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Seventy seven society
sketches & statistics
An evangelist’s perspective on the Networked Society Q2 2014
Public | © Ericsson AB 2014 - All rights reserved
#SocietyShaping
#IndustryInnovations
#DeviceDiversification
#UnlockingUsers
#VersatileVideo
#NetworkNovelties
#BoldBusinessmodels
› Versatile visualizer
› Broad(band) blogger
› Whiteboard wizard
› Picturesque photographer
› Alliteration aficionado
› Movie maker
› Kinetic keynoter
Ericsson evangelist #7
What?Who?
@OneLinders
Public | © Ericsson AB 2014 - All rights reserved
› Stories sweeping seven selected scenarios
– This compilation is covering a brief subset of possible Network Society topics shaping the future.
› Challenge creative conclusions constructively
– The material is not designed to provide answers, rather to trigger your own thoughts in key areas.
› Finding figures framing fantastic future
– In an ambition to back up stories with relevant facts, references are inserted into new contexts.
› Extensive evangelist experimentation enable errors
– This material represent early stage work, with a possibility of errors introduced by the author
› Advanced alliteration adoption affect accuracy
– Titles have been adjusted to fit a target format, where certain word selections can be questioned
› Creative comrades crucial contributors
– This compilation would not have been possible without key contributions from industry colleagues.
Digital delivery disclaimer
#Societyshaping
Major society shifts as the world gets more networked & connected
Public | © Ericsson AB 2014 - All rights reserved
Phoneomenal phobia present
The biggest phobia in the
world? ‘nomophobia’ -
The fear of being without
your mobile affects 66% of
us [in the UK in 2012].
Source: Mail Online & SecurEnvoy, May 2012
74% of respondents are
projected to confess to
‘nomophobia’ in 2014.
Source: Netbiscuits, December, 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Manage Mega-city Movement
By 2025 630Mn people will
live in 40 Megacities.
Source: Ericsson ConsumerLab, 2013
An additional 400Mn will live
in 5-10Mn sized cities.
Source: Ericsson ConsumerLab, 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
mobile marketing miracle
Smart social marketers think
mobile first.
Source: Unified Social , 2013
50% of all internet access by your
customers is done via a mobile
device, yet all your beautiful
websites you have spent years
perfecting are now a real pain for
your audience to view on their
mobile device.
Source: Explore B2B, December 2012
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Mobile money materializing
Carrier [at&t, Verizon, Sprint]
backed ISIS mobile payment
systems rolls out nationwide
[in the US].
Source: The Verge, November 2013
US Mobile Payments expected to
reach $90 Billion by 2017.
Source: Forrester, January 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Cloud connected communities
Need for cloud services to support
mobility and the ability for
continuous innovation to drive
competitive advantage.
Source: NorthBridge, 2013
People in their 20’s and 30’s, the
best & the brightests coming out of
universities, the vast majority of them
want to be in a cool urban core in a
hip city.
Source: Better Cities and Towns , December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Creative collaborations coming
Today’s fast-paced marketplace
requires mutually beneficial
partnerships to leverage creativity ,
experience, and resources, with right-
and left-brain thinkers , that can help
you arrive at a solution in less time.
Source: Fast Company and Bob Mudge, 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
eco-system experimentations
OpenStack is more than just
software, it's a community and
platform ecosystem.
Source: OpenStack 2013
Public | © Ericsson AB 2014 - All rights reserved
Ericsson's new lab aims to open the
door for OpenDaylight, SDN
applications.
Source: FierceWireless, February 2014
Public | © Ericsson AB 2014 - All rights reserved
Complete city coverage
With 100kps at cell edge you can
send texts and make voice calls. -
Source: Ericsson, September 2013
At 1Mbps in the mid-cell you are in
browsing, IM and audio steaming
in terms of your app coverage.
Source: Ericsson, September 2013
At 10Mbps close to the site your App
Coverage is full video streaming.
Source: Ericsson, September 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Frequency fuelled future
Countries with heavy mobile
broadband usage such as the
US, South Korea, and Japan
are on track to need 1,000 MHz
of spectrum by 2017.
Source: Infonetics, Mobile spectrum market highlights, ’13
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Connected city cradle
For every 1k connections 80
new jobs are created.
Source: Ericsson & Arthur D. Little
Oslo and Copenhagen are the
only cities with 90% probability of
receiving 1Mbps downlink
speeds.
Source: Ericsson, October 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Daunting digital divide?
15% of American adults do
not use the internet at all,
and another 9% of adults use
the internet but not at home.
Source: PEW Internet Research, Digital Divide, 2013
In India and Indonesia,
the smartphone is now
the primary internet device.
Source: Ericsson ConsumerLab, December 2013
Public | © Ericsson AB 2014 - All rights reserved
#Industryinnovations
Innovations within/between industries to capture full potential
Public | © Ericsson AB 2014 - All rights reserved
Innovation inspired industries
Smart City Market Likely to
be $1.565 Trillion by 2020.
Source: Frost & Sullivan, September 2013
For the past 200 years per-capita
GDP growth has averaged 2% per
year, however, it is slowing due to
aging demographics and fewer
workers.
Source: Windriver, 2012
Public | © Ericsson AB 2014 - All rights reserved
Office outsourcing oomph
70% of mobile professionals will
conduct their work on personal
smart devices by 2018.
Source: Gartner, 2013
Internal private cloud (35%) cloud
provider assesments/Strategy
planning (33%) and infra-structure-
(33%) & software-as-a-servce are the
top-4 cloud [enterprise] projects now.
Source: Forbes, September 2013
Public | © Ericsson AB 2014 - All rights reserved
Smartphone savvy stadiums
From providing live match stats,
pre-match build-up, action replays,
competitions, being able to order
your halftime refreshments, live
betting, man-of the-match voting,
local transport updates ... The
opportunities are endless.
Source: Richard Cook & Connected Everywhere May 2013
Public | © Ericsson AB 2014 - All rights reserved
Magazines' multimedia move
Newsweek Quits Print after 79
Years, the title will be digital only
Source: Wall Street Journal, October 2012
50% of tablet owners prefer
to read news, magazines and
Books on screen rather than
paper
Source: Price Waterhouse Coopers, 2013
Public | © Ericsson AB 2014 - All rights reserved
Teaching through tablets
Los angeles students gets
iPADs, crack firewall, play
games [all in 2 weeks]
Source: Associated Press, October 2013
Los angeles unified school
district launches its drive to
equip every [undergraduate]
student [650 000] with iPADs
Source: Los Angeles Times, August 2013
Public | © Ericsson AB 2014 - All rights reserved
Prime put parcel pressure!
The $79 annual charge for
Amazon prime includes free
two-day shipping.
