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Ericsson: Latam Insights - We Enable Change-Makers
We enable change-makers in the Networked Society
2 INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN OCTOBER 2015
All around us, we see how connectivity is an essential tool in our
everyday lives. As we believe this is fundamental, we keep on
dedicating time and resources to develop the Networked Society.
Ericsson is driving the 5G technology development, along with
partners and leading operators, to strengthen the network
capabilities in mobile broadband, Internet of Things and media
delivery, as well as to support all the industries that are
transforming as we speak. Such changes may go so far as to
actually redeﬁne the industries themselves, such as transportation
to mobility, retail to exchange, and education to learning.
In our latest Latam Insights brochure, we take a look at some of
our regional projects, alongside highlights from the latest
ConsumerLab reports. In addition, we share the consumer and
market trends currently driving the transformation journey.
I hope that you will enjoy reading this brochure. I or any other
Ericsson representative would be happy to engage in a further
discussion about these topics.
Sergio Quiroga da Cunha
Head of Ericsson Region Latin America and Caribbean
The key enablers of growth and innovation come not from the physical assets and infrastructures themselves,
but from the people, platforms and insights that are leveraged to reinvent them. We deﬁne these new assets
in six key areas:
DATA - OWN, SHARED AND OPEN
Big Data that is collected and analyzed from practically
every aspect of life has tremendous potential to improve
decision-making. As we continue to harness this
data—whether it’s owned, shared or open—it will continue
to become a powerful resource.
THINGS - CONNECTED AND INTELLIGENT
We are now entering a reality where billions of digitally
connected objects arethe equivalent of raw materials for
much more dynamic products. They are in turn enhanced
by a wealth of new services that improve product
performance and achieve new levels of efﬁciency.
USERS - PARTICIPATING AND ACTIVE
In world deﬁned by greater transparency and distribution of
power, people will continue to become active contributors to
the networks and communities in which they participate.
This will lead to new forms of co-creation where products
and services become more relevant and users are viewed as
a vital asset for any public or private organization.
CAPABILITIES - AVAILABLE AND ON-DEMAND
Starting a global business today requires little more than an
idea, a user base and a network of collaborators. Funding
can be crowd-sourced; factories can be rented and
specialized skills, work spaces and digital infrastructures
scale as needed. As a result, many more barriers to market
entry and global scale will be lowered.
DIGITALIZATION - EXPONENTIAL AND UBIQUITOUS
PLATFORMS - ECONOMICS AND SCALE
Technology platforms are transforming the idea of a product
or service by opening up entire business processes to
customers, developers, and partners to add value. This not
only reduces transaction costs but has the potential to
become an economic force with a logic of its own.
As digital assets rise in importance, and become a primary
source of business value, we will see business processes
become faster, more relevant and cost-efﬁcient. As processes
and products become digitalized, organizations are increasingly
adaptable to a changing environment, enabling increased
innovation, strengthened decision making and value creation.
software for iot
33INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN OCTOBER 2015
Over the last few years a major shift in connectivity has
been gaining speed; we have moved away from a laptop
era and into a fully mobile era, where we connect to our
friends, family, and colleagues through multiple devices and
where business transactions are often made over the
cellular network. The resulting inﬂux of devices, users, and
applications trying to access the network can result in poor
indoor coverage and performance.
To support these changes in connectivity, Ericsson is
pushing performance further by adding capacity and
functionality with software-only upgrades. Ericsson IoT
Networks Software 16B delivers reduced device costs,
extended battery life and improved indoor coverage.
Cellular networks already cover 90 percent of the world’s
population, but a number of roadblocks to supporting
mass-market adoption of IoT have remained. Ericsson is
addressing these challenges with Ericsson IoT Network
Software 16B, a targeted new suite of software upgrades
and ecosystem advances that will accelerate the uptake of
IoT for the beneﬁt of both industry and consumers.
Ericsson’s new IoT Networks Software 16B delivers:
Reduced IoT device cost: The new software supports LTE
Category 0 with half-duplex operation in FDD, which effectively
limits functionality and capability to those speciﬁcally required for
IoT applications, such as large-scale sensor and smart meter
deployments. This reduced complexity cuts device cost by 60
percent compared to Category 4.
Extended battery life: 10-year battery life is one of the goals for
5G, and Ericsson is introducing two new software upgrades for
energy efﬁciency that achieve that goal on today’s IoT devices.
Device Power-saving Mode for LTE & GSM is a new device
power-saving capability that introduces a deep sleep state, while
Extended Discontinuous Reception (DRX) for GSM extends the
sleep cycles in inactive mode.
