The Savings Behaviour - country overview

1. THE SAVINGS BEHAVIOR
COUNTRY OVERVIEW
a representative survey among
the general population 15+
September 2014

2. Survey design 1
Research aim
The present report provides an overview on the results of the 2014 Savings
Research, investigating in 7 countries people’s behavior, attitudes, motives and
strategies in regard to saving.
Detailed results per country are available in separate reports.
Method/ Sample
• telephone interviews, nationwide
• representative for the bankable population, aged 15+ years
Sample size
Austria: n = 900 Croatia: n = 500
Czech Republic: n = 500 Serbia: n = 500
Slovak Republic: n = 501 Hungary: n = 500
Romania: n = 515
Timing
Interviewing took place in September 2014.
Trend developments are shown compared to the survey in September 2013.
Contact
Research Director
Ansgar Löhner
Tel: 0043/ 732 77 22 55 - 208
mob.: 0043/ 676 9164650
loehner@imas.at
Project Executive
Astrid Heinrich
Tel: 0043/ 732 77 22 55 - 217
heinrich@imas.at

3. The importance of saving 2
Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for
you –"
%
Austria
Czech
Republic
General population 15+ in -
Slovak
Republic
Hungary Romania Croatia Serbia
(n=901) (n=500) (n=501) (n=500) (n=515) (n=500) (n=500)
Putting money away is -
Very important - 1
Rather important - 2
Only somewhat important - 3
Of minor importance - 4
Not important at all - 5
38
43
7
6
6
37
35
16
7
5
30
39
16
7
9
21
50
18
4
8
57
30
7
4
1
27
49
15
6
4
43
34
15
3
5
Average 2,1 2,3 2,3 1,6 2,0 2,1 1,9

4. The importance of saving - Trend 3
Question 1: "First in general, how important do you personally assess 'putting money away'? Would you say, 'putting money away' is for
you –"
General population 15+ in -
+/- Diff. to 2013 %
Austria
Czech
Republic
Slovak
Republic
Hungary Romania Croatia Serbia
Putting money away is -
Very important - 1 -1 +2 -1 -2 -1 -4 +3
Rather important - 2 +1 +2 +1 +7 -2 +2 +0
Only somewhat important - 3 -2 -1 +3 -4 -1 +0 +0
Of minor importance - 4 +1 +0 -1 +0 +3 +2 -4
Not important at all - 5 +1 -2 -1 -1 +1 +1 +1
Average +0,1 -0,1 +0,0 -0,1 +0,1 +0,1 -0,1

5. The Top 3 used savings products 4
Question 2: "What about you, which of the following savings-products do you personally use? Do you personally have a -"
Austria
Czech
Republic
Slovak
Republic
%
Base: General population 15 + (n=901) (n=500) (n=501)
Savingsbook, -card
Gonvernment endorsed
pension insurance
Savingsaccount
Building savings
Life insurance, capital
assurance
Life insurance, capital
assurance
Life insurance, capital
assurance
Building savings
Government endorsed
pension saving
Hungary Romania Croatia Serbia
(n=500) (n=515) (n=500) (n=500)
Life insurance, capital
assurance
Gold or other precious
metals
Savingsbook, -card,
-account
Life insurance
Savingsbook, - card, -
account
Life insurance Life insurance Fixed deposit saving
Government endorsed
pension insurance
Term deposits Building savings A vista
Optional pension
Saving products are personally used:
78
65
40
55
49
45
53
49
41
34
32
14
26
24
18
18
43
15
13
9
9
7

6. The Top 3 used savings products - Trend 5
Question 2: "What about you, which of the following savings-products do you personally use? Do you personally have a -"
+/- Diff. to 2013
Austria Czech Republic Slovak Republic
%
Saving products are personally used:
Base: General population 15 +
Savingsbook, -card -3
Gonvernment endorsed
pension insurance
+1 Savingsaccount +4
Building savings -1
Life insurance, capital
assurance
+2
Life insurance, capital
assurance
+2
Life insurance, capital
assurance
-1 Building savings -2
Government endorsed
pension saving
+2
Hungary Romania Croatia Serbia
Life insurance, capital
assurance
-1
Gold or other precious
metals
*)
Savingsbook, -card,
-account
+4 Life insurance +0
Savingsbook, - card, -
account
-4 Life insurance +4 Life insurance +1 Fixed deposit saving +0
Government endorsed
pension insurance
-2 Term deposits +2 Building savings +1 A vista -1
Optional pension +5
*) Not asked before

