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Trestle Executive Summary

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www.trestle.ae
TRESTLE
CONSULTANCY
E N A B L E | E D U C A T E | E M P O W E R | E N E R G I Z E
BUILDING BRAND YOU
How to...
TRESTLE
CONSULTANCY
E N A B L E | E D U C A T E | E M P O W E R | E N E R G I Z E
Trestle is a training and development bu...
IF YOU DONT,
WHO WILL?
Looking after “brand you”
is essential in today’s competitive
environment.
With more talent chasing...
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Trestle Executive Summary

  1. 1. www.trestle.ae TRESTLE CONSULTANCY E N A B L E | E D U C A T E | E M P O W E R | E N E R G I Z E BUILDING BRAND YOU How to create your own personal competitive advantage.
  2. 2. TRESTLE CONSULTANCY E N A B L E | E D U C A T E | E M P O W E R | E N E R G I Z E Trestle is a training and development business specialising in professional learning and development. Run by Frank Luijckx, CEO, and Erika Maitland, COO, Trestle is based in Dubai, UAE, and delivers training across the Middle East to companies including DP World, Zain, Fairmont Hotel, IBM, Omnia, Bayt and Naseba. www.trestle.ae +971 (0) 525309396
  3. 3. IF YOU DONT, WHO WILL? Looking after “brand you” is essential in today’s competitive environment. With more talent chasing the opportunities and investment, building brand you becomes even more important if you are going to be successful in attracting and working with the jobs, people, and investment you need. But, equally, there has never been a better time to invest in brand you. The demand for soft skills – like leadership, presentation, communication and negotiation – here in the Gulf greatly outstrips the number of job seekers, executives and investment seekers with those skills. Investing in yourself and your skills can, therefore, be an important part of building brand you – and of creating your own personal competitive advantage. In the past, we looked to employers to invest in their people. But the way we are working is changing. And the old orders are changing. New, emerging companies which leverage a newly flexible and mobile workforce don’t have the same impetus to invest in their people. These changes are leading many people to ask themselves “if my employer isn’t investing in me, then should I be investing in my own future?” or “how do I even get on to the career ladder in the first place?” And what happens when you are your own boss? If you don’t believe and invest in yourself, who will?
  4. 4. Treste.ae 4 //20 WHERE TO START? Do you have a vision for your own career? Of where you would like to get to? Marketers will tell you that the first step to building any brand is to conduct a thorough “current state” analysis. This means being honest with yourself about where your strengths and capabilities lie. Trusted colleagues, teachers, coaches – and even previous job interviewers – can help you with feedback if you find this type of analysis difficult. BUILDING BRAND YOU.
  5. 5. Trestle.ae 5 // 20 YOUR PERSONAL SWOT - The next stage of any brand building process is to understand the market in which you are operating. What current market opportunities exist? How do they map onto your own vision for your own career? What do you need to do to exploit the opportunities you’ve identified? Which additional skills will you need to achieve your goals and set yourself apart from your competition? BUILDING BRAND YOU WHERE TO START SWOT OPPORTUNITIES What opportunities exist in your chosen field? What are employers looking for? What does the economy need? STRENGTHS What are your personal strengths? Education, qualiifications, skills, experience, connections, etc, PERSONAL CURRENT STATE ANALYSIS - SWOT A SWOT analysis is one tool traditionally employed at the first stages of the marketing process. Looking at yourself through this perspective can be an eye opener! It helps you think about what you want, what is realistic and what you need to do as you work towards achieving your goals. EXPLOIT YOUR STRENGTHS If you’re honest with yourself, and do your research, your SWOT should help you develop your career strategy. It