2. 2014 Program Enhancements
Seventeen readers are obsessed with all things technology. Our
girls and their phones are attached at the hip, constantly in the
know and updating their several social media platforms. Seventeen
will bring Motorola unparalleled reach. Through several new,
exciting and engaging opportunities.
• Smartphones and Motorola in Women’s Print Advertisements
• The Moto X
• Motorola & Seventeen
• “Show Me Your Digits” Instagram Contest
• “Be Your Own Brand” Personal Branding Panel at Internships 101
3. Smartphones and Women’s Magazines in 2013
Seventeen & Motorola: 2014 Marketing Opportunities
Please Note: All program elements are subject to change and offered on a first-come, first-served basis.
Also Note: One page must run in March Power Issue.
In 2013, women s magazines only accounted for 1.5% of the
print ads for the leading smartphone companies, with most
companies running zero ads. Motorola is the leader in
technology advertisements in women s magazines, targeting
59% women and reaching women at an average age of 42.
• Allure: 2pg
• Glamour: 2pg
• People StyleWatch: 2pg
Top Magazines:
• Wired (6pg)
• Nylon (4pg)
• Rolling Stone (4pg)
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#PageswithCompetitorTitles
4. The Moto X by Motorola
Seventeen & Motorola: 2014 Marketing Opportunities
In 2013, smartphones serve as portable, electronic
containers of our lives. We connect to all levels of our lives
through our smartphones, therefore what we have on our
phones is a poignant indicator of who we are.
Motorola takes this idea to the next level with the the Moto X. It
is a revolution in smartphone design; the phone boasts an array
of cutting-edge features, but what most separates it from other
phones in the market is its customization. Buyers are able to
create their own phones by picking out colors, patterns, and
details when they order. The Moto X represents the sense of
individuality that young people wish to convey in their material
possessions, which is what makes the Moto X the perfect
phone for the Seventeen girl.
5. At Seventeen, we are obsessed with the newest technologies and
stay up-to-date on the best ways to communicate with our readers
on all formats. In the November 2013 issue, there are 17 different
calls-to-social media alone.
NOTE: Program elements and timing subject to change.
The Seventeen Girl
Seventeen & Motorola: 2014 Marketing Opportunities
She’s stylish & plugged in
• Relies on magazines to keep her up-to-date
on the latest styles and trends 80%
• Likes to create her own style* 76%
• Frequently plans activities for her friends* 61%
She’s ambitious & involved
• She wants to go to college 98%
• Investing for the future is very important to her* 71%
• She hates stereotypes and believes that
everyone is their own person* 55%
6. Please note: Mocks are for illustrative purposes only.
Why Seventeen for Motorola?
Seventeen is the smart, independent, proactive, trendy, millennial
young woman s magazine. The reader of Seventeen is out trying
to make her mark in the world and looks to Seventeen for advice
at every step along the way.
• Motorola s target age is currently over a decade outside of the
extremely important millennial age range
• Seventeen is the perfect place for Motorola to gain contact with the
young female consumer.
• The Seventeen reader is obsessed with customization and
individuality, which Motorola offers with the Moto X.
Seventeen & Motorola: 2014 Marketing Opportunities
7. Show Us Your Digits Instagram Contest
Seventeen will promote a contest through Instagram in which
participants create their best nail art look and post the photo
using the hashtag #17motoroladigits.
Contest Details include:
• One (1) lucky winner will be receive a new Motorola Moto X phone
courtesy of Motorola customized to their liking.
• Two-runners up will be given Seventeen Nail Art Kits.
• Motorola may promote the contest video on their website and social
media pages as well
Seventeen & Motorola: 2014 Marketing Opportunities
8. Seventeen readers are all about working hard to get what
they want. To tap into our readers desire for information on
how to get ahead in the professional world as well as
Motorola s brand focus on individuality and creativity, we
would hold a Be Your Own Brand workshop as part of
Internships 101 2014 presented by Motorola.
Workshop Details include:
• Workshop on Personal Branding and how to create your image
in the professional world.
• Discussion of what personal branding means and why it is
essential.
• Focus on social media presence and how to cultivate a good
online image.
To show of the Moto X s incredible photo capabilities and
social media features, the Moto X would be the camera at the
Internships 101 Photo Booth.
• Participants could use the phone to take pictures of themselves
at the event at the photo booth.
• Phone would also be used as a social media station, where
participants could post their photos online to promote the event.
Be Your Own Brand! Workshop at Internships 101
Seventeen & Motorola: 2014 Marketing Opportunities