Improved indoor coverage: Extended coverage software for GSM
delivers a 20 dB improvement leading to a seven-fold extension in
the range of low-rate applications. This enables the usage of IoT
applications in remote locations and deep within buildings
DELIVERING REDUCED IOT DEVICE COSTS, EXTENDED BATTERY
LIFE AND IMPROVED INDOOR COVERAGE
4 INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN OCTOBER 2015
A NEW CLOUD
Scan the QR code
to learn how
Ericsson Cloud is
powering the digital
The Industrialization Cycle
Telecom operator situation
Thanks to Ericsson’s global presence, we see that most telecom
operators are experiencing a relatively ﬂat scenario for ﬁxed
business. At the same time, mobile market growth in users and data
services is compensating for the declining SMS and voice services to
the extent that numbers are still in the black. The question is, for how
long? The action is clear: new income ﬂows and a reduction in OPEX
and CAPEX are needed. The mass market service evolution trend is
oriented toward an extensive use of broadband and mobility.
Enterprise segment evolution is focused on economic aspects,
changing communications, mobility, data centers and cloud/SDN
(with security as a top priority).
74% of all large businesses today are concerned about the integrity
and safety of their data in the cloud. Can you trust the data?
Can you be sure your business is secure?
Today, the answers to these questions are not reassuring: to reap
the beneﬁts of cloud, you are forced to trade speed for risk. But it
doesn’t have to be that way. What if there was a cloud that is not
only fast, ﬂexible and automate-able but also secure, safe and
governable: offering true data integrity, and respecting the data
sovereignty laws of each country it operates within?
Using our combined strengths in network, data, and compute
solutions, Ericsson is now building that cloud: a cloud with integrity
for business-critical applications. A cloud that is real-time ready,
and tailored to your needs. A cloud with known performance.
Ericsson has a long history in providing and managing hardware,
software, and services for the world’s most demanding
communications infrastructure. Now we’re bringing that experience,
knowledge, and power to the cloud.
POWERING THE DIGITAL INDUSTRIALIZATION OF MODERN BUSINESS
Source: Cloud Security Alliance, “Cloud Adoptions Practices & Priorities Survey report” (2015)
Today’s organizations operate in a business climate of breakneck
speed and continuous change. Ericsson Cloud System enables
businesses to transform their IT operations so that they can respond
to these changing market forces faster, and deliver customer value
more effectively, all while containing costs to be more competitive.
We call this digital industrialization. It’s a continuous cycle that
organizations can use to turn IT infrastructure from a cost into an
asset: standardizing on one set of technologies and economics,
across facilities, hardware, software, and operations; consolidating
data-centers; abstracting functionality; automating operations; and
governing it all to ensure security, integrity, and compliance.
You need to Standardize to deal with technologies, and drive a
one-facility hardware, software, operations and economic strategy for
continuous improvement. Then you Combine in order to consolidate
to drive the highest possible occupancy, utilization and density, with
CAPEX beneﬁts. Abstract and gain accessibility to complete
programmability of all functionality and capabilities. Modularize and
abstract at the right layers. Automate provides OPEX and agility for all
uses and desires. There are no interactions that require a human.
Finally you govern, so you gain security, performance, scalability,
quality, economics (cost and value), compliance, security.
Scan the QR code
to see these
> Consumers demonstrate a high interest in connected home
services: more than six out of ten respondents are highly
interested in connected home services in Chile
> Safety and control drive interest in connected homes
> Five out of ten are interested in an integrated home solution
that consolidates several connected home service categories;
home security, health and wellness, and energy and utilities
are the three categories with the highest level of interest
> Commuters perceive commuting time as unproductive,
dull and long – Brazilians spend 2.1hours commuting per day
> 85 percent of public transport commuters in São Paulo
use internet to be more productive during the journey
> 34 percent of metro travelers in Brazil agree that a lack
of connectivity is a barrier to not use even more this
> Today, people estimate they spend 5.3 hours per week
watching streamed TV series, programs and movies
> 25 percent of “cord nevers” are already paying for OTT
content services, indicating a willingness to pay for
subscription TV, albeit with a different bundle approach
> Millennials prefer the mobile screen: those aged 16-34
spend 52 percent of all their video viewing time on a
smartphone, tablet or laptop
TV & MEDIA
> Wi-Fi calling offers extended coverage in areas where
communication was originally not possible. In Brazil, only
one out of four are satisﬁed with voice call coverage and
> When travelling, 83 percent of Brazilians actively seek Wi-Fi
wherever available; 26 percent switch their phones off and
60 percent make over six voice calls out of every ten using
over-the-top (OTT) communication applications
5INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN OCTOBER 2015
THE VOICE OF THE CONSUMER
8 connected home categories
The increase in watching on-demand
TV series and movies
Why users ﬁnd Wi-Fi calling appealing
Average time spent commuting each day (hours)
> 81 % of consumers in Chile expect 24/7 phone support the
top requirement in regards to customer/tech support for an
Integrated Connected Home Solution
> International smartphone travelers are positive towards Wi-Fi
calling, as it is a convenient way to lessen the reliance on
OTT communication apps, and facilitate more communication
> Globally One third of travelers are already aware of the Wi-Fi
calling feature. 7 out of 10 ﬁnd it appealing and 5 out of 10
will use it if made available
> Linear viewing is linked to age: 80 percent of 60–69 year
olds say they watch linear TV on a daily basis, while only
60 percent of teenagers (those aged 16–19) do so
Entel Chile’s Digital Telco
Transformation will position the operator
for speed, efﬁciency and success,
enabled with a broad range of OSS/BSS
solutions from Ericsson and its partners.