Source: Amazon , 2013
The company [UPS] expects
to ship 132 million parcels
globally during the week before
Christmas [2013] alone
Source: Bllomberg Business week, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Connected care clout
38% of young couples/
parents would use a
connected food and
medicine service that
provides real-time
consumption updates from
daycare and elderly care
centers every day.
Source: Ericsson, 2013
Public | © Ericsson AB 2014 - All rights reserved
generate green granular grid
In Canada, 7 Million households
already [2012] use smart meters
Source: GSMA and PwC, Connected living study 2012
In developed markets, over 100
million smart meters will be
installed next 5 years [by 2017]
Source: GSMA and PwC, Connected living study 2012
Public | © Ericsson AB 2014 - All rights reserved
Half-hearted hotel hotspots
There are four ways your hotel
is currently losing revenue
because of poor WiFi. Lost
bookings, waived fees, corporate
events cancellations & few
returning guests
Source: Moonblink, August 2013
Public | © Ericsson AB 2014 - All rights reserved
Restaurants real rewards
72% of smartphone users expect mobile applications to transform
the restaurant experience within 3 years, up from 18% in 2013.
Source: Ericsson ConsumerLab, 10 hot consumer trends 2013
Restaurant ordertaking cloud software solutions can be
introduced from $39/month for a single tablet configuration
Source: POSlavu, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Leverage lavish Lego lessons
There are now [2012] some eighty
lego bricks for every man, woman
and child on the planet.
Source: Brick by Brick, 2013
In 2012 lego reported a five-year
average annual sales growth of
24% and annual profit growth
of 40%.
Source:Brick by Brick, 2013
#Devicediversification
Networked devices where connectivity enable superior user values
Public | © Ericsson AB 2014 - All rights reserved
Swift
smartphone
saturation
The South Korean connected
device market either already is,
or will soon be, the first in the
world to reach [smartphone]
saturation
Source: Flurry, October 2013
78% of US adults with annual
income of $75 000 and over
have smartphones toda
Source: Price Waterhouse Coopers, 2013
Public | © Ericsson AB 2014 - All rights reserved
Terrific
tablet tide
About 34% of Americans
now own a tablet device
Source: PEW Research Centers Internet study 2013
475 000 native iPAD apps
has been launched
Source: Apple Wikipedia, October 2013
iPAD is for evening,
iPhone is for late night
Source: Flurry, August 2013
Public | © Ericsson AB 2014 - All rights reserved
Useful
Ultrabooks
unveiled
178M Ultrabooks expected to
be shipped in 2016, up from
21.5Mn in 2012.
Source:Statista, 2013
This year [2013], the company's
[Intel] new Haswell CPUs are
poised to actually give those
touchscreen computers the
battery life and graphics
power they desperately need
Source: The Verge, July 2013
Public | © Ericsson AB 2014 - All rights reserved
Gamers get
great gear
Sony Playstation 4 sales pass
1Mn units day one
Source: Computerworld, November 2013
On average gaming is the third
most popular smartphone
acitivt y (5.9 hours per month)
Source: Ericsson, November 2013
Grand theft auto 5 makes
$800M in day one
Source: IGN, November 2013
Public | © Ericsson AB 2014 - All rights reserved
Point-and-
shoot penalty
Sony QX – lens shaped camera
with WiFi smartphone snap-on
Source: Sony, 2013
Worldwide camera sales
declined 43% YoY in 2013
Source: CIPA, August 2013
Public | © Ericsson AB 2014 - All rights reserved
Connected car
concoction
2014's battle for dashboard
supremacy: Apple's CarPlay vs.
Google's OAA vs. MirrorLink
Source: CNET, March 2014
Collaborative business models
need to be developped between
operators and [vehicle] OEMs
Source: Telefonica and Machina Research, June 2013
Public | © Ericsson AB 2014 - All rights reserved
Wireless
wearable
world
The worldwide revenues for
wearable electronic devices, apps
and services is anticipated to be
$1.6B this year [2013], increasing
to $5B in 2016.
Source: Gartner, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Sensors
simplifying
society
56% of Hospitals provide you
with sensors for remote
proactive healthcare by 2016
Source: Ericsson ConsumerLab, December 2013
66% of doors will recognize
you and open automatically by
2016
Source: Ericsson ConsumerLab, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Machines'
multimedia
migration
The number of cellular M2M
connections in industrial
automation applications will grow
from 2.5 million connections at the
end of 2013 to 7.1 million
connections by 2018
Source: Berg Insight, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Superb
Surveillance
solutions
IP/network video surveillance
market would be growing by
almost four fold in terms of
revenue by the end of 2018.
Source: Research & Markets , November 2013
Public | © Ericsson AB 2014 - All rights reserved
Bring Best
batteries!
Large bright screens, wifi,
bluetooth and GPS often root
cause for shortened smartphone
battery life
Source: Multiple sources
The largest battery packs now
comes with a massive 14 000
mAh battery [6 phone charges]
Source: Oh Gizmo, December 2013
#Unlockingusers
Transformation of user behaviors in different demographic groups
Public | © Ericsson AB 2014 - All rights reserved
Smartphones surrounding sleep
A recent study found that 95% of
those surveyed reported using
electronic devices right before
sleep
Source: National Sleep Foundation , November 2013
39% of Americans use their
cellphones on a nightly basis
Source: National Sleep Foundation , November 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Astonishing App-etite arrived
Demand for new mobile services could
potentially transform all aspects of city life
Source: Ericsson ConsumerLab, 10 hot consumer trends 2014
Users predict an overall increase in
availability of such services by 25% [2014]
and a further 25% increase within 3 Years
Source: Ericsson ConsumerLab, 10 hot consumer trends 2014
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Expect experiences everywhere
39% of people in emerging markets
are content with [internet]
connectivity on the subway and just
29% in industrialized nations.
Source: Socialmediasatisfied, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Work wherever wireless works
Public | © Ericsson AB 2014 - All rights reserved
Work is not a place anymore,
it’s a state of mind.
Source: Appitive.com, July 2012
Smartphones and tablets have moved
from Executive toys to essential work
tools.
Source: Airwatch Connect Conference, August 2013
3% never send/receive work-emails or
have business discussions while on
vacation
Source: Appitive.com, July 2012
Public | © Ericsson AB 2014 - All rights reserved
Significant selfie syndrome
Public | © Ericsson AB 2014 - All rights reserved
’Selfie’ selected word of the year [2013]
Source: Oxford Dictionaries, November 2013
Every day, 300 million photos are uploaded to
Facebook. An additional 40 million go up on
Instagram, while Flickr sees 4.5 million.
