1. Jakarta, August 13, 2008
To:
Erman Eusope
Project Executive
Funkk Media – Singapore
Subject : Appoinment Letter
Dear Mr. Erman,
Following up our conversation in regards to ME Asia’s campaign in Singapore, herewith ME Asia Magazine has
agreed to appoint Funkk Media – Singapore as the event organizer for the upcoming ME Asia Party / event in
Singapore, tentatively scheduled on the 29th
and 20th
of August 2008.
Further discussion about event’s details, fees, roles and execution will be held between the two parties at the
earliest convenience of time.
List of objectives and roles are attached along this letter.
For further inquiries, please do not hesitate to contact:
1. 1. Cynthia Limanouw – Brand Director - +62 816 741 480
2. 2. Aryo Kresnadi – Business Development Manager - +62 813 111 29 484
Thank you for your kind attention.
Sincerely,
Aryo Kresnadi
Business Development Manager
Jl. Hang Jebat Raya No. 5, Kebayoran Baru, Jakarta Selatan 12120 – Telp. (021) 720 2540 Fax. (021) 720 2541
E-mail redaksi@measiaonline.com - Website www.measiaonline.com

2. Brief
ME Asia magazine is one of the leading male magazine and most read magazine in Indonesia. Following up its
launching of www.measiaonline.com and plan to expand its readership base and distribution channels in ASEAN
countries, ME Asia is going to start its campaign in Singapore in August 08. ME Asia has promoted its website by
utilizing 3 buses (100, 195, 63) in these roads : Queensway, Alexandra, Telok Blangah, Keppel Rd, Anson Rd,
Robinson Rd, Beach Rd, Kallang Rd, North Bridge Rd, River Valley Rd, and Tiong Bahru Rd.
The next promotion effort is to bring ME Asia sensual women to Singapore to ignite public awareness and creates
a subtle, yet powerful, image of ME Asia among Singaporeans.
Objective
1. To create strong brand awareness among Singaporeans
2. To build a partnership with Singaporeans partners, medias and readers
4. To build positive readers’ engagement experience with creative event’s concept
Plans
We will have a gathering / party with ME Asia models at the hip and popular hang outs / clubs in Singapore at the
end of August 2008.
Roles
Funkk Media
1. Funkk Media will be the appointed event organizer and partner of ME Asia in Singapore who will be
responsible for creating, developing, executing the event.
2. Funkk Media will be act as ME Asia’s liason in : finding sponsors and co-sponsors for the event,
information about license, rules and regulations in Singapore.
ME Asia
1. ME Asia will work closely with Funkk Media, in creating and developing ideas for the event.
2. ME Asia will support Funkk Media in finding sponsors for the event.
Jl. Hang Jebat Raya No. 5, Kebayoran Baru, Jakarta Selatan 12120 – Telp. (021) 720 2540 Fax. (021) 720 2541
E-mail redaksi@measiaonline.com - Website www.measiaonline.com