STRENGTHENING IT SERVICES
In August, Ericsson acquired the assets
of Icon Americas, adding 250 services
professionals and boosting Ericsson’s
service portfolio in Latin America.
6 INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN OCTOBER 2015
At Ericsson, we pride ourselves on our history of innovation and technology leadership. Below you will ﬁnd
examples of where we have really pushed the boundaries, working to meet the evolving needs of our
customers throughout Latin America and the Caribbean.
FOSTERING URBAN MOBILITY
WITH VOLVO BUS
Volvo Bus Latin America and Ericsson
to customize Volvo's ITS4Mobility intel-
ligent transport system to increase effi-
ciency of urban transportation systems
and contribute to enhanced mobility.
CONNECTED VEHICLE CLOUD
WINS 2015 LTE AWARD
Winning in the category of Most
Innovative LTE Application, Ericsson’s
Connected Vehicle Cloud was highlighted
for achieving innovation in the global LTE
industry during the LTE World Summit.
KEY EVENT EXPERIENCE FUELS
SOCIAL MEDIA SATISFACTION
During the 2014 football world cup,
Ericsson’s Key Event Experience allowed
3.4 million fans to share their passion on
social media via mobile networks that
performed under pressure.
USD 34 billion
net sales 2013
ERICSSON AT A GLANCEEricsson is the driving force behind the Networked Society, and a world-leading
provider of communications technology and services. Our long-term relationships
with all major telecom operators in the world allow people, businesses and
societies to fulﬁll their potential and create a more sustainable future.
USD 5 billion
invested in R&D annually
#1 LTE market share
in the world’s 100 largest cities
USD 33 billion
net sales 2014
subscribers served by
networks for which we
provide managed services
supported by us
> MOBILE INFRASTRUCTURE
> TV PLATFORMS AND DELIVERY
USD 1 billion
in R&D in 15+ years
countries with Ericsson ofﬁces
in Latin America
ERICSSON TO BRING 5G
As part of enabling Brazil's digital
agenda, Ericsson together with América
Móvil will bring the ﬁrst 5G test system
to Brazil during 2016.
LATAM FIRST WITH
Ericsson and Entel Chile demonstrate
Latin America's ﬁrst data transmission
using LTE-Advanced Carrier
Aggregation with speeds up to
SMALL CELLS BOOST
TIM Brazil and Claro Puerto Rico
subscribers to get improved indoor
quality and user experience via
Ericsson Radio Dot System.
We approach your transformation from three perspectives:
> establishing consistent interaction with your customers across all channels;
> gaining understanding through one single view of your customers; and
> helping you reinvent your operational model for greater agility, and to drive network and IT convergence.
EricssonLatinAmerica EricssonLatinAmerica EricssonLatinAmerica
DIGITAL TELCO TRANSFORMATION
Operators have provided the foundation for the Networked Society,
building networks that will soon connect 50 billion devices.
The next step? Achieving the agility you need to meet society’s new
demands and expectations, and doing it proﬁtably. Moving from a
telco to an ICT company, and from a service provider to an
experience provider. Three key components deﬁne what it means to
become a digital telco:
1. Change the way you interact with your customers.
2. Introduce advanced analytics to better understand your customer.
3. Fundamentally reinvent how you do business.
Ericsson can help you deﬁne a digital telco strategy based on your
strategic objectives, and then plan, build and deploy the capabilities
you need to compete in the digitalized marketplace.
7INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN OCTOBER 2015