Photos, Industry, etc.
What Are Directories? (video link)
24

WEBSITE CONVERSION
RATE OPTIMIZATION
+ Updates & Maintenance
(WordPress / Shopify / WooCommerce)
+ Website Design & Development
+ SEO & Content Creation
+ Conversion Rate Optimization & Analytics
+ Review & Reputation Management
Hold Customer’s Hands Through the Shopping Process
Customer expectations have evolved. Update your online experience
visually and functionally to best engage and convert your traffic for
increasing direct sales to drive top industry performance.

WEBSITE OPTIMIZATION
An effective website should seamlessly guide the user / potential customer along the intended path
towards eliciting the desired conversion - in this case, a sale. There is a myriad of components that
play into creating and maintaining an optimized website… every detail matters.
What is CRO? How it Affects ROI
26

CUSTOMER INITIATED EXPERIENCE:
+ PPC Paid Account Management
+ Search Engine Optimization
+ Website E-Commerce Account Management
+ Amazon Account Management
BRAND AWARENESS & EXPOSURE:
+ Social Media Marketing
+ Email Marketing Management
+ Referral & Loyalty Strategies
+ Traditional Marketing & Public Relations

PPC
Social Media
& PR
Quick
Results
Mid-Term
Results
Long-Term
Results
Traffic
Time
Quick Results
Mid-Term Results
Long-Term Results
REVENUE STRATEGIES OVER TIME
Content
+SEO

THE HIGHEST:
ROAS
Reputation/Ratings
Referrals & Repeats
REVENUE STRATEGIES
AMAZON / SEO / PPC / SOCIAL MEDIA
While Amazon has certainly become the “premiere
e-commerce platform”, they aren’t bashful about
collecting their cut of sales… similar to OTAs.
Ultimately every brand’s GOAL is to drive more consistent, profitable clients.
Through Google and other Paid Marketing channels, they do NOT take
commissions for advertised sales though, these methods do require quite a bit
more legwork.
Here the goal is to boost the product’s
PLACEMENT / SALES / REVIEWS
Here, the primary goal is to drive direct sales through achieving...
THE LOWEST:
CPA
Clicks to Convert
Abandoned Cart Rate
30

AVERAGE SEO PAGE RANKING OVER 12 MO
Spend: 1st
Page Results
Time 3 mo. 6 mo. 9 mo. 12 mo.
Average #
of Results/Pg
5
10
15
20
1st Page
2nd Page
3rd Page
Time
3 mo. 6 mo. 9 mo. 12 mo.
Traffic
~$9,500/mo
~$5,000/mo
~$2,500/mo

PAID AD MGMT. & PERFORMANCE
Non-Intrusive “Jingle-Free” Ads That Work
Strategically target your audience across the web with today’s most
advanced digital marketing techniques, tools, and real-time ad
buying software. Coupled with eye-catching creative and strategic
customer journeys the results are as attractive as the ROI.
Paid Ad Account Management:
+ Ad Performance Analysis & Recommendations
+ Google: Text Ads / Shopping / Display / App
+ Customized Creative & Design Materials

AMAZON OPTIMIZATION
+ Pricing
+ Positioning
+ Creative
+ Listing Creation
+ FBA Inventory Shipment
+ Brand Store & Brand Registry
Join the Crowd, But Stand Out
Early bird gets the worm and while Amazon has many brands and
products on it by no means is it a saturated global market. Getting in
NOW and playing strategically still gives you a huge advantage to
your competitors, existing and emerging.
Amazon Onboarding Services:

+ Maximize Your Brands ROI
+ Amazon Account Operations
+ Amazon SEO
+ Amazon Advertising
+ Product Copywriting
+ Product Photography
+ Review Management
+ Rebates & Discounts
+ Key Work Targeting
+ Amazon FBA
Enjoy the Ride to “Best Seller Status”
Be as “hands on” or “hands off’ as you want while we take care of all your Amazon marketing, handled and managed on your behalf with full
transparency in reporting, marketing costs, trends and financials. Follow the proven strategies to achieve Amazon’s “Best Seller” or “Favorite” Badges
while increasing sales.
Amazon Account Management
35

First Impressions That Leave Lasting Conversions
Place your products in front of interested consumers and earn their business through
compelling creative, strong brand positioning, value proposition and showing how it fits
into their lifestyle within 15-seconds or a few pixels. Do not worry, we have you here.
Amazon Paid Search Management:
• Maximize Your Brands ROI
+ Boost Your ROAS
+ Drive Increment Revenue
+ Budget Scaling & Strategies
• Harness Next Level Technology
+ Position Niche Products as Top Sellers
+ Detailed On-Demand Scheduling
+ Real Time Advertising Board
• Coupons & Deals
+ Today’s Deals
+ Amazon Coupons
36