should become obvious to you how you can leverage your strengths to exploit opportunities and mitigate threats. As well as leveraging your strengths, look at how you can plug your weaknesses and convert them to strengths. PERSONAL COMPETITIVE ADVANTAGE Competitive advantage is all about what makes you better than the competition. In the context of your professional and career success, it means assessing the personal, professional, geographical and economic environment in which you work. By assessing this honestly, you should be able to identify areas where you either have already or could work towards securing your own personal competitive advantage. Do you need to develop professional skills, soft skills or experience? WEAKNESSES What disruptive forces exist in your profession, workforce or economy? THREATS
  6. 6. Treste.ae 6 // 20 - - - 1. “The Skills Gap in the Middle East and North Africa: A Real Problem or a Mere Trifle?” YouGov and Bayt (2016) 2. YouGov and Bayt, ibid 3. “The Arab Human Capital Challenge” Mohamed Bin Rashid Al Maktoum Foundation in cooperation with Price Waterhouse Coopers Intelligence and Strategy Unit, p27. - - - THE SKILLS IN DEMAND IN THE GULF A SOFT SKILLS SHORTAGE. Investing in and developing your own ‘soft skills’ can give you vital competitive advantage in today’s job market. A 2016 research report conducted by YouGov® and Bayt, the Middle East’s number one job site, found that employers in Gulf Cooperation Council (GCC) countries have difficulty recruiting candidates with the required soft skills for both senior and mid- to junior-level positions. “Interestingly, ‘technical skills’ were often seen as posing the least challenge (50% and 53% finding these difficult in senior and more junior hires, respectively). ‘Soft skills’, on the other hand, are regarded as most lacking.” 1 Interestingly, these findings are in line with the same survey’s findings about candidates’ views of their own skills and experience: “When asked to rate the importance of various skills in improving their chances of finding a job, those looking for senior positions placed most importance on ‘communication skills’ (91%), ‘efficiency’ (91%), ‘collaboration/ teamwork’ (90%) and ‘ability to work under pressure’ (90%). Similar perceptions were noted among job seekers looking for mid- or junior-level positions, with the majority believing that soft skills are more likely to give them an advantage when looking for a job as opposed to ‘technical skills’.” 2 The same skills gap was identified in a study by the Mohammed Bin Rashid Al Maktoum Foundation: “Having expressed a general dissatisfaction with the quality of skills delivered to the market, Arab business leaders were asked what their fundamental expectations were from the education system. Overall, soft skills like communication, teamwork, analytical skills and innovative thinking were found to be most important to Arab business leaders who rated them at 90% or above.” 3 Given this shortage of soft skills, and the clear demand for them, professionals who invest in their own soft skills can expect to have a clear advantage both in the job market and in their professional life. The good news is that soft skills can be taught – they aren’t a result of personality or alchemy. Developing them can be as simple as a new way of approaching the task at hand, perhaps with coaching and continued practice. And they can help you achieve vital advantage over other job seekers, to gain that promotion, or attract the investment you need.
  7. 7. Trestle.ae 7 // 20 WHAT ARE ‘SOFT SKILLS’? - - - Soft skills are personal attributes that indicate a high level of emotional intelligence. Good manners, empathy, teamwork, the ability to collaborate, effective communication and presentation skills, adaptability and conflict resolution are all soft skills. Just like ‘hard’ technical skills, soft skills can be taught, developed and nurtured. Demonstrating soft skills on a CV is a little more difficult than listing concrete accomplishments or technical qualifications but they are equally important. Research shows that soft skills are in demand, including here in the Gulf states.
