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ERWIN E. SISON, R.N.
85 R. Valenzuela Extension, Marulas Valenzuela City
Mobile no. 09228129157
Present - Sales and Marketing Operations Manager/National Sales & Marketing
/ Business Development
Alphamed Pharma Corporation | National Capital Reg, Philippines
- Ensures achievement of company’s Promo, Sales, Collection targets
- Plans activities, Implements activities, develops TMs productivity, evaluates individual TM/RM
performance and role models company values
- Map out strategies to ensure product movement and sales
- Evaluates TMs progress and ensures productivity target/TM
- Reviews field force effectiveness by analyzing product spread and selling skills by on the job training
- Ensures productivity and penetration of key accounts like drugstore chains etc.
- Achieves sales target per SKU as stated in annual target.
- Conducts regular product presentations, RTDs etc to generate demand for APC products
- Reviews and analyzes, together with the GCA, the promotional calls made by the TMs.
- Marketing and administrative support to major sub-distributors of the company by ensuring increase in
sales and regular collections to prevent overdue.
- Review Financial Planning in collaboration with the Finance Department
May 2009-May 2014 – Government and Corporate Affairs Manager/Bidding Manager
Training Manager / Project Manager (USAID Project) /
ALPHAMED PHARMA CORPORATION, Quezon City
Achieved company’s mission and vision, consistent “people management practice, supports “pay for
performance” philosophy, set foundation for career and succession planning, set key result areas and
execute activities to achieve key results, set bounderies and guidelines in the scope of decision making,
meet essential requirements that is necessary to achieve plans of actions such as individual leadership,
customer service orientation, negotiation skills, planning and organizing, teamwork and collaboration.
Production and implementation of Marketing Plans for all products.
Management of all key accounts, distributors and Local Government Units and Agencies.
Establish partnership with PRISM Group and USAID and its Agencies.
Product and skills training of sales force.
Sustain good relationship in Medical and Allied professions.
Participate in contact negotiations for strategic alliances with national companies for product
Establish collaborative agreement with Government and Non Government Agencies for Family
Planning and Maternal and Child health products.
Training and development of Territory Managers and sustaining a high standard in terms of
technical skills of employees and sales/field force.
Bidding Specialist for Government and Private Hospital, Department of Health, Armed Forces
Phippine National Police and other Major Institution
Responsible for providing the sales team with the necessary technical expertise to enable them to
sell the product. This involves printed and electronic promotional material, product training, and
relevant clinical papers.
Responsible for reviewing product data to ensure that the field force is kept up to date on new
developments regarding the companies or competitors products.
Act as point of first reference for all product related enquiries and work collaboratively with
colleagues in Clinical Research and Regulatory to address any issues that may arise.
Close liaison with the field force to assess the response to and suitability of current promotional
material and to ensure that the printed promotional material is being used optimally.
Design market research projects to assess customer attitudes to the current product range and new
product introductions. Either conduct this research with in-house staff or manage an outside
agency ie initial identification of suitable partner, definition of responsibilities, communication
plan, divisions of responsibility, milestones, contract with company, review transcripts and
reports, and recommend action plans from the research.
Assist with the development of the annual marketing plan and for controlling advertising,
promotion and sales aids in accordance with the annual marketing plan.
Responsible for preparing product forecasts,and constantly monitoring inventory levels held at
central and provincial warehouses including liaison with production (locally) to ensure supply
Liaise with the advertising agency regarding the product campaign including journal advertising,
direct mail and conferences.
Successfully accomplished PRISM 1 project (USAID).
Successfully Launched Family Planning products (Norifam, CIC, Pills, etc.) to POGS,
IMAP, PLGPMI, MFI, Workplaces and Local Government Units.
Sagot na Gamot Advocacy Program
Botica ng Bayan Project in Central Luzon
Bid winnings for Department ofHealth, LGUs, Military (AFP), Philippine National Police,
Non Government Organizations, Corporate accounts.
August 2003-May 2009 – District Sales Manager - South Luzon
ALPHAMED PHARMA CORPORATION, Quezon City
Responsible for obtaining profitable results through the sales team by developing the team
through motivation, counselling, skills development and product knowledge development.
Manage the sales administration function, operational performance reporting, streamlining
processes and systems wherever possible, and advising senior management on maximising
business relationships and creating an environment where customer service can flourish.
