1. Wēi jī
+
danger opportunity
A time of A time of
This is not a crisis, but rather a search for a new balance. Everything in nature has two opposing
sides that cancel each other out. Therefore, behind danger lies beneficial opportunities

2. C
C
C
C
▪ YOUTH
▪ NETIZEN
PRIMARY
▪ PERSONAL BRANDING
▪ CREATIVE HOBBY
[LIFE STYLE] DESIRE
▪ LOCAL EVENT @
CAFÉ, CO-WORKING SPACE, OTHER MALL, COMMUNITY HUB
▪ OFFLINE TO ONLINE
▪ LOW PURCHASING
POWER
▪ MALL [SHOPPING CENTRE] TO ACTIVITY CENTRE
▪ DUMB BUYER
SEGMENT
Source: MarkPlus.INC
Youth DESIGNING BUDGET
ALLOCATION FOR THEIR HOBBIES
NETIZEN CONTRA-PRODUCTIVE ACTIVITY
93% SOCIAL MEDIA
59% CHATTING
41% DOWNLOAD
18% ONLINE GAMES

3. P
D
B ▪ YOUNG NETIZENS WHO ENJOY
SOCIALIZING, SELF-ACTUALIZATION,
OR SEEKING PERSONAL PLEASURE,
AND NEW SENSATIONS BUT HAVE A
LOW BUDGET.
▪ QUANTITY > QUALITY
▪ THE OFFLINE VERSION OF ALL SOCIAL
ACTIVITIES ON SOCIAL MEDIA.
▪ SENSATION > ESSENCE
▪ be FIRST or be BEST or be DIFFERENT
▪ DUMB is the NEW COOL
Source: Google/YouGov
TOP 5 FAVORITE COMODITY
15% VIDEO GAMES
14% TECHNOLOGY
14% OUTDOOR ACTIVITY
12% CLOTHES / FASHION
TOP 10 FAVORITE BRAND
1. YouTube
2. NETFLIX
3. GOOGLE
4. X-BOX
5. OREO
10% FOOD & DRINKS
6. GOPRO
7. PlayStation
8. DORITOS
9. NIKE
10. CHROME

5. “ DID YOU KNOW THAT
SOCIAL MEDIA WAS
ORIGINALLY INTENDED AS A
PLATFORM FOR FINDING A
ROMANTIC PARTNER? “
GENERAL BUSINESS SCHEME
PARTICIPANTS
PUBLICATION
EVENT
ORGANIZER
SLOT /
QUOTA
BUDGET
CONSUMPTION
MERCHANDISE
TOTAL
OPERATIONAL
COST
MARGIN
STILL SINGLE ?
SPONSOR
EVENT
COST
POTENTIAL CONSUMER GOODS
CAKE, CHOCOLATE-BASED FOOD, ICE
CREAM, AND TRINKETS.
POTENTIAL SPONSORS
MERCHANT CONSUMER PRODUCTS,
MERCHANT GIFT SHOPS, CONDOM
ADVERTISEMENTS, CELLULAR
PROVIDERS, ETC.

6. MASS BLIND-DATE

7. DID YOU KNOW THAT BEING A CONTENT
CREATOR IS A HIGHLY SOUGHT-AFTER
PROFESSION NOWADAYS?
GENERAL BUSINESS SCHEME
PARTICIPANTS
PUBLICATION
EVENT
ORGANIZER
REGRISTRA
TION
BUDGET
PRESENTATION
JUDGING
TOTAL
OPERATIONAL
COST
MARGIN
SPONSOR
COMPETITION
PAY OR
MONETIZE
BUYING
PRODUCT
VIDEO CATEGORIES
▪ CREATING HOAX VIDEOS
▪ CREATING PRANK/FUNNY VIDEOS
SHORT DURATION 60S
▪ DAILY MALL VLOG WITH THEME
▪ UNBOXING & PRODUCT REVIEW VIDEOS
▪ PRODUCT REACTION VIDEOS
LONG DURATION 60S+
ONLINE
UPLOAD
TOTAL
EXPOSURE

8. MALL FUN VIDEO CHALLENGE

9. DID YOU KNOW
THAT POLITICAL
THEMES ALWAYS
BECOME A
TRENDING TOPIC?
GENERAL BUSINESS SCHEME
EVENT CONTENT
▪ CRITICAL COMMENTS ON TRENDING TOPICS
▪ STUDENT ROASTING POLITICIANS
▪ FUNNY DEBATE BETWEEN POLITICIANS & SUPPORTERS
AUDIENCE
PUBLICATION
EVENT
ORGANIZER
BUDGET
TOTAL
OPERATIONAL
COST
MARGIN
SPONSOR
WEEKLY
EVENT
LIVE
STREAMING
TOTAL
EXPOSURE
MONETIZE

10. POLITICS STAND-UP COMEDY