  8. 8. WHY IT IS IMPORTANT FOR BUILDING BRAND YOU Experienced business professionals are asked to give multiple speeches and presentations each year. C-level executives need to be able to answer questions from a variety of stakeholders and communicate the company strategy to their employees in a clear and convincing way. Senior managers often need to translate complex information into concise arguments to give a convincing message across different audiences. Talking Toolbox gives you the tools to talk with confidence. WHAT YOU’LL LEARN • Learn the secrets TV hosts and radio broadcasters use to enhance your presentations. • Learn how to engage and inspire your audience. • Communicate with ease. • Own the stage. • Understand how to use nervous energy to enhance your performance. ABOUT THIS COURSE During this course you will gain insider knowledge from an experienced BBC radio and TV broadcaster about how to deliver impactful presentations and keep your audience’s attention using different engagement techniques. You will discover how to remember your talk for maximum effect, how to deliver with confidence and you will learn the advanced techniques the professionals use. You will have the opportunity to practice on video what you have learnt and receive valuable constructive feedback from the trainer. WHO SHOULD ATTEND? Business men and women who are serious about improving their presentation skills. Entrepreneurs who want to pitch their business to investors. Executive leaders from all sectors who have to present to their board, press, customers or shareholders. People who have to speak as part of their job or hobby and who want to deliver their talks with confidence and skill. ABOUT THE TRAINER Jeremy Nicholas is a British author and broadcaster who has more than thirty years’ experience in broadcasting and twenty years as a speaker. Winner of the 2016 UK Professional Speaking Award of Excellence and the voice of global bestselling EA FIFA video games, Jeremy is also President of the Professional Speaking Association in London, UK. Jeremy says: “If, like me, you like standing up in front of people and talking you are always going to be a bit different, because most people would rather run in the opposite direction.” However, rather than running in the opposite direction, by attending this course you can improve your confidence and learn some solid techniques for presenting. Treste.ae 8 // 20 TALKING TOOLBOX - Soft Skills. A lively, fun and challenging course that will help you to develop your skills and confidence in public speaking and presenting. TOOLKIT 1: TALKING TOOLBOX
  9. 9. Trestle.ae 9 // 20 WHAT OUR DELEGATES SAY “The thing that makes the Talking Toolbox session so valuable is how practical and engaging it is. Jeremy gets you involved from the start and offers great constructive feedback and tips that really helped me transform my public speaking ability in the space of a few hours.” – Ed Dickson TALKING TOOLBOX.
  10. 10. Treste.ae 10 // 20 WHAT OUR DELEGATES SAY “Pia is a great combination of wisdom paired with humour. Her seminars are very hands-on with lots of practice... I feel empowered and I now have a lot of techniques at my disposal.” – Sylvia Kern PERSONAL EXCELLENCE.
  11. 11. WHY IT IS IMPORTANT FOR BUILDING BRAND YOU Communication skills aren’t all about presenting: the way we interact with others is a vital piece of the puzzle. Though we all learn to speak at a young age, very few people go on to develop these communication skills to maximise their potential. WHAT YOU’LL LEARN • Learn the fundamentals of communication. • Consider theoretical approaches, e.g. the island model, the iceberg model. • Understand the logical levels and how they affect every interaction. • Develop active listening skills. • Express yourself clearly using the four-step model • Avoid assumptions and use positive wording. ABOUT THIS COURSE During this course you will work with a coach and trainer with more than 20 years’ experience in this field. She will guide you through the fundamentals of communication and challenge you to think about the way you communicate. You will learn how to get your message across effectively, how to express yourself without criticising, how to listen to others, how to show empathy and how to stand up for yourself without alienating others. All are vital skills for interacting with each other and building relationships with colleagues, customers and other stakeholders. WHO SHOULD ATTEND? Anyone who wishes to communicate more effectively. Business men and women who would like their words to carry more weight. Entrepreneurs who want to improve the way they intereact with others. People who are serious about maximising their potential at work and in life. ABOUT THE TRAINER Pia Cornaro, who is both US-American and Austrian, has been working as an independent trainer and coach for over 20 years, mainly for multinational enterprises in Europe, the Middle East and Africa (such as IBM, Henkel, OEMV). Her focus is on interpersonal communication, team building, self-management (including time and stress management) and personal development for sales people and managers. The goal of her seminars and coaching of individuals is to foster passion for continuous development and growth. She has lived in different countries and learned 6 languages, and offers training and coaching in English, French and German. Intercultural awareness and respect for differences form the basis of all her training. Besides a Ph.D. in Linguistics and Language Studies from Vienna University, her background includes Suggestopedia, TEFLA, NLP, Systemic Coaching, Louise Hay Methodology and Nonviolent Communication. Pia resides in Vienna, Austria.. Trestle.ae 11 // 20 PERSONAL EXCELLENCE - Soft Skills. A thought-provoking and practical course with ideas for maximising your potential by improving the way you communicate. TOOLKIT 2: PERSONAL EXCELLENCE