Source: USA Today, June 2013
Public | © Ericsson AB 2014 - All rights reserved
Capture connected consumers!
Public | © Ericsson AB 2014 - All rights reserved
Consumers who engage with brands
via social media demonstrate a deeper
social commitment to those brands
and spend 20-40% more than other
consumers.
Source: Bain & Company , 2013
Public | © Ericsson AB 2014 - All rights reserved
Teenagers txt, tweet & Tumble
350M ”snaps” are sent everyday with
Snapchat.
Source: Altimeter Group & ABC news 2013
26% of teens name Twitter as their most
important social site
Source: Piper Jaffray 2013
61% of teenagers 13-18 years use Tumblr
Source: NextAdvisor 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Manage Millennials
36% of millenials were living with
mom and dad last year [2012]
Source: PWE Research, 2013
66% of hiring managers do not
believe College grads are ready
for the workforce.
Source: Braun Reasearch and Adecco, 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Park personal pin portfolio!
The average person unlocks his or
her phone 110 times each day.
Source: Time , October 2013
61% of people would like to use
fingerprints to unlock their phone
Source: Ericsson ConsumerLab, December 2013
74% believes biometric smartphones
will become mainstream during 2014
Source: Ericsson ConsumerLab, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Quantification quadrilemma
40% wants a smartphone that logs
walking, exercizing, sleeping, etc.
Source: Ericsson ConsumerLab, December 2013
56% would like a ring that keeps track
of blood pressure and pulse.
Source: Ericsson ConsumerLab, December 2013
59% wants a wristband that logs
walking, sleeping, etc.
Source: Ericsson ConsumerLab, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Some skip social society
73% of US on-line adults use social
networks
Source: PWE Research, 2013
71% use Facebook, more than
LinkedIn, Pinterest & Twitter combined
Source: PWE Research, 2013
42% of online adults in the country
[US] use multiple social Networks
Source: PWE Research, 2013
Public | © Ericsson AB 2014 - All rights reserved
#Versatilevideo
Video replacing texts & pictures as the universal information carrier
Public | © Ericsson AB 2014 - All rights reserved
More
Multi-screen
momentum
19% of total global streamed
TV & video time is spent on
phones or tablets
Source: Ericsson ConsumerlLab December 2013
80% of C-level executives in
the USA state that multi-
screen is critical or very
important to their strategy
Source: Netbiscuits, 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Fantastic
Four-K future
Ultra HD TV [4k] panel
shipments are expected to
surpass 26 million units in
2014, up from about 2.7 million
units in 2013.
Source: Digitimes, November 2013
Most entry-level ULTRA HD TV
[4k] panels shipped in 2014 will
be sized 39-49in while high-
end units will be 55-85 in.
Source: Digitimes, November 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Second screen
support
standard 75 percent of smartphone
and tablet users are
engaging with second screen
content more than once a
month as they watch TV. And
about half of those people
are engaged with second
screen content daily—
that’s about 50 million
people [in the US]
Source: Nielsen, 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Duo dominate
downstream
Netflix (31.6%) holds its
ground as the leading
downstream application in
North America and together
with YouTube (18.6%)
accounts for over 50% of
downstream traffic on fixed
networks.
Source: Sandvine , 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
YouTube yield
youngster
yeah!
67% of U.S. Viewers are
between the ages of 18-34
Source: Social Times, July 2013
More than 1 billion unique
visors visit youtube each
month
Source: Google July 2013
Pewdiepie [Swedish video
game commentator] is the
most subscribed Youtube
channel [by the end of 2013]
Source: Wikipedia & Google, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Marketers
master mini
MPEG! [Old Spice] Team members
were trolling for “manly”
questions, looking for props,
writing copy, and filming on
the fly.
186 videos were posted in 2
½ days with 34 million views
in a week and 1.2 billion
impressions in a month.
Source: Social Media Club of Dallas, October 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Command
crafted
community 38% view video clips
recommended by their
friends several times a
week
Source: Ericsson ConsumerLab, December 2013
22% recommend video
clips to their friends
several times a week
Source: Ericsson ConsumerLab, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Bold broadcast
boost
Video cameras placed inside
the cars and at trackside will
carry video to IndyCar
teams for new perspectives
on the action incorporated
with the race broadcast.
Source: ComputerWorld & Verizon, May 2014
Global LTE Broadcast
[eMBMS] market game
changer for Mobile Video
and TV in the post 4G-ERA
Source: Research MOZ, July 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Digital
download
doomed? For the first time ever, peer-to-
peer file sharing has fallen
below 10% of total traffic in North
America
Source: Sandvine, November 2013
People who watch [own
recorded broadcast TV] on-
demand media more than weekly
drop form 47% (2011) down to
31% (2013).
Source: Ericsson ConsumerLab, TV&Media August 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Packaged
programming
pressure About 5 million people ended
their Cable and broadband subs
between the beginning of 2010
and the end of this year [2013]
Source: Business Insider, November 2013
The broadcast TV business model
will continue to experience
significant changes, and TV will
become more interactive and
customized for individual
consumers during the five years to
2018
Source: RapidTVNews & IBIS World, September 2013Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Universal
ultraviolet
use?
Sony launch 4K movies
priced at $7.99 for 24h use
Source: Sony & The Verge September 2013
15Million registered
users in 6 countries
Source: ScreenDigest October 2013
Soon everybody will use
ultraviolet to watch
movies on-the-go
Source Business Insider, February 2013
Public | © Ericsson AB 2014 - All rights reserved
#Networknovelties
Transformation to mobile and cloud centric network architectures
Public | © Ericsson AB 2014 - All rights reserved
powerful
performance
play
Network performance is the
principal driver [24%] for [US]
mobile broadband customer
loyalty
Source: Ericsson ConsumerLab, June 2013
US consumers experience least
n/w performance problems in
the world, 14% daily and 38%
weekly
Source: Ericsson ConsumerLab, June 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Adopt
Audacious
architectures
The shift toward software-
defined networking (SDN) will
entail a 10-year process, but
the migration is already
beginning and will ramp up
even more during 2014
Source: Strategy Analytics , December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Awesome
airwave
aggregation
Telstra and Ericsson
successfully demonstrated
speeds up to 300 Mbps with
LTE Advanced Carrier
Aggregation of 40 MHz over
1800 MHz band and 2600 MHz
bands on Telstra's live
commercial network
Source: Telstra & Ericsson, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
WiFi widen
Wireless world
Sales of consumer devices
compatible Wi-Fi 802.11ac,
including routers and gateways,
will grow and surpass one
billion units by the end of 2015
Source: Strategy Analytics , June 2013
Wi-Fi offload powering a 5th of
extra mobile data capacity
Source: Wireless Broadband Alliance , November 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Dots deliver
differentiation
At present more than 70
percent of mobile traffic is
generated indoors
Source: Ericsson, September 2013
It [DOT] can be deployed 70
percent faster than current
[DAS] solutions and reduces
cabling costs by 60 percent
Source: Ericsson, September 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Wiberhoods
wow weak
wires!
