Read more about the story behind this design and it's status at http://www.impactgames.com/blog/

2. Get’em Grocery
A location based mystery recipe
scavenger hunt!
© 2012 ImpactGames

3. Get’em Grocery Overview
Player Objectives of the Game:
• Solve the Clues to find and unlock the Ingredients
• Unlock all the Ingredients to reveal the Mystery Recipe
• Earn a Reward of players choice for completing the Game
Business Objectives of the Game:
• Unique Marketing/Advertising Opportunity
• Increase time and familiarity with the store
• Increase impulse buying through extended shopping time
© 2012 ImpactGames

4. Get’em Grocery Motivation
Use Incentives to Broaden Adoption and Completion:
• Offering a food bank donation promotes community and
will appeal to certain demographics – could be offered by
store to local food bank or by broader sponsor who delivers
in bulk
• Offering a shopping discount on completion will appeal to
other demographics – Could be specific coupon or in store
coupon
• Allowing player to choose at the beginning of the
experience will increase the likelihood of completion
© 2012 ImpactGames

5. Get’em Grocery Diets
Easily create branched versions of recipes to engage all
dietary concerns!
In our Prototype we allow for:
•Omnivorous option
•Vegetarian option
* Depending on Recipe it could be expanded to Vegan,
Gluten Free
© 2012 ImpactGames

6. Get’em GroceryGameplay
Simple Game Play Mechanics:
1. Select an ingredient from the clue list
2. Find the food in the Grocery Store
3. Depending on the product, choose to input the produce
code or scan the barcode
4. Once you have the correct answer it will fill in the
answer
5. Solve all the clues to redeem reward and reveal the
recipe directions
© 2012 ImpactGames

7. Get’em Grocery Recipe
The Recipe Screen is the main game navigation screen.
Designed as a Recipe the ingredients you must find are
listed with amounts already included as an added clue.
Any ingredients that are dependent on the dietary
restrictions you chose will already be filled in. In this case
the player chose meat so the first ingredient is already
populated with ground beef.
Step 1 – Select an unanswered clue from the list
© 2012 ImpactGames

8. Get’em Grocery Clues
Step 2 - Solve the Puzzles
There are currently 3 types of clues that are intended to be
fairly simple and accessible to all level of players.
1. Pictograms (pictured) – Simple pictogram clues can be
deciphered to reveal the food objects by substituting
words for the pictures and deciphering the equation.
EX Scale – e + lion = Scallion.
2. Word Jumbles – Simple word jumbles where the letters
of the food object have been scrambled and you need
to reorder them to find the answer. EX COTA AUSCE =
Taco Sauce
3. Riddles – Simple riddles that need to be solved in order
to find the answer. EX A Spicy Dance = Salsa
© 2012 ImpactGames

9. Get’em Grocery Solving
Step 3 - find the answer to the puzzle and input
To see if your answer is correct you need to input the food
you think solves the clue. There are two different ways to
input your answer:
1. Barcode Scanner – Most food products will have a
barcode that the player can choose to scan.
2. Enter Produce # - For most fruits and vegetables there
is no barcode but there are produce codes on stickers
that the player can manually input.
© 2012 ImpactGames

10. Get’em Grocery Barcodes
Choosing to scan a barcode brings up a screen that access
the camera of your smartphone. The screen directs you to
orient the phone to insure the scanner captures the
product.
Once scanned the program searches the database to see if
the product you selected has been entered as a correct
answer or not and you proceed accordingly.
© 2012 ImpactGames

11. Get’em Grocery Produce #
Choosing to enter a produce code will bring up a simple
numeric keypad that will allow you to manually input the
number.
Once scanned the program searches the database to see if
the product you selected has been entered as a correct
answer or not and you proceed accordingly.
The question mark will give you guidance on where and
how to find a produce number.
© 2012 ImpactGames

12. Get’em Grocery Produce #
A simple help screen will guide people to finding the
Produce #
© 2012 ImpactGames

13. Get’em Grocery Hints
Step 4 - Try Again
Each type of puzzle has 3
different states allowing the
player to get help.
Pictograms (Pictured) – will
replace a part of the pictogram
with the answer each time you
fail until it displays the answer.
Word Jumbles – will put a
couple letters in the correct
place on each failure until the
answer is displayed.
Riddles – will display a new clue
each time until it finally displays
the answer.
© 2012 ImpactGames

14. Get’em Grocery Solved
Once you have successfully
solved the puzzle by scanning
or inputting the right product
we return a themed
congratulations.
This could be an opportunity
to advertise a certain brand of
product where applicable.
When you return to the
Recipe page the item will be
filled in on the ingredients list.
© 2012 ImpactGames

15. Get’em Grocery Completed
After completing the final ingredient the name of the recipe
will be revealed to you and you can now access the full
recipe or choose to redeem your reward.
© 2012 ImpactGames

16. Get’em Grocery Recipe
Viewing the full recipe will now
show you:
-The name of the recipe
-The full ingredients list
-The full directions
And will allow you to email the
recipe to yourself or others and
redeem your prize.
© 2012 ImpactGames

17. Get’em Grocery E-Mail
The email functionality will send an email with all of the
information allowing you to easily access your recipe in a
more usable format and/or print.
© 2012 ImpactGames

18. Get’em Grocery Redeem
The redeem option will allow
you to present this screen to the
cashier at a participating store
for an in store coupon on your
purchase or for a food bank
donation. The cashier will press
the redeem button when used
allowing each user only one
redemption per recipe.
There are several options for
engineering this depending on
the desired interaction.
Once redeemed the player will
not be able to access the
redeem screen again for this
recipe but will still be able to
access the full directions and
email functionality.
© 2012 ImpactGames

19. Get’em Grocery Partners
Game Requirement:
If there is to be ongoing content
the game will require a steady
stream of new recipes.
Recipe Provider Value:
Unique Marketing and Branding
Opportunity.
Recipe Provider Requirement:
Weekly or Monthly Recipe
© 2012 ImpactGames

20. Get’em Grocery Partners
Game Requirement:
- Stores willing to honor the
coupons or donation reward
component
Participating Stores Value
- Use it in marketing
- New customers through find a
participating store
- Increased sales from shoppers
Participating Store Requirement
- Offer some in store coupon in
association with the application
- Honor some food bank
donation in association with the
application (unless through
other sponsorship)
© 2012 ImpactGames

21. Get’em Partner Value
Game play increases time in
store and likelihood of impulse
purchasing
If player purchases items for recipe store
gains value of receipt.
© 2012 ImpactGames

22. Get’em Grocery Partners
Branded Sponsor Benefit
•Unique marketing and advertising opportunity
Branded Sponsor Requirement
•Cover hosting expense
•Cover game development per recipe
Monetization Options
•Advertising Overlays – Mobile Ads
• Integrated Product Advertising – On Clue Success
• App Sales – Potential freemium model w/one free recipe a month
w/purchase gain access to weekly recipe or broader library of recipes or
simply advertising free (layover ads not coupons and donations)
• Fee for being listed as participating store
© 2012 ImpactGames