1. Serve the next wave | Public | © Ericsson AB 2016 | September 2016 | Page 1
serve
the next
Wave
of world population still
lack Internet access
>50%

2. Serve the next wave | Public | © Ericsson AB 2016 | September 2016 | Page 2
Connect 2020 AGENDA
50% of population in developing markets should have internet access
2.5
SUBSCRIPTIONS
ONLINE TODAY
Source: ITU & Ericsson Mobility Report, June 2016
1-10 $
in ARPU range
Billion
700
Million
NEW
USERS
BY 2020

3. Serve the next wave | Public | © Ericsson AB 2016 | September 2016 | Page 3
THECHALLENGE
Deliver outstanding user
experience
Ensure sustainable coverage
growth using Ericsson tools
PERFORMANCE INNOVATION EFFICIENCY
Build cost efficient
MBB coverage
2 31
THECHALLENGE
THECHALLENGE

4. Serve the next wave | Public | © Ericsson AB 2016 | September 2016 | Page 4
Speed makes the difference
20x improved User experience
GSM/EDGE
3G
4G
42 sec
1.3 sec
GSM to MBB
makes a big
difference
1.8 sec

5. Serve the next wave | Public | © Ericsson AB 2016 | September 2016 | Page 5
2x accelerated ROI with
ericsson exclusive tools
Place the investment
where it makes the most difference

6. Serve the next wave | Public | © Ericsson AB 2016 | September 2016 | Page 6
40% TCO Savings
A new suite of highly efficient solutions
Site
Management
Radio
Backhaul
Enclosure
Baseband
Software 17A
Ericsson
Radio
System
Baseband 52
MINI-LINK
6651
Radio 2219
Ericsson Site
Controller
MINI-LINK
6363
Enclosure Portfolio
Management
System
AIR 2488Psi Coverage
SW

7. Serve the next wave | Public | © Ericsson AB 2016 | September 2016 | Page 7
Unleash The next billion
Connect the unconnected – bring mobile broadband to everyone
USER
EXPERIENCE
ACCELERATED
ROI
2X
TCO
SAVINGS
20X 40%
PERFORMANCE
Enable Mobile
Broadband
INNOVATION
Ericsson Exclusive
Methods & Tools
EFFICIENCY
Ericsson Radio
System Portfolio