An Amazon As Far As The Eye Can See
Leverage Amazon’s own data intelligence to boost your marketing efforts to their customers for more effective
targeting yielding a higher ROI and better ACOS.
Amazon Paid Search Management:
• Build Your Own Loyal Audience
+ Prospect New & Target Existing
Customers
+ Captivate & Capture Competitor’s
Customers
• Complete View Into the Customer Journey
+ More Customer Data = Greater
Visibility & Insights
+ Full Funnel Advertising Across all Amazon
Platforms
+ Position the Right Ad Creative, at the
Right Time, in the Right Place
• Advertising + Campaign Promo Mgmt.
+ Amazon Search Ads & DSP with
Amazon’s Data for Better Targeting
+ Real-Time Reporting with Advertising
Dashboard
+ Utilize Amazon Deals & Promotional
Offers to Boost Sales
37

From “Out of Site, Out of Mind” to “In My Shopping Cart
Position your brand and products with the proper keywords, listing intelligence, copy, and
categorization to be relevant and viewed by visitors.
Amazon SEO / Amazon Listing Optimization
• Keyword Research Intelligence
+ Refine Long-tail Keywords Customers are Searching for
+ Discover Current and Emerging Trends & Popularity
+ Competitive Analysis & Recommendations to Outperform
• Experts of the A9 Algorithm
+ Optimized Product Listings
+ Product Availability & Categorization
+ Effective Meta Keywords
+ Engaging Design & Visual Enhancements
38

Don’t Judge a Book JUST by It’s Cover
Yes, your product photography and pricing influences customers a lot. Enhancing the rest of your
product listing can also tip the scales in your favor by adding value to consumers and context as well
as relevance for Amazon.
Amazon Content Optimization
• Create the Best First Impression, Above the Fold
+ Data-Driven Amazon SEO Through Amazon Best Practices
+ Continuously Improve the Customer Experience & Journey
• As You Scroll for More Exceptional Brand Content...
+ Keywords, Optimization & Seasonal Changes
+ Connecting Brand Imagery with Stunning Imagery
+ Comparison Charts & Stunning Positive Reviews
39

Expand Your Distribution… Digitally
While nothing will beat the layout and personality of your shop with Amazon Brand Stores you are
able to provide an enhanced experience that shares your story, new or lesser-known products, and
builds customer loyalty.
Amazon Brand Stores
• Showcase Your Entire Catalog
+ Gain Momentum with New Products & Coordinate Launches
+ Give Visibility to Lesser-Seen Products, Bundles, and Accessories
+ Build a Better Browsing Experience that Stimulates Engagement
• Continuously Optimizing as the Landscape Changes
+ Storefront Navigation Flow to Drive Featured Products Sales
+ Captivating Videos & Lifestyle Images that Resonate with Customers
+ Copy Built for Customers First to Educate & Add Value
• Year Round Storefront Optimization
+ Storefront Navigation Flow to Drive Featured Products Sales
+ Overcome the Challenge of Seasonality with Variable Campaigns
+ Skyrocket Your New Products while Keeping Customers Engaged
40

Digital Marketing - Content & Exp.
WEBSITE CONTENT WRITING & CREATION
Developing website content that is more compelling, engaging, and reflective of the brand.
● Guide & Create Strategic Content based on SEO Keywords and Guest’s to
Educate and Compel Guests to the Property
+ Edit & Enhance Existing Content On Site
+ Write New Content for Missing Areas for the Brand’s Website
+ Ensure Content is SEO & Keyword Rich for each page
+ Upon Client Approval, Add into Website
INDUSTRY RELATED BACKLINKING & DISTRIBUTION
Distribute content and website to relevant industry related and high DA (Domain Authority)
sites to build relevant SEO backlinks and traffic.
● Social Bookmarking, Business Listing & Profile Creation
● Build list of Industry Related sites to post Content
● Back Link BRAND & Build List of Websites Posted to
● Roughly 25 - 35/mo for Best Organic Growth

Email Marketing Optimization
FRD: Make Email Subscriptions Fun Again :)
Before some ruined email for the rest of us there were, and still are,
emails where brands engage, add incremental value, and YES sell
through email campaigns. We create the 3.0 version of those for you.
Email Campaign Management
● Email Campaign Management
+ Campaign Strategy & Development
+ Design & Implementation into Platform
+ Platform Management
● Flow Management
+ Flow Strategy/Framework
+ Flow Design
+ Flow Creation
+ Flow Optimization
● List Segmentation Management
+ Popup Design Creation
+ OptinMonster
+ Implementation
42

+ Daily Manage Brand Engagement across Online Platforms
& Respond when Appropriate. Relay when Needed.
+ Optimize each Channel & Increase Performance of Ads.
+ Drive Updates to User-Experience, Promotions, and
Conversions based off Data & Insights.
+ Analyze, Provide Monthly Reporting & Recommendations
+ Track Channel & Campaign ROI + ROAS to Focus Efforts
on the Brands Most Profitable Customer
INTEGRATED
CROSS-CHANNEL
PERFORMANCE
Be Everywhere Your Customers Are
One cookie is enjoyable but having the whole box is far more satisfying.
Taking away the complexity and time managing your brand across your
entire online presence we also ensure each outlet performs at its best.
Integrated Cross-Campaign Management