  12. 12. WHY IT IS IMPORTANT FOR BUILDING BRAND YOU Love it or loathe it, social media is an essential skill in today’s professional life. If you are not already active in online communities and social media, your colleagues, customers, investors and competitors are all likely to be engaged in conversations from which you are excluded. Social media can help you to spot opportunities, head off problems and build the kind of trust that creates business and professional opportunities. WHAT YOU’LL LEARN • Understand what social authority is and why it is important. • Ensure your profiles speak about who you are. • Develop strategies for personal connection. • Learn how to use key social media channels, including Linkedin, Twitter, Google+ and YouTube. • Explore what to say and how to say it for effective content and messaging. • Learn what metrics you need to monitor in order to track your progress and optimise your social media activity. • Develop your own social authority. ABOUT THIS COURSE Designed for subject matter experts with busy schedules, the Social Media Bootcamp curriculum has been tailored to be delivered over eight weeks in a forty- five-minute session each week. By the end of the course you will feel confident about using a variety of social media channels and will have developed and begun to implement clear strategies for developing your own social authority. You will also know how to track your progress using key performance indicators so that you can continue to enhance your messages and connections and maximise your reach. WHO SHOULD ATTEND? Senior leaders who understand that social literacy will determine whether social media will make or break their organisation. Subject matters experts who want to engage with an online audience. Entrepreneurs who want their social profiles and social authority to open doors. Business men and women who want to improve their professional status and reputation using social and online tools. Everyone interested in developing their own social authority. ABOUT THE TRAINER You will be assigned a Profitecture social media ‘personal trainer’ who will set goals, give assignments and check in weekly to answer questions and give feedback on your progress. Treste.ae 12 // 20 SOCIAL MEDIA BOOTCAMP - Soft Skills. Cut through the clutter to create a social strategy built on what matters most to you and improve your social authority. TOOLKIT 3: SOCIAL MEDIA BOOTCAMP
  13. 13. Trestle.ae 13 // 20 WHAT OUR DELEGATES SAY “Social Media Bootcamp was an excellent program. Very comprehensive and intense. After taking the course, you can clearly see that you can get out of social what you put into it – something I would not have known or agreed with had I not taken the course.” – Greg Simon SOCIAL MEDIA BOOTCAMP.
  14. 14. PERSONAL DEVELOPMENT: TALKING TOOLBOX - PERSONAL SWOT ANALYSIS - 01 // ABOUT YOU DEVELOP 02 // Make a Change Developing your presentation skills is a good way to begin to develop Brand You. Presenting skills can be measured and most professionals will have opportunities in their professional life to put them to use - and benefit from their improvement. Start by taking our Talking Toolbox course. Then look for ways that you can put your new skills into practice: seek out opportunities to present. Volunteer to speak. What new opportunities arise? Start with an Honest Assessment What is Brand You right now? Be realistic about your own strengths and weaknesses. Do some work to understand what opportunities exist for you. Speak with colleagues, customers and staff to get honest feedback. Think about those areas that need development in the context of the opportunities available to you (and the threats that exist!). What do you want Brand You to become? Treste.ae 14 // 20 YOUR JOURNEY BUILDING BRAND YOU
  15. 15. Trestle.ae 15 // 20 PERSONAL DEVELOPMENT: SOCIAL MEDIA BOOTCAMP - PERSONAL DEVELOPMENT: PERSONAL EXCELLENCE - GROW IMPROVE 03 // 04 // Continue to Develop Now that you’ve seen some measurable success with your new presenting skills, it is time to develop your communication skills further. Our Personal Excellence course helps you to complement your new-found confidence in public speaking with empathy and improved listening skills. Monitor how your relationships with colleagues and customers improve. Continue to look for opportunities to speak and present. Develop Online Too Personal communication is the fundamental first step, but now that you are developing your professional relationships, reputation and public speaking, you will need to develop your professional online presence too. People who attend your presentations will be able to find you easily online, your profile needs to look professional. These connections can help you build your social networks and will doubtless open up further professional opportunities for you.