LA wants to bring fiber Internet
to all 3.5 million residents
and businesses [with a $3-5B
investment]
Source: Slash Gear, November 2013
180 Out Of 202 Kansas City
‘Fiberhoods’ Reach Their
Google Fiber Pre-Registration
Goals [5-25%]
Source: TechCrunch, September 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Crossing
carrier cloud
chasm
Open stack foundation have 9
500 members in 100 countries
from 850 different organizations
Source: OpenStack Foundation , January 2014
In 2014 we will start to see just
who has the advantage and who
doesn’t, what gets commoditized
and what doesn’t.
Source: Telecom Ramblings, January 2014
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Virtualized vs.
virtualizeable
Global service provider NFV
market expected to reach $8BN
by 2019
Source: SNS Research, October 2013
Although much of the excitement
about virtualization has focused
on the cost-cutting it enables, the
real value comes from
business agility
Source: Ziff Davis Enterprise 2007 Virtualization Summit
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Collapse,
converge &
consolidate
86% of operators see optical
transport as an SDN target
domain
Source: Infonetics , 2013
48% of operators see SDN and
NFV for Metro aggregation
2015 & beyond
Source: Infonetics , 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Aggressive
android app
attacks
From January to July of this
year [2013] 718 000 malicious
or high risk apps where
distributed in the android mobile
platform.
Source: Trend Micro, 2013
Android apps accounted for
79% of all malware last year
[2012]
Source: F-secure, 2013
Public | © Ericsson AB 2014 - All rights reserved
Public | © Ericsson AB 2014 - All rights reserved
Data delivering
delicious
details
The market for big data will
reach $16.1B in 2014, growing
6 times faster than the overall
IT market.
Source: IDC, December 2013
Public | © Ericsson AB 2014 - All rights reserved
#Boldbusinessmodels
Business model innovations inter/intra affected industries
Public | © Ericsson AB 2014 - All rights reserved
Control
consumption &
charges
48% regularly use apps to get
information about their data
consumption
Source: Ericsson ConsumerLab, December 2013
While 38% just want to know
how much data they use, 28%
want to make sure they are
billed correctly
Source: Ericsson ConsumerLab, December 2013
Public | © Ericsson AB 2014 - All rights reserved
Smashing
Shared
service-plans
60% of smartphone owners
want a single data plan for
their devices
Source: Startegy Analytics, August 2013
36 per cent of Verizon’s
customers using it [shared
data plan] just 12 months
after launch
Source: Australian Financial Review, October 2013
Public | © Ericsson AB 2014 - All rights reserved
Eat
everything
everywhere
All-you-can eat voice and text
for one phone line starting at $50
per month [from Sprint]
Source: CNET & Sprint, July 2013
Attaching a data bucket to each
smartphone line costs an extra
$30 per month which to be fair
includes unlimited access
Source: CNET & Sprint, July 2013
Public | © Ericsson AB 2014 - All rights reserved
roaming
revenues
reviewed
[T-Mobile] brings international
unlimited data and texting
while travelling in 100 countries
Source: InfoMobile, October 2013
Americans take about 55
million trips to destinations
outside the U.S. every year
Source: InfoMobile, October 2013
Public | © Ericsson AB 2014 - All rights reserved
Turn to third
trajectory
Before Telco's can reap benefits
from on-line subscribers, they
are faced with an enormous
challenge. Traffic from dial-up
calls are overwhelming the
PSTN.
Source: Nortel Whitepaper, 1999
>50% of mobile data traffic
will come from video in
2019.
Source: Ericsson Mobility report, November 2013
Public | © Ericsson AB 2014 - All rights reserved
Turn traffic to
treasure
Total monthly smartphone traffic
over mobile networks will
increase around 10 times
between 2013 and 2019.
Source: Ericsson Mobility Report, November 2013
Fixed data traffic CAGR will be
around 25 percent between 2013
and 2019. However, in absolute
volume, fixed data traffic will
remain dominant
Source: Ericsson Mobility Report, November 2013
Public | © Ericsson AB 2014 - All rights reserved
Subscription
selling surge!
Adobe extend $10 photoshop
Creative cloud subscriptions
to everyone.
Source: WebProNews, November 2013
Adobe creative cloud
surpasses 1Mn subscriptions
Source: TechCrunch, October 2013
Public | © Ericsson AB 2014 - All rights reserved
Trifling
transaction
treasure
Currently [Mobile data] users
are largely encouraged to buy
data allowances
Source: BusinessTech by MyBroadband, February 2013
Amadeus operates under
a transaction-based business
model that offers Its solutions
to virtually all players in the
travel industry
Source: Amadeus, February 2013
Public | © Ericsson AB 2014 - All rights reserved
Models making
M2M materialize
M2M average revenues per
user are typically significantly
less (below 10 per cent) of
what operators achieve from
their handset customers
Source: Jasper Wireless, May 2012
Public | © Ericsson AB 2014 - All rights reserved
Crowd funding
= creative cash
An estimated $5.1Bn have
been raised through crowd
funding this year [2013], nearly
twice as much as in 2012
Source: Entrepreneur & Massolution , December 2013
Public | © Ericsson AB 2014 - All rights reserved
Bitcoin buoyed
boldly
B
The price of the digital
currency [Bitcoin]
fluctuated between $13
and $1,147 [in 2013]
Source: CoinDesk, January 2014
Public | © Ericsson AB 2014 - All rights reserved
› Blogs: Ericsson Networked society blog, www.peter-linder.com
› Tweets: @Ericsson, @Networked_Soc, @OneLinders
› Videos: www.youtube.com/ericsson
› Presentations: www.slideshare.net/ericsson
Stay society savvy!
