Ericsson’s latest service-enablement offering is the generator that feeds the official event apps with data in real time, and enables an immersive viewing experience for spectators anywhere. By ingesting all the different types of data associated with the championships, like live TV streams, location data and real-time positioning information from skiers as they race, the system can create an enriched context for all event content. By exposing this premium content in the form of an application programming interface (API), this offering allows event data to be separated completely from application and functionality – reducing development time and increasing re-usability.