A selection of content posted online to Capital Brewery's social media.

1. SOCIAL MEDIA CAMPAIGN CAPITAL
BREWERY 2016-CURRENT
ERICA FESTGE

2. OBJECTIVES
 Produce engaging content for existing online users
 Grow online following
 Influence on- and off-premise sales through informative and engaging posts
 Document annual events and special memories
 Execute client’s goals:
 Communicate upcoming beer releases, products, and company persona in a creative and authentic voice
 Reinvigorate the brand
 Connect with customers!

3. TO SEE ALL OF MY WORK, FOLLOW CAPBREW!
 CAPITAL BREWERY
 Facebook
 Instagram
 Twitter

4.  BREWERS V. BREWMASTER FLIGHT NIGHT Isthmus
Madison Craft Beer Week 2019 – Capital Brewery Exclusive
Event
 MY CONTRIBUTION:
 Design flight cards and beer description sheet
 Coordinate production schedule with Brewers and Brewmaster
 Procure beer descriptions from each Brewer
 Educate bar staff - new beer descriptions
 Execute and document event

6. CAPITAL BREWERY BLOCK PARTY 2018 & 2019

12. GROWTH RESULTS
 Facebook:
 +3,000 organic likes (18.5K > 22.5K)
 Twitter:
 average 10.7K impressions/month
 Instagram:
 +2,000 organic followers (2,200-4,219)
 Capital Brewery Fan Club (Mailchimp)
 +300 subscribers