SOCIAL MEDIA OPTIMIZATION
Put the “Social & Engagement” Back in “Media”
Social media used to be just that, social. Bringing the brand back to the
customer we enroll them to feel like they are part the culture you have
created, and sometimes they actually are in-person events.
YouTube, Instagram, Facebook...
• Audits & Brand Engagement Review
• Campaign Rotation & Performance Optimization
• Retargeting on Social Media Apps & Online Outlets
• Social Media Management of:
+ Content Calendar
+ Google: Text Ads / Shopping / Display / App
+ Customized Creative & Design Materials
• Influencer Campaigns
• Campaign & Reputation Management
• Automated Bots & Chat Features
• Rebates & Exclusive Deals

Control - Influence the Influencer
Ensure you have a mutually beneficial engagement with any influencer or partner you collaborate
with. Setting expectations and tracking results is a critical part we assist to manage for your brand.
Social Media Influencer & Partnership Marketing
• Influencer Marketing
+ Product Exchange Influencer Campaigns
+ Instagram Paid Ads
+ Facebook Paid Ads
+ Instagram Shopping
• Parner & Affiliate Programs
+ Affiliate Services
+ Choosing the Right Affiliate Network
+ Developing an Affiliate Strategy
+ Recruit and Activate Affiliates
+ Managing Your Affiliates
+ Report and Audit Partner Success
45

“Scroll Stopping” Photos that Convert
Create a ‘HOOK’ that captures your audience's attention. The ads we strategically design do not
disrupt or deter prospects but instead adds value, resonates, and ultimately converts them to your
website.
Social Media Creative & Design
• Campaign Development Strategy
• Customer Journey Roadmap Touchpoints
• A/B Test Creative for Performance
• Campaign Rotation & Different Creative for
Customer Journey Variations
• Creation of Campaign Assets (Multiple Forms)
+ JPG / PNG / SVG
+ MP4 / MOV / GIF
+ HTML
46

Digital Marketing - Social Media
SOCIAL MEDIA - PARTNERSHIP PROMOTIONS
Leverage other social media outlets that have a large audience
of our target market where we can build clout and exposure to
your ideal guest. Promoting incredible photos and videos on
partnered accounts increases follows and relevance.
● Strategize which outlets are ideal that match your
budget
● Secure or capture content to promote on these
partner outlets
● Negotiate on your behalf exposure, posts, stories,
and distribution we can get for maximum impact
● Oversee Content Distribution with Partner
Channels
● Secure Analytics, Exposure, Click Throughs and
Audience to Retarget via Other Paid Outlets
● Outside of Travel identify and Secure other
Complementary Influencers in Wellness, Fitness,
Travel, Entrepreneurship, Activities like Scuba,
Yoga, Golf, etc.
47

Digital Marketing - Social Media
SOCIAL MEDIA TRACKING & REPORTING
We offer 4 different pricing levels based on the number of social outlets to be monitored and
reported each month. Reports are generated the same assigned day each month - PDF format.
There is a 12-month contract minimum for this service.
Analytics Monthly Reporting Packages Offered:
● Facebook Engagement
● Facebook/Instagram Engagement
● Facebook/Instagram/YouTube Engagement
● Facebook/Instagram/YouTube/Twitter Engagement
48

Digital Marketing - Reviews & Reputation Mgmt.
REVIEWS & REPUTATION MANAGEMENT
Increase your social reputation and prospects perception of your brand by increasing
the social capital and reviews of the brand.
● Embedded Platform into Website & email Signature that drives
Reviews from Facebook, Yelp, Google, and many more
● Allows for Reputation Management for 3 or Fewer Stars to be sent to
your email for chance to salvage the relationship and turn the
Consumer Experience into a 4- or 5-Star Review
● Auto-Post Reviews to Facebook & Aggregate all of the Reviews onto
a Reviews Page on your Website
BONUS: Text (SMS) Clients to Solicit Reviews to your Portal and Top 4
Outlets
49

INCREASE PODCAST DISTRIBUTION OUTLETS
Leverage multiple outlets to repost the existing & future Podcasts
and reach audiences that use different platforms
to listen to podcasts.
● Establish New Account & Post Existing + New Podcasts
Distributing on 2x a week on:
+ Stitcher
+ YouTube
+ SoundCloud
+ Spotify
+ Google Play - Music
+ TuneIn
+ Digital Podcast
+ IPodder
+ And More Where Relevant
● Optimize Podcast on Each Outlet Accordingly
● Share and Repost Backlinks from Relevant, High Domain
Authority Sites to the Primary Podcast Outlet
Podcast Promotion & Engagement
ORGANICALLY INCREASE SOCIAL MEDIA FOLLOWERS
Using MeetEdgar social media management platform, implement strategies
to increase the social media engagement: Likes, Comments, Followers or
Subscribers to the brands social media.
● Proper Hashtag Research for Podcast and Content + Implementation
● Likes + Comments to Users Using Relevant or Similar Hashtags
● Cross Promotion with Relevant Influencers (Bloggers, YouTubers, Podcasters,
IG) Outreach & Orchestration for Collaboration of 2 Parties
● Outreach to Relevant Outlets to Gain their Consumer Base as
Listeners - i.e. WeWork, Galvanize, Office Evolution etc.
INCREASE PODCAST LISTENERS & FOLLOWERS
Enhance quantity & quality of relevant and loyal listeners to boost ad revenue.
● Podcast - Appropriate & Brand Aligned - Call to Actions, Buffers etc
● Strategically Add Call to Actions in Podcast with Music and Buffers
● Create Strategic Coaching / Partnerships and Share the Podcast with
Entrepreneurial Outlets like these and Others:
+ Startup Grind, Vistage, EO
50

