Ericsson Zero Touch WCDMA – driving smartphone growth on auto.

1. Great potential
Catch the next wave
3
1
3.6 BILLION MBB SUBSCRIPTIONS 2015
MBB SUBSCRIPTIONS
Developed countries - 87%
Developing countries - 39%
touch
Zero
WCDMA
ONLINE
OFFLINE
100 Million People
(Rounded Values)
larger area coverage
compared to LTE by 2021
will have a WCDMA/HSPA
capable device by 2021
will be covered by WCDMA/HSPA
mobile broadband networks
in 2021
50%
>50%
70%
>90%
WCDMA
IS THE
FOUNDATION
2
8.000
6.000
4.000
2.000
2015
3.6
BILLION
7.7
BILLION
2021
APAC CEMA WE NA LA
GSM/EDGE
WCDMA/HSPA
LTE
2014 2014 20142021 2021 2021
~90%
~95%
~65%
~40%
~75%
>90%
Wcdma SEAMLESS SMARTPHONE
EXPERIENCE VOICE & DATA
performance,
efficiency and
innovation
TO ADDRESS THE SUBSTANTIAL POTENTIAL
PERFORMANCE, EFFICIENCY AND INNOVATION
IN WCDMA ARE FUNDAMENTAL.
4
2X
3X
FLOW OF
USERS
ZERO
TOUCH
IMPROVED
PERFORMANCE
INCREASED
EFFICIENCY
Zero Touch
Period
Latest SW
Release
Deploy
features
Gold
Standard
Widest global
reach retained
GSM/EDGE
LTE
WCDMA/HSPA
Improved user
experiences and
faster networks
Mass market MBB
& seamless smart-
phone experience
60%HSPA INNOVATION
MBB EXPANDER
TCO
SAVINGS
ANTENNAS
SITE POWER
TRANSPORT
MICROWAVE
Minimize
service impact
Maximize re-
use of existing
equipment
INTELLIGENT ANTENNA SHARING
4XREUSE
2X
2X
3X
The
Coverage
Cell
Edge Rate
Faster Time
to Content
HSPA Innovations
CREATE MOBILE BROADBAND COVERAGE WITH INTELLIGENT
ANTENNA SHARING ON GSM - ONLY SITES
of world population
still lack Internet access
+4.1
BILLION
WORLD POPULATION COVERAGE BY TECHNOLOGY
Ericsson Unique
Features
Ericsson
recommended settings
SEMI-ACTIVE
STATE
ATTACHED
STATE
ACTIVE STATE