Public | © Ericsson AB 2014 - All rights reserved
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Seventy seven society sketches & statistics

  • 1. Seventy seven society sketches & statistics An evangelist’s perspective on the Networked Society Q2 2014
  • 2. Public | © Ericsson AB 2014 - All rights reserved #SocietyShaping #IndustryInnovations #DeviceDiversification #UnlockingUsers #VersatileVideo #NetworkNovelties #BoldBusinessmodels › Versatile visualizer › Broad(band) blogger › Whiteboard wizard › Picturesque photographer › Alliteration aficionado › Movie maker › Kinetic keynoter Ericsson evangelist #7 What?Who? @OneLinders
  • 3. Public | © Ericsson AB 2014 - All rights reserved › Stories sweeping seven selected scenarios – This compilation is covering a brief subset of possible Network Society topics shaping the future. › Challenge creative conclusions constructively – The material is not designed to provide answers, rather to trigger your own thoughts in key areas. › Finding figures framing fantastic future – In an ambition to back up stories with relevant facts, references are inserted into new contexts. › Extensive evangelist experimentation enable errors – This material represent early stage work, with a possibility of errors introduced by the author › Advanced alliteration adoption affect accuracy – Titles have been adjusted to fit a target format, where certain word selections can be questioned › Creative comrades crucial contributors – This compilation would not have been possible without key contributions from industry colleagues. Digital delivery disclaimer
  • 4. #Societyshaping Major society shifts as the world gets more networked & connected
  • 5. Public | © Ericsson AB 2014 - All rights reserved Phoneomenal phobia present The biggest phobia in the world? ‘nomophobia’ - The fear of being without your mobile affects 66% of us [in the UK in 2012]. Source: Mail Online & SecurEnvoy, May 2012 74% of respondents are projected to confess to ‘nomophobia’ in 2014. Source: Netbiscuits, December, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 6. Public | © Ericsson AB 2014 - All rights reserved Manage Mega-city Movement By 2025 630Mn people will live in 40 Megacities. Source: Ericsson ConsumerLab, 2013 An additional 400Mn will live in 5-10Mn sized cities. Source: Ericsson ConsumerLab, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 7. Public | © Ericsson AB 2014 - All rights reserved mobile marketing miracle Smart social marketers think mobile first. Source: Unified Social , 2013 50% of all internet access by your customers is done via a mobile device, yet all your beautiful websites you have spent years perfecting are now a real pain for your audience to view on their mobile device. Source: Explore B2B, December 2012 Public | © Ericsson AB 2014 - All rights reserved
  • 8. Public | © Ericsson AB 2014 - All rights reserved Mobile money materializing Carrier [at&t, Verizon, Sprint] backed ISIS mobile payment systems rolls out nationwide [in the US]. Source: The Verge, November 2013 US Mobile Payments expected to reach $90 Billion by 2017. Source: Forrester, January 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 9. Public | © Ericsson AB 2014 - All rights reserved Cloud connected communities Need for cloud services to support mobility and the ability for continuous innovation to drive competitive advantage. Source: NorthBridge, 2013 People in their 20’s and 30’s, the best & the brightests coming out of universities, the vast majority of them want to be in a cool urban core in a hip city. Source: Better Cities and Towns , December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 10. Public | © Ericsson AB 2014 - All rights reserved Creative collaborations coming Today’s fast-paced marketplace requires mutually beneficial partnerships to leverage creativity , experience, and resources, with right- and left-brain thinkers , that can help you arrive at a solution in less time. Source: Fast Company and Bob Mudge, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 11. Public | © Ericsson AB 2014 - All rights reserved eco-system experimentations OpenStack is more than just software, it's a community and platform ecosystem. Source: OpenStack 2013 Public | © Ericsson AB 2014 - All rights reserved Ericsson's new lab aims to open the door for OpenDaylight, SDN applications. Source: FierceWireless, February 2014
  • 12. Public | © Ericsson AB 2014 - All rights reserved Complete city coverage With 100kps at cell edge you can send texts and make voice calls. - Source: Ericsson, September 2013 At 1Mbps in the mid-cell you are in browsing, IM and audio steaming in terms of your app coverage. Source: Ericsson, September 2013 At 10Mbps close to the site your App Coverage is full video streaming. Source: Ericsson, September 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 13. Public | © Ericsson AB 2014 - All rights reserved Frequency fuelled future Countries with heavy mobile broadband usage such as the US, South Korea, and Japan are on track to need 1,000 MHz of spectrum by 2017. Source: Infonetics, Mobile spectrum market highlights, ’13 Public | © Ericsson AB 2014 - All rights reserved
  • 14. Public | © Ericsson AB 2014 - All rights reserved Connected city cradle For every 1k connections 80 new jobs are created. Source: Ericsson & Arthur D. Little Oslo and Copenhagen are the only cities with 90% probability of receiving 1Mbps downlink speeds. Source: Ericsson, October 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 15. Public | © Ericsson AB 2014 - All rights reserved Daunting digital divide? 15% of American adults do not use the internet at all, and another 9% of adults use the internet but not at home. Source: PEW Internet Research, Digital Divide, 2013 In India and Indonesia, the smartphone is now the primary internet device. Source: Ericsson ConsumerLab, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 17. Public | © Ericsson AB 2014 - All rights reserved Innovation inspired industries Smart City Market Likely to be $1.565 Trillion by 2020. Source: Frost & Sullivan, September 2013 For the past 200 years per-capita GDP growth has averaged 2% per year, however, it is slowing due to aging demographics and fewer workers. Source: Windriver, 2012
  • 18. Public | © Ericsson AB 2014 - All rights reserved Office outsourcing oomph 70% of mobile professionals will conduct their work on personal smart devices by 2018. Source: Gartner, 2013 Internal private cloud (35%) cloud provider assesments/Strategy planning (33%) and infra-structure- (33%) & software-as-a-servce are the top-4 cloud [enterprise] projects now. Source: Forbes, September 2013
  • 19. Public | © Ericsson AB 2014 - All rights reserved Smartphone savvy stadiums From providing live match stats, pre-match build-up, action replays, competitions, being able to order your halftime refreshments, live betting, man-of the-match voting, local transport updates ... The opportunities are endless. Source: Richard Cook & Connected Everywhere May 2013
  • 20. Public | © Ericsson AB 2014 - All rights reserved Magazines' multimedia move Newsweek Quits Print after 79 Years, the title will be digital only Source: Wall Street Journal, October 2012 50% of tablet owners prefer to read news, magazines and Books on screen rather than paper Source: Price Waterhouse Coopers, 2013