ASSET CREATION /
PRODUCTION
+ Photography
+ Video
+ Branding Application
+ Imagery Enhancement
Images Worth 1000 Words + More Reviews
Showcasing your product in the best (consumer) light possible stems
from authentically capturing customers in the moment experiencing
and enjoying it. Beyond the studio we capture your brand “in-action”
in a way consumers can resonate and identify with.
Captivating Visual Content:

+ FEATURED PHOTO
+ FEATURED PRODUCT BENEFITS
+ MICRO PRODUCT SHOTS
+ RENDERINGS & ANIMATIONS
+ GRAPHICALLY ENHANCED
LIFESTYLE IMAGES & BENEFITS
+ VARIOUS ANGLES TO SHOWCASE ALL
PRODUCT FEATURES
+ CURATING SPECIFIC PRODUCT KITS OR
GROUPS
+ LIFESTYLE USAGE OF PRODUCT IN ITS
ELEMENT
+ RENDERINGS & ANIMATIONS
PHOTOGRAPHY

Product + Lifestyle Photography
Graphic Enhancement - Showcasing your product in the best
(consumer) light possible stems from authentically capturing
customers in the moment experiencing and enjoying it. Beyond the
studio we capture your brand “in-action” in a way consumers can
resonate and identify with.
Features & Benefits Additional Photography
+ Graphically Enhanced Lifestyle Images with Benefits Overlayed
+ Various Angles to show Product Features or Components
+ Enhance for Featured Images as well as Product Description
section on Amazon + Client Website
+ End Deliverable - Ten (10) Enhanced Images with
Supplemental Graphics
Timing & Deliverables - Ideally 3-4 hour shoot with 50+ choices to
select Top 10 for retouched & finished photos* from each shoot -
outdoor & indoor.
53

Digital Marketing - Photography
PROPERTY / F&B / LIFESTYLE PHOTOGRAPHY
Property & Inventory - Commercial photography shots of Exterior,
Interior, Dining Area, Rooms, Bathrooms, Technology, all Micro &
Macro Shots for Perspective & Details in Brilliant Lighting with an
additional 1/4 lifestyle shots of guests enjoying the environment
Staff & Culture - Headshots & active shots and video of duties for
future hiring to promote culture, as well as for guest transparency of
sanitization practices
Location & Activities - Around-the-town shots of the areas hotspots,
locations, activities that guests can participate in (free or paid), and
enthusiastic shots of a staged audience that consumers will relate to
Timing & Deliverables: Ideally 2-3 day shoot with 2-3 finished videos,
smaller social media snippets to repurpose and 100-150 finished
photos *
(*to be refined more with scope during debrief with the Media team)
54

Digital Marketing - Photography
PRODUCT / LIFESTYLE PHOTOGRAPHY
Product & Inventory - Commercial photography shots of the Product,
Packaging. Detailed shots, macro and micro, of product atop white
background to feature the product. Similarly, can shoot in
environment it would be used in with blurred background.
Will shoot Product extensions, adaptors, and assets individually.
Timing & Deliverables: Ideally 2-3 day shoot with 2-3 finished videos,
smaller social media snippets to repurpose and 100-150 finished
photos *
(*to be refined more with scope during debrief with the Media team)
55

+ INSTRUCTIONAL HOW TO
+ PRODUCT OVERVIEW
+ LIFESTYLE / EXPERIENTIAL
+ TESTIMONIAL
+ 360 VIEW
+ RECEIVING & OPENING PRODUCT
+ BEFORE & AFTER
+ SPLIT SCREEN / COMPARISON
VIDEOGRAPHY

Benefits Tell - Stories Sell… Let’s Share the Best Ones
Videos can serve many purposes depending on their intended audience and goal. Once defined, we
develop compelling stories that bring your product and brand to life while building brand image, driving sales,
educating & engaging customers.

