1. Mercado Rodante (mer-ka-tho ro-don-teh) Spanish Noun
1. Hispanic central plaza where traveling vendors and local
residents gather to buy and sell, esp. provisions, livestock and
other necessities.
2. Crucial relationship building tool
70% are likely to purchase
brands with a strong presence at
Hispanic festivals & events
Often1st face-to-face interaction
with a retailer and brands
Build a personal relationship
with 10,000 Hispanic shoppers
in one day
◦ Source: Yankelovich/Cheskin Hispanic Monitor Study and Strategy Research Corp.
3. Only family-oriented Hispanic event
Free admission, free parking and
alcohol-free
More than 25,000 attended 2009
Designed to appeal to all 20
Spanish-speaking countries
Hispanics at all levels of
acculturation
5th consecutive year in Miami
October 24, 2010 at Tamiami Park
4. An event within an event - dedicated Publix plaza
◦ Publix booth, a passport stamp booth
◦ 12+ vendor booths
◦ Publix mini-stage
Dora the Explorer & SpongeBob SquarePants
appearances
◦ cultural performances
◦ vendor brand character performances
◦ other family entertainment
A JuntaHispana Passport destination
Visit Publix Mercado Rodante to win
◦ Personal computers
◦ Publix gift certificates, coupons for free products
6. Miami is largest Publix Hispanic
market
Miami DMA Hispanics spend $4.3
billion on food at home
Nickelodeon Hispanic Dora the
Explorer & SpongeBob Square Pants
61.4% of Hispanic families have
children under 17 years
◦ Source:Scarborough Research Scarborough USA+ R2 2004
JuntaHispana appeals to the diverse
Miami Hispanic market
7. Event radio, TV and Miami Hispanic newspapers
20,000 Event flyers in high density Hispanic areas
Publix signage at JuntaHispana main stage
Stage mentions at Publix mini-stage events
Publix Mercado Rodante is a passport destination
◦ Win personal computers with passport stamp
Publix flyers in tower displays-Miami division
Eblast up to 1.0 million South Florida Hispanic
households (event invitation & Publix flyer)
8. JuntaHispana provides event media support
All event design, production and execution
Coordinates sampling, warehousing, distribution,
booths, tents, tables, chairs
Includes Spanish-speaking staff for your booth
Mini-stage talent, producer and host
Insurance, permits, equipment, booths, etc.
PromoPoint Marketing delivers all Publix-specific
marketing
◦ Email marketing, in-store flyer, flyer display, etc
9. Your 10’ x 10’ booth at Junta Hispana event
◦ Includes Spanish-speaking staff of two
◦ Sampling, demonstrations and/or literature distribution
◦ Up to 10,000 samples distributed at each booth
½ Full-color ad in Publix Junta Hispana flyer
◦ Flyer with advertising, recipes and/or coupons
◦ Packed in shipper displays at all 251 Publix Miami division stores
(circ 225,000)
◦ Plus 25,000 at the Publix booth during Junta Hispana
Eblast email to 1.0 million homes near stores in
the Publix Miami division
◦ Click thru to a digital version of the flyer with ads, recipes and/or
coupons
10,000 Re-usable shopping bags handed out
◦ Bags showcase sponsoring brand logos
10. Eric Zitelli
Director of Client Solutions
PromoPoint Marketing
O 813-342-9559
C 813-335-2408
Eric.zitelli@PromoPointMarketing.com
Sue Bartlett
Senior Production Manager
PromoPoint Marketing
O 813-342-9437
Sue.Bartlett@PromoPointMarketing.com