7. Current monthly average savings amount 6
Question 3: "And how much money do you currently put away? If you do not have a monthly savings plan, please convert it to monthly. Would you
say you currently save per month -"
+/- Diff. to 2013
Savers in -
Austria 188 € +7 € - -
Czech Republic 75 € -6 € 2 054 CZK -24 CZK
Slovak Republic 96 € +6 € - -
Hungary 49 € +0 € 15 396 HUF +627 HUF
Romania 41 € +1 € 181 RON +2 RON
Croatia 60 € +2 € 457 KN +25 KN
Serbia 35 € -1 € 4 200 RSD +15 RSD
*) Average exchange rate past 12 months
Average in EUR Average in local currency
*)
*)
*)
*)
*)

8. Satisfaction with current savings amount 7
Question 4: "Are you satisfied with the amount you currently are able to save or not? Would you say you are –"
%
Austria
Czech
Republic
Slovak
Republic
Savers in -
Hungary Romania Croatia Serbia
(n=856) (n=456) (n=447) (n=370) (n=358) (n=343) (n=300)
With current savings amount -
Very satisfied - 1
Rather satisfied - 2
So so -3
Less satisfied - 4
Not at all satisfied - 5
18
28
28
20
6
9
34
30
14
12
9
24
20
17
30
8
18
23
21
31
6
16
28
18
31
5
27
23
24
22
5
17
15
33
29
Average 2,7 2,9 3,3 3,5 3,5 3,3 3,6

9. Satisfaction with current savings amount - Trend 8
Question 4: "Are you satisfied with the amount you currently are able to save or not? Would you say you are –"
Savers in -
+/- Diff. to 2013 %
Austria
Czech
Republic
Slovak
Republic
Hungary Romania Croatia Serbia
With current savings amount -
Very satisfied - 1 -1 +1 +0 +1 +0 -2 +0
Rather satisfied - 2 +0 +2 +0 +1 +3 +0 +5
So so -3 -4 -8 -7 +4 -5 +7 -3
Less satisfied - 4 +3 +2 +2 +1 +1 +1 +8
Not at all satisfied - 5 +1 +2 +5 -6 +1 -5 -11
Average +0,1 +0,1 +0,1 -0,1 +0,0 +0,0 -0,2

10. Motivations for saving 9
Question 5: "All in all, what is your motivation to save money? I will now read to you various possible motivations to put money away. Please always
tell me if this is personally for you a motivation to save money as well."
%
Austria
Czech
Republic
Slovak
Republic
Hungary Romania Croatia Serbia
Personal motivation for saving - (n=856) (n=456) (n=447) (n=370) (n=358) (n=343) (n=300)
Saveguarding:
Financial back up, for emergencies
As an old age pension provision,
in order to stop working earlier, as
nursing care insurance
Purchases:
So that I can afford something later on
For smaller and larger acquisitions,
renovations
For vacation trip
Without a special reason
Savers in -
87
45
29
63
28
5
94
66
70
66
20
2
95
47
66
65
29
2
81
45
22
53
13
1
90
40
56
63
34
3
81
23
24
34
17
6
72
24
43
36
22
7

11. Motivations for saving - Trend 10
Question 5: "All in all, what is your motivation to save money? I will now read to you various possible motivations to put money away. Please always
tell me if this is personally for you a motivation to save money as well."
Savers in -
+/- Diff. to 2013 %
Austria
Czech
Republic
Slovak
Republic
Hungary Romania Croatia Serbia
Personal motivation for saving -
Saveguarding:
Financial back up, for emergencies -2 +0 +1 +1 -3 -5 -3
As an old age pension provision,
in order to stop working earlier, as
nursing care insurance
-2 -2 -4 +0 +0 -6 -4
Purchases:
So that I can afford something later on -10 +1 +0 -5 +0 +0 -2
For smaller and larger acquisitions,
renovations
-9 -1 -7 +0 -2 -1 -2
For vacation trip +0 -7 +0 -6 -2 +7 -3
Without a special reason +2 +2 +1 +0 +0 -3 -1