Production - Videography
VIDEO PRODUCTION
Client Testimonial - Up to 60 Seconds - Interviews and Client Testimonies
in one Review Reel for Website & Social Media
Staff & Culture - Up to 90 Seconds - Showcase and Highlight Employees
and the Company Culture for Future Employees and to Show Clients
what they have to say about the Brand
Brand Overview - Up to 120 Seconds - Sizzle Reel with B-Roll Footage of
Brand for Website & Social Media - Shot Onsite
Social Media 30 - 60 second Spots - Facebook and Instagram videos
that tell a story and show a lifestyle to engage the audience
TV - 30 Second Spots - From the learned analytics and engagement
from social, we translate the narrative to a TV spot
YouTube - 15 second Video Overlays - Short promotional videos to
overlay on strategic YouTube video customers in retargeting efforts
58

Production - Video Animation
VIDEO PRODUCTION
Animated Explainer Video - Up to 120 Seconds - Script, storyboard and
develop a supporting explainer video to compliment your brand, new
service, complex process, or other branded element.
>> See Example Here <<
Branded Video Buffer - Up to 12 Seconds - Using your branded
elements compose and direct the creation of a video animation that
enhances your logo and brings it to life
>> See SoCap Example Here <<
59

SERVICE TEMPLATE ONE
VIDEO PROCESS
+ Strategy Session to Discover Goals & Distribution
+ Storyboarding Shot Sheet to Capture During Shoot
+ Filming Onsite at Predetermined Time & Location
Equipment Rentals for Shoot
(Camera(s), Lighting, Audio) included
+ Editing & 2-3 Rounds of Review until Client Approval
+ Delivery of Final Product & Optimization
60

+ LABELS & BUSINESS CARDS
+ PACKAGING
+ ASSEMBLY & CHECKLISTS
+ INSTRUCTIONAL USER MANUALS
+ INSERTS
+ BROCHURES
+ THANK YOU CARDS
+ PROMOTIONAL COUPONS
DESIGN COLLATERAL

Insert {Creative Idea} Here
Receiving a product is an experience that should be memorable and delightful from cover to cover. From seeing in person, the details behind the
package design for the first time, to the tactile feeling of opening it up and discovering the unexpected measures that have been taken...
Extend your reach and brand experience with customers by adding collateral, user’s manuals, ‘Thank You’
cards or other unique touchpoints that deepen customer perception, value, and loyalty.
62

Brand Foundation - Packaging Design
BRAND PACKAGING / BOXES / SALES COLLATERAL
Create brand packaging for the capsules, a larger box for bulk orders and
PO’s from businesses, as well as the 1-sheeter with product details and
pricing to secure those PO’s.
● Based on Brand Guideline for aesthetics, logo, and Brand
name translate into:
+ Packaging for Shelves w. Capsules View
+ One-Pager with Details for Business Sales
+ Larger Box Packaging for Display or Bulk Orders
● Create Visual Brand Narrative for Consumers
to Identify, Recognize, & Resonate with
+ Create three (2) Variations of Designs
+ Two (2) Rounds of Revisions
+ One (1) Round Final Review to Solidify the Assets
63

COLLATERAL - Digital & Print
INTERNAL: This content is intended for internal training, employment branding & company association
Staff and Culture:
+ Presentations & Letterheads
+ Legal Letters, Onboarding Docs etc...
+ Training Manuals & Procedures
+ Business Cards
+ Sales Scripts
Property Assets:
+ Pens, Papers, Notebooks, Soaps, Coasters...
+ Property Location Directories
+ Menus, Digital Display Interfaces
+ Event Checklists
+ Thank You Cards & Post Stay Surveys

COLLATERAL - Digital & Print
EXTERNAL: Consumer Facing, Printed or Digitally Optimized for Distribution
Promotional:
+ Overview Decks / Brochures
+ Takeaways
+ Lead Magnets / Downloadable PDFs
Property Assets:
+ Pens, Papers, Notebooks, Soaps, Coasters...
+ Welcome PDFs & Guest Folder
+ Property Map / Location Map
+ Menus, Digital Displays
Location & Activities:
+ Around the Town Map
+ Featured Brand Offerings (Boat Tours, Transportation)
+ Featured Partner Activities & Tours

External Marketing - Event Marketing Materials
MARKETING COLLATERAL & ASSETS
Promotion & Collateral associated with an event you are hosting.
Whiles SoCap does not provide event logistics, driving awareness,
attendees, sponsorship or other event collateral can be provided.
● Conceptualize & Design PDF’s or Videos for
+ Sponsorship
+ Attendee / Employee Registration
+ Menus
+ Event Pamphlet (Itinerary, Speakers, Sponsors)
+ Entry or at the Table
+ Presentations & Highlight Videos
+ Give Away Bags
+ Overview / Sizzle Reel
● Social Media Management
+ Event Page & Details
+ Photos
+ Posts and Sponsorship
66

Design - Onsite Graphics + Design
ONSITE GRAPHICS & COLLATERAL FACELIFT
Elevate the graphics across the location from collateral and PDFs to wall
designs and TV videos playing in the background.
● Facelift to existing Collateral and/or Design of new
● Flow of Customer Experience & Design of Space
+ iPads and use of Floors/Walls for design/messaging
● Graphics Animations, Branded Videos on TVs throughout
● Progressive, Brand Consistent Wall Graphics that POP
● Graphic Design & Formatting Campaign to:
+ Bus Shelter Graphics,
+ Wind Frame Signs,
+ Sidewalk Graphics,
+ WMATA Station Signage
+ Light Pole Banners
+ Airport, Light Rail or Bus Wall Graphics
+ Airport Bins