  • 21. Public | © Ericsson AB 2014 - All rights reserved Teaching through tablets Los angeles students gets iPADs, crack firewall, play games [all in 2 weeks] Source: Associated Press, October 2013 Los angeles unified school district launches its drive to equip every [undergraduate] student [650 000] with iPADs Source: Los Angeles Times, August 2013
  • 22. Public | © Ericsson AB 2014 - All rights reserved Prime put parcel pressure! The $79 annual charge for Amazon prime includes free two-day shipping. Source: Amazon , 2013 The company [UPS] expects to ship 132 million parcels globally during the week before Christmas [2013] alone Source: Bllomberg Business week, December 2013
  • 23. Public | © Ericsson AB 2014 - All rights reserved Connected care clout 38% of young couples/ parents would use a connected food and medicine service that provides real-time consumption updates from daycare and elderly care centers every day. Source: Ericsson, 2013
  • 24. Public | © Ericsson AB 2014 - All rights reserved generate green granular grid In Canada, 7 Million households already [2012] use smart meters Source: GSMA and PwC, Connected living study 2012 In developed markets, over 100 million smart meters will be installed next 5 years [by 2017] Source: GSMA and PwC, Connected living study 2012
  • 25. Public | © Ericsson AB 2014 - All rights reserved Half-hearted hotel hotspots There are four ways your hotel is currently losing revenue because of poor WiFi. Lost bookings, waived fees, corporate events cancellations & few returning guests Source: Moonblink, August 2013
  • 26. Public | © Ericsson AB 2014 - All rights reserved Restaurants real rewards 72% of smartphone users expect mobile applications to transform the restaurant experience within 3 years, up from 18% in 2013. Source: Ericsson ConsumerLab, 10 hot consumer trends 2013 Restaurant ordertaking cloud software solutions can be introduced from $39/month for a single tablet configuration Source: POSlavu, December 2013
  • 27. Public | © Ericsson AB 2014 - All rights reserved Leverage lavish Lego lessons There are now [2012] some eighty lego bricks for every man, woman and child on the planet. Source: Brick by Brick, 2013 In 2012 lego reported a five-year average annual sales growth of 24% and annual profit growth of 40%. Source:Brick by Brick, 2013
  • 28. #Devicediversification Networked devices where connectivity enable superior user values
  • 29. Public | © Ericsson AB 2014 - All rights reserved Swift smartphone saturation The South Korean connected device market either already is, or will soon be, the first in the world to reach [smartphone] saturation Source: Flurry, October 2013 78% of US adults with annual income of $75 000 and over have smartphones toda Source: Price Waterhouse Coopers, 2013
  • 30. Public | © Ericsson AB 2014 - All rights reserved Terrific tablet tide About 34% of Americans now own a tablet device Source: PEW Research Centers Internet study 2013 475 000 native iPAD apps has been launched Source: Apple Wikipedia, October 2013 iPAD is for evening, iPhone is for late night Source: Flurry, August 2013
  • 31. Public | © Ericsson AB 2014 - All rights reserved Useful Ultrabooks unveiled 178M Ultrabooks expected to be shipped in 2016, up from 21.5Mn in 2012. Source:Statista, 2013 This year [2013], the company's [Intel] new Haswell CPUs are poised to actually give those touchscreen computers the battery life and graphics power they desperately need Source: The Verge, July 2013
  • 32. Public | © Ericsson AB 2014 - All rights reserved Gamers get great gear Sony Playstation 4 sales pass 1Mn units day one Source: Computerworld, November 2013 On average gaming is the third most popular smartphone acitivt y (5.9 hours per month) Source: Ericsson, November 2013 Grand theft auto 5 makes $800M in day one Source: IGN, November 2013
  • 33. Public | © Ericsson AB 2014 - All rights reserved Point-and- shoot penalty Sony QX – lens shaped camera with WiFi smartphone snap-on Source: Sony, 2013 Worldwide camera sales declined 43% YoY in 2013 Source: CIPA, August 2013
  • 34. Public | © Ericsson AB 2014 - All rights reserved Connected car concoction 2014's battle for dashboard supremacy: Apple's CarPlay vs. Google's OAA vs. MirrorLink Source: CNET, March 2014 Collaborative business models need to be developped between operators and [vehicle] OEMs Source: Telefonica and Machina Research, June 2013
  • 35. Public | © Ericsson AB 2014 - All rights reserved Wireless wearable world The worldwide revenues for wearable electronic devices, apps and services is anticipated to be $1.6B this year [2013], increasing to $5B in 2016. Source: Gartner, December 2013
  • 36. Public | © Ericsson AB 2014 - All rights reserved Sensors simplifying society 56% of Hospitals provide you with sensors for remote proactive healthcare by 2016 Source: Ericsson ConsumerLab, December 2013 66% of doors will recognize you and open automatically by 2016 Source: Ericsson ConsumerLab, December 2013
  • 37. Public | © Ericsson AB 2014 - All rights reserved Machines' multimedia migration The number of cellular M2M connections in industrial automation applications will grow from 2.5 million connections at the end of 2013 to 7.1 million connections by 2018 Source: Berg Insight, December 2013
  • 38. Public | © Ericsson AB 2014 - All rights reserved Superb Surveillance solutions IP/network video surveillance market would be growing by almost four fold in terms of revenue by the end of 2018. Source: Research & Markets , November 2013
  • 39. Public | © Ericsson AB 2014 - All rights reserved Bring Best batteries! Large bright screens, wifi, bluetooth and GPS often root cause for shortened smartphone battery life Source: Multiple sources The largest battery packs now comes with a massive 14 000 mAh battery [6 phone charges] Source: Oh Gizmo, December 2013
  • 40. #Unlockingusers Transformation of user behaviors in different demographic groups
  • 41. Public | © Ericsson AB 2014 - All rights reserved Smartphones surrounding sleep A recent study found that 95% of those surveyed reported using electronic devices right before sleep Source: National Sleep Foundation , November 2013 39% of Americans use their cellphones on a nightly basis Source: National Sleep Foundation , November 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 42. Public | © Ericsson AB 2014 - All rights reserved Astonishing App-etite arrived Demand for new mobile services could potentially transform all aspects of city life Source: Ericsson ConsumerLab, 10 hot consumer trends 2014 Users predict an overall increase in availability of such services by 25% [2014] and a further 25% increase within 3 Years Source: Ericsson ConsumerLab, 10 hot consumer trends 2014 Public | © Ericsson AB 2014 - All rights reserved
  • 43. Public | © Ericsson AB 2014 - All rights reserved Expect experiences everywhere 39% of people in emerging markets are content with [internet] connectivity on the subway and just 29% in industrialized nations. Source: Socialmediasatisfied, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 44. Public | © Ericsson AB 2014 - All rights reserved Work wherever wireless works Public | © Ericsson AB 2014 - All rights reserved Work is not a place anymore, it’s a state of mind. Source: Appitive.com, July 2012 Smartphones and tablets have moved from Executive toys to essential work tools. Source: Airwatch Connect Conference, August 2013 3% never send/receive work-emails or have business discussions while on vacation Source: Appitive.com, July 2012