  16. 16. www.trestle.ae 16 // 20 WE ARE TRESTLE ABOUT US
  17. 17. www.trestle.ae 17 // 20 TRESTLE CONSULTANCY PROFESSIONAL DEVELOPMENT OUR PROPOSITION We are based in Dubai, UAE. We are the trusted advisor in the industry because we have a holistic approach to personal career development and growth. We provide structured and progressive education programs, which are up-to- date and relevant, catered specifically for the modern professionals. We are the catalyst for people who want to realize their full potential through mindset and behavioral shift. We organize public workshops and seminars that help individuals discover themselves, as well as manage the daily demands in life, by giving them a fresh perspective. We ensure the education delivery meets the skills, needs and objectives of each individual. OUR CLIENTS Our programs cater to both individuals and enterprises. We provide coaching to young professionals or entrepreneurs who want a fast start for their career or business. We also assist seasoned professionals who are pursuing their career advancement, or have decided to switch career paths. Most of our clients are sales and marketing professionals, public speakers, C-level executives, corporate spokespersons and entrepreneurs. Our focus industries include, but are not limited to: Technology, Telco, Finance, Oil & Gas and Hospitality. Erika Maitland, Trestle COO, is aiming to set a new high standard of professional training in the Middle East. Established as a forward-thinking company, we deliver and present our education programs with the right blend of virtual and classroom learning. We place a strong emphasis on our educators. This means that we ensure all our programs are developed and led by internationally renowned educators, who are subject matter experts with deep industry experience. THE BEST PROFESSIONAL TALENT OUR TEAM OF EXPERIENCED PROFESSIONALS IS WHAT SETS OUR TRAINING APART.
  18. 18. Treste.ae 18 // 20 PERSONAL DEVELOPMENT OUR OTHER COURSES COURSES THAT CAN BE DELIVERED AS PUBLIC OR PRIVATE COURSES • FORGING YOUR SUCCESS THROUGH PROFESSIONAL ETIQUETTE • EMPOWERING WOMEN IN BUSINESS • CUSTOMER SERVICE ORIENTATION • HANDLING COMPLAINTS AND DIFFICULT CUSTOMERS • POSITIVE COMMUNICATION • INTERCULTURAL AWARENESS • CONFLICT MANAGEMENT • EFFICIENT MEETINGS • FACILITATING CREATIVITY MEETINGS • THE NEW RULES OF SELLING • SALES CALL MASTERY • MASTERING BUSINESS COMMUNICATION • MONEY SUCCESS SYSTEM: FINANCIAL PLANNING • 4IR & MACHINE LEARNING BESPOKE CORPORATE TRAINING SERVICES • TRAINING NEEDS ANALYSIS • CORPORATE TRAINING & DEVELOPMENT PROGRAMME DEVELOPMENT • BESPOKE COURSES • COACHING FOR SKILLS DEVELOPMENT, CAREER DEVELOPMENT AND PERSONAL WELL-BEING.
  19. 19. Trestle.ae 19 // 20 TALKING TOOLBOX PERSONAL EXCELLENCE SOCIAL MEDIA BOOTCAMP - - - Gain confidence when presenting and speaking in public. - - - Improve the way you communicate to maximise your potential. - - - Create and develop your own social authority. TRESTLE CONSULTANCY YOUR PARTNER FOR PROFESSIONAL DEVELOPMENT. Trestle offers a range of open public courses throughout the year. Please check our website for details: www.trestle.ae We also deliver all our courses on a private in-house basis as well creating and delivering bespoke in-house training for individual organisations. WHAT CAN WE DO FOR YOU? www.trestle.ae +971 (0) 525309396
  20. 20. TRESTLE CONSULTANCY E N A B L E | E D U C A T E | E M P O W E R | E N E R G I Z E CONTACT WEB Address Dubai Internet City, Building 11, Office 107, PO Box 500483, Dubai, United Arab Emirates. Telephone +971 (0) 525309396 Website: http://www.trestle.ae Email: info@trestle.ae

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