Collateral - Case Studies & Narrative
CASE STUDIES & TEMPLATES
Capturing the narrative of a project from beginning to end and
presenting a compelling and meaningful story is very impactful to new
prospects, SoCap can strategize, capture, and create this collateral.
● On Site Photos - 15 to 25 Touched Up Images
● Master Template to Input Photos and Location Specific
Content
+ History / Why
+ Design Process
+ Build Out
+ Review & Opening
+ Satisfaction of Employees & Testimonials
● Input Copy and Content into and Prepare PDF to be Print
and Web Ready
68

Text Communication + Engagement
AUTOMATED TEXT BASED SERVICES to GUESTS/CLIENTS
Automate communication and guest relations through text messages for the
most common workflow. Streamline reviews, scheduling, and common
questions like parking, check in notifications, and reminders with ease.
● Review Marketing
● Guest Messaging
● Guest Surveys
● Reputation Management
● Message Cross Departments
Additionally, streamline processes such as:
● Client Reminders before Visits
● WiFi Password Reminders
● Personalizing Guest Experience with Surveys
● Schedule outreach messages or one-time broadcast
messages
● Internal Communications about Clients or To Do’s
● Guest Notifications for leaving Reviews
● Live Chat software on your Website
The following are the top 3 we recommend:
TrustYou Kipsu Whistle
69

Digital Marketing - LinkedIn Outreach (Automated)
LINKEDIN OUTREACH - CAMPAIGN & MANAGEMENT
Build a template and preferred audience for outreach, growing connections,
engagement, and business via LinkedIn Sales Navigator.
● Target contacts by sending personalized invitations to
2nd & 3rd contacts by honing in on
+ Title / Position
+ Location
+ Size of Business
+ Groups Involved with
● Auto-mailing system, Auto-Responder, Sequential Messaging
to 1st Connections - automatic follow up in 1, 3, 5 weeks with
messages, content or “good-bye” message
● Endorse contacts automatically to get endorsements in return
● Powerful Lists manager - allows to build your own lead
Generation funnel and avoid intersections between campaigns
● Auto message around Birthdays, Business Anniversaries, etc
* LinkedIn Sales Navigator Required. Cost not included in this scope of
work
70

Traditional Marketing
Reach the masses through broad exposure with a modern,
trackable twist to traditional media marketing.
+ RADIO
+ TV SPOTS
+ MAGAZINES
+ BILLBOARDS
+ NEWSPAPER
+ REFERRAL & RETENTION
+ FLIERS & MAILERS
+ TRADESHOWS & CONVENTIONS
+ AIRPORT BINES & BANNERS
+ LIGHT RAIL & BUS STOP GRAPHICS
71

Signage - Design & Collateral
CONCEPT & CREATION
Strategize, Design, and Oversee Production of Promotion & Collateral
associated with the Campaign to Appropriately fit the Delivery
Method and Location.
● Strategy & Concept Creation
● Graphic Design & Formatting Campaign to:
+ Bus Shelter Graphics,
+ Wind Frame Signs,
+ Sidewalk Graphics,
+ WMATA Station Signage
+ Light Pole Banners
+ Airport, Light Rail or Bus Wall Graphics
+ Airport Bins
+ Etc.
72

Traditional Marketing - Retention & Referral Strategy
RETENTION & REFERRAL STRATEGIES
Consumers will come for what they initially need. How to keep them
and keep them in the network of products, as well as being a brand advocate and
referring friends is all about brand loyalty. We help develop strategies to build client
referrals & revenue.
● Cross Service Promotion - keeping them in and around the alternative
products offered
+ Text-based Reminders
+ Schedule Invites
+ Group Events Facilitated from and by Customers
+ Promo Codes
● Promos for Lead Generation:
+ Refer a Friend - Rewards & Social Influence
+ Gamification Techniques
+ Social Impact / Philanthropic Contribution
+ Etc.
73

& Public Relations
Digitally Track your Traditional ROI
Historically it was very tough to track your traditional marketing ROI, if at all. With
new techniques and tracking mechanisms we can reallocate budget where it is
succeeding, removing waste, and driving more loyal sales.
● Digitally Enhance Traditional Campaign Designs to Track Success
& ROI of Converted Visitors & Paying Customers
● Gain Campaign Intelligence to see what Outlets, Locations,
Promotions, Markets or Distributors are Most Successful
● Negotiate Best Deals for Online Display Placement of Ads
Public Relations
● Position the Brand to Earn Media from a Relevant Industry Outlet
● Leverage Eared Media for Brand Authority Across Channels
● Track Engagement, Conversions, and Distribution Placement of
Campaigns and Press Releases

Digital Marketing - Public Relations
PRESS RELEASE / NATIONWIDE ANNOUNCEMENT
Increase Media and high domain authority links while building credibility of
the brand by being featured in recognizable media outlets.
● State or Industry placed Press Release upon the Launch to
Strategically position the Brand as a Leader in your Industry
● Build Relevant Backlinks to site - will drive Traffic and allow
for you to Capture Media Links
● Feature in an “As Seen On” carousel that creates
immediate validation to consumers
+ Media Capture Report for Media Link Pickups
REPORTING EXAMPLE
75