  • 45. Public | © Ericsson AB 2014 - All rights reserved Significant selfie syndrome Public | © Ericsson AB 2014 - All rights reserved ’Selfie’ selected word of the year [2013] Source: Oxford Dictionaries, November 2013 Every day, 300 million photos are uploaded to Facebook. An additional 40 million go up on Instagram, while Flickr sees 4.5 million. Source: USA Today, June 2013
  • 46. Public | © Ericsson AB 2014 - All rights reserved Capture connected consumers! Public | © Ericsson AB 2014 - All rights reserved Consumers who engage with brands via social media demonstrate a deeper social commitment to those brands and spend 20-40% more than other consumers. Source: Bain & Company , 2013
  • 47. Public | © Ericsson AB 2014 - All rights reserved Teenagers txt, tweet & Tumble 350M ”snaps” are sent everyday with Snapchat. Source: Altimeter Group & ABC news 2013 26% of teens name Twitter as their most important social site Source: Piper Jaffray 2013 61% of teenagers 13-18 years use Tumblr Source: NextAdvisor 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 48. Public | © Ericsson AB 2014 - All rights reserved Manage Millennials 36% of millenials were living with mom and dad last year [2012] Source: PWE Research, 2013 66% of hiring managers do not believe College grads are ready for the workforce. Source: Braun Reasearch and Adecco, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 49. Public | © Ericsson AB 2014 - All rights reserved Park personal pin portfolio! The average person unlocks his or her phone 110 times each day. Source: Time , October 2013 61% of people would like to use fingerprints to unlock their phone Source: Ericsson ConsumerLab, December 2013 74% believes biometric smartphones will become mainstream during 2014 Source: Ericsson ConsumerLab, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 50. Public | © Ericsson AB 2014 - All rights reserved Quantification quadrilemma 40% wants a smartphone that logs walking, exercizing, sleeping, etc. Source: Ericsson ConsumerLab, December 2013 56% would like a ring that keeps track of blood pressure and pulse. Source: Ericsson ConsumerLab, December 2013 59% wants a wristband that logs walking, sleeping, etc. Source: Ericsson ConsumerLab, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 51. Public | © Ericsson AB 2014 - All rights reserved Some skip social society 73% of US on-line adults use social networks Source: PWE Research, 2013 71% use Facebook, more than LinkedIn, Pinterest & Twitter combined Source: PWE Research, 2013 42% of online adults in the country [US] use multiple social Networks Source: PWE Research, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 52. #Versatilevideo Video replacing texts & pictures as the universal information carrier
  • 53. Public | © Ericsson AB 2014 - All rights reserved More Multi-screen momentum 19% of total global streamed TV & video time is spent on phones or tablets Source: Ericsson ConsumerlLab December 2013 80% of C-level executives in the USA state that multi- screen is critical or very important to their strategy Source: Netbiscuits, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 54. Public | © Ericsson AB 2014 - All rights reserved Fantastic Four-K future Ultra HD TV [4k] panel shipments are expected to surpass 26 million units in 2014, up from about 2.7 million units in 2013. Source: Digitimes, November 2013 Most entry-level ULTRA HD TV [4k] panels shipped in 2014 will be sized 39-49in while high- end units will be 55-85 in. Source: Digitimes, November 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 55. Public | © Ericsson AB 2014 - All rights reserved Second screen support standard 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second screen content daily— that’s about 50 million people [in the US] Source: Nielsen, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 56. Public | © Ericsson AB 2014 - All rights reserved Duo dominate downstream Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for over 50% of downstream traffic on fixed networks. Source: Sandvine , 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 57. Public | © Ericsson AB 2014 - All rights reserved YouTube yield youngster yeah! 67% of U.S. Viewers are between the ages of 18-34 Source: Social Times, July 2013 More than 1 billion unique visors visit youtube each month Source: Google July 2013 Pewdiepie [Swedish video game commentator] is the most subscribed Youtube channel [by the end of 2013] Source: Wikipedia & Google, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 58. Public | © Ericsson AB 2014 - All rights reserved Marketers master mini MPEG! [Old Spice] Team members were trolling for “manly” questions, looking for props, writing copy, and filming on the fly. 186 videos were posted in 2 ½ days with 34 million views in a week and 1.2 billion impressions in a month. Source: Social Media Club of Dallas, October 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 59. Public | © Ericsson AB 2014 - All rights reserved Command crafted community 38% view video clips recommended by their friends several times a week Source: Ericsson ConsumerLab, December 2013 22% recommend video clips to their friends several times a week Source: Ericsson ConsumerLab, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 60. Public | © Ericsson AB 2014 - All rights reserved Bold broadcast boost Video cameras placed inside the cars and at trackside will carry video to IndyCar teams for new perspectives on the action incorporated with the race broadcast. Source: ComputerWorld & Verizon, May 2014 Global LTE Broadcast [eMBMS] market game changer for Mobile Video and TV in the post 4G-ERA Source: Research MOZ, July 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 61. Public | © Ericsson AB 2014 - All rights reserved Digital download doomed? For the first time ever, peer-to- peer file sharing has fallen below 10% of total traffic in North America Source: Sandvine, November 2013 People who watch [own recorded broadcast TV] on- demand media more than weekly drop form 47% (2011) down to 31% (2013). Source: Ericsson ConsumerLab, TV&Media August 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 62. Public | © Ericsson AB 2014 - All rights reserved Packaged programming pressure About 5 million people ended their Cable and broadband subs between the beginning of 2010 and the end of this year [2013] Source: Business Insider, November 2013 The broadcast TV business model will continue to experience significant changes, and TV will become more interactive and customized for individual consumers during the five years to 2018 Source: RapidTVNews & IBIS World, September 2013Public | © Ericsson AB 2014 - All rights reserved
  • 63. Public | © Ericsson AB 2014 - All rights reserved Universal ultraviolet use? Sony launch 4K movies priced at $7.99 for 24h use Source: Sony & The Verge September 2013 15Million registered users in 6 countries Source: ScreenDigest October 2013 Soon everybody will use ultraviolet to watch movies on-the-go Source Business Insider, February 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 64. #Networknovelties Transformation to mobile and cloud centric network architectures