Responsible for managing the sales team,developing a business plan covering sales, revenue,and
expense controls, meeting agreed targets, and promoting the organisation’s presence throughout
Assist in the development of the annual marketing plan, specifically advising on: realistic
forecasts for each product and territory (based on historical data, market trends, competitive
activity, promotional strategy and sales effort), realistic costs of operating the sales force; and
sales promotion programme plans.
Ensure that all sales representative activities are in accordance with the guidelines of the
Medicine Australia’s Code of Conduct.
Responsible for the planning, recruitment, direction, organisation and control of sales managers
and sales representatives to accomplish specific objectives.
Responsible for monitoring the performance of the sales team by establishing a system of reports
and communications involving sales reports, cyclical sales meetings, sales newsletters and
Plan and implement a specific appraisal system that describes the responsibilities and
performance standards for each member of the sales team,set individual territory sales and
commission targets and administer the commission plan.
Personally observe the performance of medical representatives in the field on a regular basis.
Provide high standards of ongoing training for the medical representatives so that they possess
sufficient medical and technical knowledge to present information on the company’s products in
an accurate and balanced manner.
December 1999-August 2003 – MTM RESOURCES (SHINJUKU RAMEN HOUSE)
Assistant Operations Manager / Marketing Manager
Responsible for promoting and advertisement of the Restaurant
Develop Plans which will be applicable in increasing sales and demand of the establishments.
Responsible in the day to day operations of the establishment.
Training of personnel on customer service orientation.
August 1998-December 1999 – PHARMACIA AND UPJOHN, INC.
All Asia Bldg., MaKati City
Professional Medical Representative
Product demand generation.
Sustaining good relationship in Medical and Allied professions.
Developing business in assigned territories.
Covered Areas: Sensitive Military and Government Accounts
March 1998 – July 1998 - HARVEY PHARMACUETICAL INC.
Responsible for the promotion and demand generation of products.
Responsible for account collection
Sustaining good relationship in both medical and allied profession.
Classification of accounts and customers which includes hospitals both government and private,
health centers, Dispensing physicians, and drugstores.
Covered Areas: La Union, Baguio, Part of Ilocos Region
March 1997 – March 1998 – MEDGEN LABORATORIES, INC.
Mindanao Ave., Quezon City
Responsible for expanding and maintaining good accounts.
Responsible for demand and sales generation of Generic Products
Evaluation of accounts performance.
Collection and prompt remittance of all payments.
Responsible for sustaining good relationship to drugstores, Medical and allied professions.
Covered Areas: Caloocan, Malabon, Navotas, Valenzuela, Tondo, Binondo and Sta. Cruz Manila
December 1994 – July 1995 - UNIVERSITYOF THE EAST RAMON MAGSAYSAY MEDICAL
Aurora Blvd., Quezon City
Operating Room Nurse
Responsible in the preparation and orientation of patients undergoing a surgical procedure.
Act as a team member of the special hospital unit.
Ensure patients are monitored while on recovery period.
Assist Surgeons in tasked procedures.
Preparation of equipments in every procedures according to protocol.
1993-1994 – SHINJUKU RAMEN HOUSE
Makati Ave., Makati City
Purchaser, Cashier and Dining Coordinator
Responsible in purchasing merchandise for the restaurant operations.
Product orientation to restaurant clientele.
Booking of reservations on different functions
Reporting information affecting the establishment operations.
Brand Management : Conducted by MEPI (Marketing Executives of the Philippines, Inc.) October 2009
Drugstore Management: PRISM sponsored May 2009
Sales Management Training: Company Sponsored 2004
Leadership Training: Company sponsored 2003
Performance Management System: Conducted by HRD, Australia Pharmacia and Upjohn (January
Initial Salesman Training Course: Company sponsored – September 1998
Tertiary BACHELOR OF SCIENCE IN NURSING
Emilio Aguinaldo College – Manila (1989-1993)
Secondary Jose Rizal High School – Arellano University
Primary Malabon Elementary School
Gintong Parangal Awardee – City Government of Malabon 1993
Malabon Municipal Honoree for Volunteerism
Sangguniang Kabataan Councilor – 1991-1996
Ms. Helen Hipolito COTR/HEALTH
Contact No. - 09173279614
Mr. Moises Peralta III Supply Officer IV
Center for Health and Development – Department of Health
Contact no. 09335704765 / 09277825908
Dr. Glen Paraso Senior Area Manager
PRISM2 Project / USAID