Traditional Marketing - Radio
RADIO - STRATEGY + RECORDING + PLACEMENT
Reach the masses through local radio stations and compelling 15 or 30
second spot that drive brand awareness!
Creation of Media
● Strategy of Campaign Concept
● Translation into Actionable 15 - 30 second spots
● Storyboard / Wireframe Intro, Content, and Call to Action
● Identify Talent for Voice Over
● Record & Master Audio - Prep for Radio
Distribution / Airtime
● Suggested 2-3 Stations at a Time
● Align with Stations of Ideal Target Customers
● Explore Additional Promotion by Radio Hosts
● Associated Costs for Ads
76

Traditional Marketing - Billboards
DESIGN + PRODUCTION + PLACEMENT
Reach the masses through high-traffic spots where we place incredible creative
to drive thousands of impressions a day and brand awareness!
Creation of Designs
● Translation into Design in AI Scalable File
● Review & Modify Revisions
● Master & Prep for Print
Posting of Billboard
● Negotiation of Pricing, Location & Time with Media Outlet
● Print Billboard
● Launch Billboard in conjunction with other Advertising

Traditional Marketing - Magazines & Media
Reach the masses and ideal target market through identified industry and
national media and magazines with featured articles, ads, and content where we
drive impressions and conversions to the app.
Creation of Media
● Translation into Design / Ads
● Review & Modify Revisions
● Master & Prep for Print
Publication
● Identity Ideal Outlets for Ads / Media
● Negotiation with Editors and Outlet
● Target Location, Times, and Costs
● Send Files & Launch Media
78

Traditional Marketing - Television Ads
TV - Local Stations & Deals
Reach the masses through traditional television, primetime TV, and digital TV like
Hulu, HBO, Amazon and others to drive local or national impressions and brand
awareness to a target audience of viewers!
Creation of Media
● Translation into Actionable 15 - 30 second spots
● Storyboard / Wireframe Intro, Content, and Call to Action
● Identify Talent for Voice Over & Shoot
● Shoot & Record Video
● Post Production - Prep for TV / Digital
Distribution / Air Time
● Suggested 2-3 Stations of Targeted Viewers
● Launch for 2-3 months
● Target via Digital Outlets & Programmatic Marketing for better
Engagement and Relevant Impressions

Employment Branding - Capabilities
> View PDF about How to Create a Hyper-Attractive Culture <
+ Internal Branding & Positioning
+ Candidate-to-Employee
Experience
+ Top Talent Targeting & Acquisition
+ Career Marketing - Entry Level
+ Hyper-Attractive Culture Creation
+ Retention Strategies
+ Culture Building & Integration
Strategies
+ Internal & Corporate Communities
+ Mentorship Training & Leadership
Development
+ Culture & Value Videos
+ Employee Photos & Testimonials
80

Employment Branding - Capabilities
CANDIDATE TO EMPLOYEE EXPERIENCE
● Candidate Experience Journey - From Job Listing thru
Onboarding and Promotions
● Messaging & Positioning to Attract A-Level Industry
Talent
● Career Portal & Hiring Journey
● Associated Company Collateral for Candidates (ie
PDF, Culture Videos, Brochures, Job Fair Booths)
● Retention & Cultural Development Strategies
TOP-TALENT TARGETING & HIRING (DIRECTOR TO C-Suite)
● Culture & Value-Added Positioning
● Custom Candidate Experience Paths
● Intensive Recruitment Methods
● Talent Assessment with Green Peak
CAREER MARKETING (Entry Level to Internal Promotions)
● Mentorship & Leadership Training Strategies
● Internal Branding & Positioning
● Upward Mobility & Career Acceleration Tracks
● Tailored Rewards & Compensation Programs
● Social Capital Incentives & Promotions
● Women’s Leadership & Rising Tracks
● Micro-Learning & Peer Recognition
● Virtual Reality Training & Onboarding of Skills
> View PDF about How to Create a Hyper-Attractive Culture <
81

Employment Branding - Culture Development
HYPER-ATTRACTIVE CULTURE CREATION
● Understanding & Integrating Mission, Vision & Values
throughout Company & Processes
● Creating Unique Cultural Activities to Company
● Capture & Share Internally & Externally Online
RETENTION & ENGAGEMENT STRATEGIES
● Mentorship Coaching & Integration
● Leadership Training
● Unique Rewards & Promotion Strategies
● Custom Employee Value Added Activities & Strategies
CULTURE BUILDING & INTEGRATION STRATEGIES
● Micro-Learning & Peer Incentives
● Onboarding & Training with Virtual Reality (VR) for Deeper
Learning & Efficient Skill or Process Recall
● Events, Activities, and In-Office Strategies
INTERNAL & CORPORATE COMMUNICATIONS
● Messaging & Positioning for Content
● Creation & Distribution via email, text, video, or VR
● Integration in Meetings, Retreats, Off-Sites and more
MENTORSHIP TRAINING & LEADERSHIP DEVELOPMENT
● Mentoring Advisory Services & Resources
● Custom Curriculum and Content Development
● Program Development & Management
● Training
● Speaking
82