  • 65. Public | © Ericsson AB 2014 - All rights reserved powerful performance play Network performance is the principal driver [24%] for [US] mobile broadband customer loyalty Source: Ericsson ConsumerLab, June 2013 US consumers experience least n/w performance problems in the world, 14% daily and 38% weekly Source: Ericsson ConsumerLab, June 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 66. Public | © Ericsson AB 2014 - All rights reserved Adopt Audacious architectures The shift toward software- defined networking (SDN) will entail a 10-year process, but the migration is already beginning and will ramp up even more during 2014 Source: Strategy Analytics , December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 67. Public | © Ericsson AB 2014 - All rights reserved Awesome airwave aggregation Telstra and Ericsson successfully demonstrated speeds up to 300 Mbps with LTE Advanced Carrier Aggregation of 40 MHz over 1800 MHz band and 2600 MHz bands on Telstra's live commercial network Source: Telstra & Ericsson, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 68. Public | © Ericsson AB 2014 - All rights reserved WiFi widen Wireless world Sales of consumer devices compatible Wi-Fi 802.11ac, including routers and gateways, will grow and surpass one billion units by the end of 2015 Source: Strategy Analytics , June 2013 Wi-Fi offload powering a 5th of extra mobile data capacity Source: Wireless Broadband Alliance , November 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 69. Public | © Ericsson AB 2014 - All rights reserved Dots deliver differentiation At present more than 70 percent of mobile traffic is generated indoors Source: Ericsson, September 2013 It [DOT] can be deployed 70 percent faster than current [DAS] solutions and reduces cabling costs by 60 percent Source: Ericsson, September 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 70. Public | © Ericsson AB 2014 - All rights reserved Wiberhoods wow weak wires! LA wants to bring fiber Internet to all 3.5 million residents and businesses [with a $3-5B investment] Source: Slash Gear, November 2013 180 Out Of 202 Kansas City ‘Fiberhoods’ Reach Their Google Fiber Pre-Registration Goals [5-25%] Source: TechCrunch, September 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 71. Public | © Ericsson AB 2014 - All rights reserved Crossing carrier cloud chasm Open stack foundation have 9 500 members in 100 countries from 850 different organizations Source: OpenStack Foundation , January 2014 In 2014 we will start to see just who has the advantage and who doesn’t, what gets commoditized and what doesn’t. Source: Telecom Ramblings, January 2014 Public | © Ericsson AB 2014 - All rights reserved
  • 72. Public | © Ericsson AB 2014 - All rights reserved Virtualized vs. virtualizeable Global service provider NFV market expected to reach $8BN by 2019 Source: SNS Research, October 2013 Although much of the excitement about virtualization has focused on the cost-cutting it enables, the real value comes from business agility Source: Ziff Davis Enterprise 2007 Virtualization Summit Public | © Ericsson AB 2014 - All rights reserved
  • 73. Public | © Ericsson AB 2014 - All rights reserved Collapse, converge & consolidate 86% of operators see optical transport as an SDN target domain Source: Infonetics , 2013 48% of operators see SDN and NFV for Metro aggregation 2015 & beyond Source: Infonetics , 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 74. Public | © Ericsson AB 2014 - All rights reserved Aggressive android app attacks From January to July of this year [2013] 718 000 malicious or high risk apps where distributed in the android mobile platform. Source: Trend Micro, 2013 Android apps accounted for 79% of all malware last year [2012] Source: F-secure, 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 75. Public | © Ericsson AB 2014 - All rights reserved Data delivering delicious details The market for big data will reach $16.1B in 2014, growing 6 times faster than the overall IT market. Source: IDC, December 2013 Public | © Ericsson AB 2014 - All rights reserved
  • 76. #Boldbusinessmodels Business model innovations inter/intra affected industries
  • 77. Public | © Ericsson AB 2014 - All rights reserved Control consumption & charges 48% regularly use apps to get information about their data consumption Source: Ericsson ConsumerLab, December 2013 While 38% just want to know how much data they use, 28% want to make sure they are billed correctly Source: Ericsson ConsumerLab, December 2013
  • 78. Public | © Ericsson AB 2014 - All rights reserved Smashing Shared service-plans 60% of smartphone owners want a single data plan for their devices Source: Startegy Analytics, August 2013 36 per cent of Verizon’s customers using it [shared data plan] just 12 months after launch Source: Australian Financial Review, October 2013
  • 79. Public | © Ericsson AB 2014 - All rights reserved Eat everything everywhere All-you-can eat voice and text for one phone line starting at $50 per month [from Sprint] Source: CNET & Sprint, July 2013 Attaching a data bucket to each smartphone line costs an extra $30 per month which to be fair includes unlimited access Source: CNET & Sprint, July 2013
  • 80. Public | © Ericsson AB 2014 - All rights reserved roaming revenues reviewed [T-Mobile] brings international unlimited data and texting while travelling in 100 countries Source: InfoMobile, October 2013 Americans take about 55 million trips to destinations outside the U.S. every year Source: InfoMobile, October 2013
  • 81. Public | © Ericsson AB 2014 - All rights reserved Turn to third trajectory Before Telco's can reap benefits from on-line subscribers, they are faced with an enormous challenge. Traffic from dial-up calls are overwhelming the PSTN. Source: Nortel Whitepaper, 1999 >50% of mobile data traffic will come from video in 2019. Source: Ericsson Mobility report, November 2013
  • 82. Public | © Ericsson AB 2014 - All rights reserved Turn traffic to treasure Total monthly smartphone traffic over mobile networks will increase around 10 times between 2013 and 2019. Source: Ericsson Mobility Report, November 2013 Fixed data traffic CAGR will be around 25 percent between 2013 and 2019. However, in absolute volume, fixed data traffic will remain dominant Source: Ericsson Mobility Report, November 2013
  • 83. Public | © Ericsson AB 2014 - All rights reserved Subscription selling surge! Adobe extend $10 photoshop Creative cloud subscriptions to everyone. Source: WebProNews, November 2013 Adobe creative cloud surpasses 1Mn subscriptions Source: TechCrunch, October 2013
  • 84. Public | © Ericsson AB 2014 - All rights reserved Trifling transaction treasure Currently [Mobile data] users are largely encouraged to buy data allowances Source: BusinessTech by MyBroadband, February 2013 Amadeus operates under a transaction-based business model that offers Its solutions to virtually all players in the travel industry Source: Amadeus, February 2013
  • 85. Public | © Ericsson AB 2014 - All rights reserved Models making M2M materialize M2M average revenues per user are typically significantly less (below 10 per cent) of what operators achieve from their handset customers Source: Jasper Wireless, May 2012
  • 86. Public | © Ericsson AB 2014 - All rights reserved Crowd funding = creative cash An estimated $5.1Bn have been raised through crowd funding this year [2013], nearly twice as much as in 2012 Source: Entrepreneur & Massolution , December 2013
  • 87. Public | © Ericsson AB 2014 - All rights reserved Bitcoin buoyed boldly B The price of the digital currency [Bitcoin] fluctuated between $13 and $1,147 [in 2013] Source: CoinDesk, January 2014
  • 88. Public | © Ericsson AB 2014 - All rights reserved › Blogs: Ericsson Networked society blog, www.peter-linder.com › Tweets: @Ericsson, @Networked_Soc, @OneLinders › Videos: www.youtube.com/ericsson › Presentations: www.slideshare.net/ericsson Stay society savvy!
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