Employment Branding - Video Production
CULTURE & VALUES VIDEOS
Branded with Video Buffers, Logo, and Website on Endscreen and
Optimized on YouTube under Brand Channel
● Client & Employee Testimonials - 30-90 Seconds - Interviews &
Testimonies in one Review Reel for Website & Social Media
● Staff & Culture - Up to 90 Seconds - Showcase and Highlight
Employees and the Company Culture for Future Employees and
to Show Clients what they have to say about the Brand
● Brand Overview - Up to 120 Seconds - Sizzle Reel with B-Roll
Footage of Brand for Website & Social Media - Shot Onsite
● Social Media 30 - 60 second Spots - Facebook and Instagram
videos that tell a story and show a lifestyle to engage the
audience
See EBI Core Corporate Values Here
EMPLOYEE PHOTOS
Coordinate employee photos for headshots, events, & marketing
collateral. This is a project-based scope of work that will be bid on
separately based off on number of employees, timing of event, &
quantity of final photos are edited. Touch ups & photo editing is included
with uploading photos to the website.
● Headshots - Brand consistent photos of new employee headshots
can be captured on a Monthly or Quarterly cycle.
● Events - Photography and Videography for an event Sizzle /
Promo Reel for social media purposes, internal or external
distribution or promotion of the event in the future. Use and
promotion of the footage / assets is important to define to
capture appropriate footage for the narrative and promotion.
● Marketing Collateral - Whether for Employment Branding
to new prospects or current employees, to External Marketing
& Partnership opportunities, video & photo content is extremely
powerful at capturing and representing a company's culture.
83

Engaging SoCap’s Services
90-day Rolling Contracts
We offer the follower services on a 90-day rolling contract:
+ Email + Search Engine Optimization
+ Content Marketing + Social Media Management
+ Paid Ads + Review & Reputation Management
+ Fractional CMO + Employment Branding
Project Based Work
We offer the follower services as one-off projects with flexible payment schedules:
+ Copywriting + Photography & Videography
+ Branding & Graphic Design + Website Design & Development

Key Differentiators -
ABOUT SOCAP AGENCY
Benefits of working with SoCap:
+ NO Long-term Contracts, Instead 90-day Rolling Contracts
+ Conversion & Performance Oriented per Marketing Channel
+ SEO License & Direct Submissions to Search Engines (don’t “test” clients for methodology)
+ Google Certified Partner & Monthly Reports Tracking Progress of SEO Ranking Gains & Content Distribution
PROPRIETARY PRACTICES:
Conversion Focused Integrated Marketing 3-month Rolling Contracts Employer Branding
85

PORTFOLIO - RELEVANT WORK SAMPLES
Needing an Agency of Record to be able to bring their vision to life, VidaLuz
sought a partner that could build their brand foundation for their fund and
subsequent holistic and sustainable hotels, micro-communities, products, and
brand extensions. CASE STUDY...
VIDALUZ DEVELOPMENT
Seeking a facelift to present a more luxurious and user-friendly website for
guests, Steve Weaver came to us to be able to develop a stunning website
that not only drive more trip bookings but supports their partnering hotels
around the globe. CASE STUDY...
DREAM WEAVER DIVE AND TRAVEL
Hired by Green Peak, a human capital-focused company, to increase the
ability to attract top candidates from Harvard, Stanford and Wharton through
Employment Branding. Created full new website, Developed Careers Page,
culture videos, and content to drive engagement and inquiries. CASE STUDY...
GREEN PEAK PARTNERS

References - What they’re saying...
"SoCap has consistently amazed us with their creative talent and ability to authentically represent our brand. They gave a personality to our
marketing that truly reflects us to our clients and future consultants on the web, with videos, and brochures. We deal with Fortune companies
across the globe yet are continuously impressed with SoCap’s vision and execution. They are not the biggest, just the best."
JP Flaum - Green Peak Partners
“We have had an amazing experience with the SoCap team. From our initial conversations to our company launch it has been a great process.
We could not have done it without them. Eternally grateful.”
Brandon Stewart - Nereus Technology
“Having worked with SoCap as part of the LoDo District, Inc., I've been extremely impressed by their professionalism and creativity. With an
organization like ours, there is often many moving parts, and many individual board and committee members involved in any advertising
decision.
I know firsthand that this can sometimes be frustrating to a company, and in previous jobs, I've seen other marketing agencies buckle. Not so
with SoCap! They've been patient, innovative, and eager to work with us from day one, and their expertise with the new, young Denver is
unparalleled. The LoDo District is fortunate to be working with them, and we look forward to a long history together!”
Mindi Wardell - LoDo District
87

www.SoCapAds.com
We look Forward to working together!
info@SoCapAds.com
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